KoMarketing Associates

JULY 2, 2019

The marketing landscape today consists of a wide range of tools to measure and optimize everything from content to campaigns ( check out AdStage! ). In a marketer’s iceberg, at the absolute very least, you must ensure that you’re optimizing for MQLs (Marketing Qualified Leads). A click is just a small part of the overall story.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Contently

JUNE 22, 2016

These films existed separately until the heroes joined forces on screen in 2012’s The Avengers. HubSpot, for instance, published a story in 2012 about misleading SEO myths. Last summer, HubSpot covered the importance of mobile optimization in relation to Google’s new algorithms.

Content 84

Content Hubspot Storytelling Facebook 84

Hubspot

FEBRUARY 17, 2021

Back in 2018, I chose to work at HubSpot because I loved HubSpot's content, and its culture. In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". Office space has undeniably seen a change in recent years.

Paid Search Agency 99

Paid Search Agency Work Management Companies Planning 99

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

KoMarketing Associates

SEPTEMBER 22, 2014

— Ekaterina Walter (@Ekaterina) December 19, 2012. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012. — Jessica Brown (@jessbrown) June 29, 2012. Dharmesh Shah (Co-Founder and CTO, HubSpot ). Economy” and have a need for instant gratification.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Hubspot

MARCH 19, 2020

Each of those posts should be linking to that authoritative page on the subject, and it should be optimized for conversions. You can see this in how HubSpot ranks for the term ' how to use facebook for business.'. 2012, but was updated in March of 2020 for comprehensiveness and freshness.

Marketing Websites 100

Marketing Websites SEO Lead Scoring Lead Ranking 100

Hubspot

JULY 22, 2018

You can trigger a content download workflow based on a form submission from a tool like HubSpot’s free conversion tool, HubSpot Marketing Free. HubSpot customers: You can add Lead Flows, HubSpot's pop-up forms, as an add-on by following the instructions here. 2) Blog Subscriber Welcome Workflow.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. Oracle, IBM, NewsCred, Optimizely, Outbrain, Skyword, and Taboola all acquired smaller companies. https://www.crunchbase.com/organization/hubspot. This now-blanket term includes visual marketing platforms, content creation agencies, video content platforms, and UGC software.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

AUGUST 24, 2020

2012: Facebook launches its mobile ads program. Up until 2012, Facebook's mobile app didn't actually make money. The strategy ultimately proved successful and further drove advertisers' collective need to optimize for mobile. It didn't feature ads, and the move to incorporate them was considered a risky play.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Hubspot

DECEMBER 6, 2011

Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. In 2012, marketing is about more than just your website. Mobile Marketing: Is my web presence optimized for mobile devices?

Top of Funnel 28

Top of Funnel Hubspot Marketing Websites Tools 28

markempa

DECEMBER 30, 2013

In 2012, the top focus for B2B marketers was understanding and leveraging social media. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. However, it was also ranked as one of the most effective.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Hubspot

NOVEMBER 23, 2012

How are shoppers looking for us -- and hopefully finding us -- in the 2012 holiday season? Should I be optimizing for mobile, and if so, should I choose mobile email, mobile search, or something else? Top Marketing Techniques for the 2012 Holiday Season. Which marketing channels should we be investing in?

Planning 28

Planning eCommerce Stats Mobile Marketing 28

Hubspot

APRIL 21, 2020

This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. 6) Don't forget about search engine optimization (SEO). Editor's note: This post was originally published in December, 2012 and has been updated for comprehensiveness. At that point, Google is marketing content for you.

Tips 69

Tips Content SERP Custom Publishing 69

Marketing Insider Group

DECEMBER 22, 2011

Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. 12 Marketing Predictions for 2012 [link] via @ marketingprofs.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

JULY 10, 2019

HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers. A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). Are you one of them?

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

B2B Marketing Traction

JANUARY 10, 2012

Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples. 25 Eye-Popping Internet Marketing Statistics for 2012.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. not just surface level stuff like how optimized your homepage is. 500|5000 Conference on "How to Grow by Leaps and Inbound." Vitals - Inc.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hubspot

SEPTEMBER 9, 2020

As you perfect your email marketing machine, you'll be able to test the optimal email sending frequency for your recipients. Additionally, if you're looking to start email marketing on the right food, consider taking HubSpot's course on " Understanding Email Deliverability. ". To build trust, you need to provide value.

Deliverability 97

Deliverability CAN-SPAM Click Rate Marketing & Strategy 97

SmartBug Media

APRIL 10, 2019

Your competitors have probably realized that they need to optimize their websites for search engines and they’ve coded their static pages properly. Back in 2012, Hubspot noted that “the average banner ad has a 0.1% How often do you (or your executives) actually click on display ads for real purposes? percent.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Hubspot

JANUARY 23, 2020

These celebrities weren't "randomly chosen" for these brands based on popularity alone — instead, their lifestyle and career choices made them optimal brand endorsers. If you're unsure who your buyer persona is, take a look at HubSpot's Create a Buyer Persona tutorial. Who do you want endorsing your brand? How much should you spend?

