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Social Media Marketing Terms You Need to Know

ClearVoice

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. It’s now ranked the third largest social platform in the U.S. .

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The 16 Most Important Social Media Updates of 2012

Hubspot

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Plus, if you're not already using some of these new features (or perhaps didn't know they existed), what better time to get started than the new year?

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Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot

And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

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Alternatives to Facebook Ads When You’ve Been Squeezed on Price

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Google Display Ads – With Targeting. However, Google offers a another option – Adwords Display Ads. These are visual (or “banner”) ads displayed across other pages. The click through rates on Display Ads are lower than they are on traditional Adwords or Facebook ads, but don’t let this bother you.

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7 Examples of Great Native Ads in 2018

Outbrain

Since 2012, native advertising has steadily grown to become the dominant online advertising format. This became official in 2017 when native ad spend reached 60% of all display ad spending. Native ads are everywhere, on search engines, social networks and – of course – content discovery platforms like Outbrain.

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Alternatives to Facebook Ads When You’ve Been Squeezed on Price

Metadata

Google Display Ads – With Targeting. However, Google offers a another option – Adwords Display Ads. These are visual (or “banner”) ads displayed across other pages. The click through rates on Display Ads are lower than they are on traditional Adwords or Facebook ads, but don’t let this bother you.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. Product reviews and recommendations are major resources for consumers doing research; make sure they’re prominently displayed on the product pages of your website. The thick of the 2012 holiday season is here.