Martech

FEBRUARY 15, 2023

In 2012, The Wall Street Journal caught travel website Orbitz charging Apple device users more for hotel rooms than PC users. For instance, Alphabet’s YouTube is strongly interested in increasing the time people watch videos on its platform. The more people watch, the more ads YouTube can serve them.

Ethics 105

Ethics Marketing AI Multivariate analysis Paid Search Agency 105

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. Take Advantage of Partnerships. Over to You.

Ad Building 98

Ad Building Brand Identity Branding Business 98

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. By the end of 2013, Twitter had over 210 million users. Substance is king.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Biznology

JULY 31, 2013

The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Social media video is hugely popular and includes everything from Vine (Twitter’s 6-second mobile video app) to long-form videos on YouTube. Image via CrunchBase.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 1) Google Scholar. Google Review Count: 4,970,000. 2) Google Trends.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. DR4WARD ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Convince & Convert

APRIL 16, 2015

Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Facebook video is taking over.

Facebook 167

Facebook Video Marketing Tips Youtube 167

Hubspot

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. Amazingly, the company dominated the top four search results.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Contently

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Convince & Convert

JULY 23, 2012

Twitter is the new sports ticker. Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. He has over 3 million highly engaged Twitter followers.

Social Media 134

Social Media Media Blogger Television marketing 134

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. 6) Twitter Cover Photos. In September, Twitter announced a change to the layout of its profile pages. 1) Global Brand Pages.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Biznology

NOVEMBER 26, 2013

Maybe it’s as simple as stating, in the Twitter bio, “from the office of…” instead of suggesting that all the words hereby tweeted are his or her own. In many ways, the Presidency is the original Twitter Account: the Chief of Staff always tweets in the name of the president. Sort of like cheating.

Communities 80

Communities Work Management Marketing Management Social Media 80

Marketing Insider Group

AUGUST 1, 2013

Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. Absolutely!

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

KoMarketing Associates

MAY 1, 2013

According to Content Marketing Institute, software marketers use the following platforms more often than their B2B peers: Twitter (89% vs. 80%). YouTube (69% vs. 61%). However, software marketers use Google+ (33% vs. 39%) and Pinterest (21% vs. 26%) less than their B2B peers. LinkedIn (87% vs. 83%). Facebook (82% vs. 80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Hubspot

JULY 31, 2018

Image courtesy of Lemon&Orange Youtube channel. Ultimately, AMC Theatres is providing optimal convenience with their use of AR -- while a user can YouTube a trailer or Google a review, there’s an added incentive to check the movie out and purchase a ticket when the user can do it all in one place.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. Oh, and don’t forget that Peloton ad as mentioned in our recent breakdown of Twitter trends and #AdsThatShouldBePulled. For example, image-based content is fair game for Facebook, Twitter or Instagram.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

EMagine B2B Blog

DECEMBER 22, 2014

With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. Twitter has 284 million active users. Twitter has grown from 241million in 2013 to 284 million in 2014.

Social Media 40

Social Media Statistics Media Youtube 40

Contently

SEPTEMBER 19, 2016

While gamers can’t take credit for making YouTube an internet behemoth, they’ve certainly done their best to colonize it. In August 2015, YouTube launched YouTube Gaming, a separate platform just for gaming content. Now, Twitter is spending millions of dollars per game to stream Thursday Night Football.

Trends 60

Trends Media Youtube Advertising Mediums 60

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. The audience on Twitter wants information faster. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent).

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Hubspot

APRIL 1, 2014

If this year is anything like the last few years, we can expect a lot of product releases, update announcements, and a multitude of elaborate pranks from Google. An obvious play on the Google Goggle concept, Guardian goggles let you take The Guardian with you everywhere you go because “life’s too short to think for yourself.”

Google 28

Google Youtube Buzz Course 28

Hubspot

JULY 22, 2019

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. Image Source. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Convince & Convert

JANUARY 9, 2012

Dusty (@DustyHunt) January 3, 2012. Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Paul Gillin

JULY 19, 2013

.” In the past year, the Fortune 500 have increased their adoption of blogging by 6%, their use of Twitter for corporate communications by 4% and their use of Facebook pages by 4%. Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. This represents a 4% increase since 2012.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Adobe Experience Cloud Blog

JANUARY 6, 2017

Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. He’s always on Twitter sharing what’s new and trending. His Twitter feed is often a one-stop shop for trends, tips, and tricks. Missed the countdown?

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Biznology

JUNE 17, 2013

61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m. million business-oriented search queries in YouTube every week (SEO Hacker). 700 YouTube videos are shared on Twitter every minute.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

KoMarketing Associates

FEBRUARY 19, 2013

Google Alerts (free). For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. Sites like Twitter and Facebook are built for sharing posts, images, videos, etc. A tool can gather all of the data, but you need a human to figure out what the data means and how you can use it.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Contently

DECEMBER 8, 2016

Ratings dropped 15 percent from London 2012. These companies typically eschew TV advertisements, relying instead on direct marketing like content marketing (Glossier, in particular, has perfected the method with its blog Into the Glossier) and targeted advertisements on platforms like Google and Facebook.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Marketing Insider Group

NOVEMBER 21, 2013

The video has racked up 65 Million pageviews on YouTube. He won the 2012 Gordon E. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. It also received 5 Cannes Lion awards. Dove Real Beauty Sketches (57 Million Pageviews).

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage.

Social Media 120

Social Media Media Work Management Marketing Management 120

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. Google Display Ads – With Targeting. However, Google offers a another option – Adwords Display Ads. Some social media sites like Twitter and Linkedin have been around for over a decade.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. Google Display Ads – With Targeting. However, Google offers a another option – Adwords Display Ads. Some social media sites like Twitter and Linkedin have been around for over a decade.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

ClearVoice

DECEMBER 5, 2018

A large reason for the slowdown in the year-to-year amount of time spent may be because of Facebook’s influence on Instagram, which it purchased for $1 billion in 2012. Pinterest, LinkedIn, Twitter) is expected to stay at about 12 minutes per day year-over-year for the next two years. Researchers expect that amount of time U.S.

Social Media 61

Social Media Media Emarketing Facebook 61

Convince & Convert

JANUARY 9, 2012

Dusty (@DustyHunt) January 3, 2012. Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 87

Moz

NOVEMBER 2, 2020

Write at least one Small Business Saturday Google Post to explain your special offers for the day. Post a Google Q&A about your participation in Small Business Saturday. Consider: In 2012, small businesses made up 99.7% Google has interesting theories about the messy middle of the customer’s journey during COVID-19.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71