Branding 93

Branding Brand Identity Buyer Personas Advertising Agencies 93

Hubspot

OCTOBER 29, 2019

For example, HubSpot offers an email marketing tool , free pop-up forms , and a free online form builder to help build an email list. With algorithms changing every day, search engine optimization (SEO) is one of the best tactics to build your online presence. Alternatively, you might consider checking out MailChimp or GetResponse.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

SocialPilot

FEBRUARY 9, 2024

George’s Linkedin profile will make you a Hubspot expert. Dela is a renowned thought leader in email marketing and posts around email development strategy, email marketing optimization, copywriting, subject lines, and new marketing trends and happenings. Thomas George is a Video Jedi and Co-Owner of The Sales Lion.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Introduction to Search Engine Optimization. See Also: HubSpot SEO Tools. See Also: HubSpot Website Tools ; HubSpot Blogging Tools.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

SnapApp

JUNE 14, 2012

Sara Mauskopf ) The Hubspot Blog counts nine ways your Pinterest strategy can go horribly wrong. (By does a mid-year review of their Social Media predictions for 2012. (By Optimize: How to Engage More Customers by Integrating SEO, Social Media and Content Marketing. By B rittany Leaning ) Social Media Club ?does

Social Media 48

Social Media Twitter Media Trends 48

Hubspot

DECEMBER 25, 2012

That's why it's strange ASDA hinged their 2012 campaign on it. Most marketers pay more attention to optimizing for Google search than Bing. What 2012 holiday campaigns do you think missed the mark, or totally nailed it? This is not a new concept, right? Here, take a look at the frazzled mom making Christmas happen.

Campaigns 28

Campaigns Paid Search Agency Cost Search Marketing 28

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Brian Halligan, CEO and Founder of HubSpot. Overall, it requires an understanding of the purchase process from the buyer's point of view. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. 8 Insightful Marketing Predictions from Hubspot. I’m pretty happy to see that I wasn’t too far off. B2B Marketing Predictions from Search Engine Journal.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Hubspot

APRIL 10, 2018

In 2012, J.C. Except, in 2012, sales for J. Word it correctly: It’s critical that your discount stand out: saving $5 on a $100 purchase probably won’t attract as much attention as you want, so consider how to phrase your offer for optimal reach. Penney stopped promoting sales and offering coupons. Penney actually dropped 25%.

eCommerce 101

eCommerce Examples Click Rate Urgency Marketing 101

Hubspot

AUGUST 13, 2015

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Webbiquity

JUNE 6, 2012

HubSpot Blog. HubSpot needs no introduction, and features remarkable bloggers like Laura Fitton , Peter Caputa and Rebecca Corliss. Best SEO (search engine optimization) Blog nominees. Best Optimization Blog nominees. Ooh, tough call—both really solid choices. Best Inbound Blog nominees. Kuno Creative blog. Gnome Flash.

B2B Thought Leadership 100

B2B Thought Leadership PPC Thought Leadership Internet Marketing 100

Atomic Reach

JANUARY 3, 2019

Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. With over 15 years of experience in corporate marketing and product management, Pam Moore has honed her craft regarding brand management and digital marketing optimization. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. 3) What kind of content should marketers create for optimal SEO results? Search engines are built to mimic human behavior.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

SnapApp

JUNE 9, 2016

Is this going to be yet another post about the 2012 minute-and-a-half promotional video? According to a review by HubSpot, “the video cost approximately $4,500 – and yet, it got more than 11 million views and coverage on countless media outlets.”. Three words: Dollar Shave Club. Thankfully, no. Maybe a little excited? Intel – Social.

Paid Search Agency 48

Paid Search Agency Top of Funnel Companies B2B 48

Hubspot

NOVEMBER 30, 2016

One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. So, what does optimized Facebook advertising actually look like? Want to see how HubSpot uses Facebook?

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Hubspot

MAY 16, 2012

HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases. — Lori Philo-Cook (@PhiloCook) May 14, 2012. HubSpot Marketing Pet Peeve;when a link is tweeted with no description, esp. — Joy(@JoyonCapeCod) May 14, 2012. cc:// @ Hubspot. Dear Mrs. Polmateer".I'm

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

SEPTEMBER 18, 2018

At day two of Code Commerce -- a conference that centers around ecommerce and retail -- Andrea Leigh and Ben Winters of Ideoclick -- a company that works with manufacturers to optimize online sales -- spoke to the rapid growth of Amazon's advertising platform. So what does this mean for advertisers? What Amazon Advertising Looks Like Today.

Amazon 71

Amazon Advertisements Advertising eCommerce 71