Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! I recently stated that I “worship at the ‘Content Rules’ altar” and I meant it. Mark stated that “it is not enough to have great content.

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Brandpoint

MARCH 26, 2020

Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report. Read More: The PESO Model for PR: Paid, Earned, Shared and Owned Media] Brandpoint’s Premium Mat Release is an example of a tactic that allows for this type of hyper-targeting of media.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Brandpoint

APRIL 24, 2019

He has over 30 years of experience in the local PR community, including with General Mills, Honeywell and Medtronic. This caliber of PR professional is a perfect representation of the type of hard work celebrated by the PRSA in the annual Minnesota PRSA Classics Awards. Tell me a little bit about the PRSA Classics.

PR 120

PR Public Relations Broadcasting Communities 120

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. Yes, it’s my birthday today!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” Blogger outreach is scary.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. PR Monitoring and Management Tools: Which is Best? PR Monitoring and Management Tools: Which is Best? Vocus and Cision are both powerful and popular PR monitoring and management systems. Vocus vs. Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Pet360 Social Media Manager & PR Specialist, Jon Steiert. Read on for the full highlights: [link].

Social Media 161

Social Media CMS Development Media Thought Leadership 161

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Contently

MARCH 21, 2017

With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. The content is organized into four sections: Trends, Places, Economy, and Industry. But it’s time for that to change.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Webbiquity

DECEMBER 10, 2012

Your content needs to be relevant of course, and merely being visible doesn’t guarantee you the business, but it is the essential first step. We think you’ll find the Sherpa post a helpful read; after all, it was written by the author of MarketingSherpa’s Readers Choice Best B2B Marketing Blog of 2012.

PR 100

PR Marketing Management Social Media Optimization 100

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. SM/PR/Marketing/SEO/Brand ninja. Content Marketer of the Year winner.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper….

Peer-to-peer 158

Peer-to-peer Generation Public Relations Ethics 158

Webbiquity

SEPTEMBER 2, 2014

Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. October 10, 2012. August 27, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Webbiquity

MARCH 3, 2017

Link building today, also sometimes referred to as digital PR and outreach, is an SEO tactic with the aim to increase page ranking by “earning” backlinks from high-authority websites as well as linking out to high quality sites. Links from spun content.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . Data from Andy Crestodina’s book Content Chemistry echoes this as well. But what was “content marketing” back then? An overemphasis on PR created brand perception rather than healthy demand. But in the mid-90s, something changed. .

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Webbiquity

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Even more noteworthy, sites with active content and SEO programs increased their total website traffic, on average, by 25% in the past year.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Zoominfo

NOVEMBER 7, 2018

In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). Better : “In this role, you will work within the tight-knit marketing team on a daily basis to create engaging content. Over-used, vague terms often deter qualified candidates from applying to your jobs.

High Quality Lead 130

High Quality Lead B2B Terms and Conditions Transparency 130

Convince & Convert

OCTOBER 29, 2014

Google Trends says content marketing is the one still climbing the steepest, while many others have leveled off, and a few are declining. Content marketing didn’t really start to get hot as as topic until 2012. For employers, if you’re running a digital marketing agency, you might want to hire some more content marketers!

Trends 153

Trends Google Advertising Agencies Paid Search Agency 153

Convince & Convert

MAY 23, 2013

The “special ladies” included Chrissy Teigen, Miss California 2012 Leah Cecil, Jessica Lu of MTV’s Awkward, and more. Plus, all of the notes are signed by Taco Bell – not a PR rep. . Taco Bell Puts a Ring On It is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Social Media 148

Social Media PR Social Marketing Communities 148

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Kelly advises to begin with cost. “We

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Walker Sands

MARCH 7, 2019

As we continue to grow in the Windy City – in both leadership and office space – I’m excited to share the promotion of four of our Chicago PR leaders to vice president and senior vice president roles. For the last year, he’s been responsible for managing the entire PR group based in Chicago.

Enterprise Management 40

Enterprise Management PR Work Management Marketing Management 40

Contently

APRIL 19, 2017

In 2012, in the midst of an IPO, Facebook made a concerted effort to transition from desktop to mobile. Text-based content will stick around, but for marketers hoping to survive on any social platform, it’s obvious what format they need to pursue. Five years later, that transition is largely complete.

Social Media 167

Social Media Trends Emarketing Media 167

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. During this time of uncertainty, content must serve a purpose that adds value to the problems and aims to educate — instead of sell.”.

CMO 329

CMO Work Management Paid Search Agency Planning 329

Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice. I clearly remember how as a sales rep, I controlled the information my prospects and customers received.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Four Marketing Round Approaches.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Zoominfo

NOVEMBER 7, 2018

In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). Better : “In this role, you will work within the tight-knit marketing team on a daily basis to create engaging content. Over-used, vague terms often deter qualified candidates from applying to your jobs.

High Quality Lead 100

High Quality Lead B2B Terms and Conditions Transparency 100

Valasys

MAY 20, 2019

About Mumbrella: Mumbrella is an Australian news website focused on Marketing, PR & media industry. It started as an email newsletter & by 2012 evolved into a full-fledged news website. It was found on 9 December 2008 & expanded to Asia in 2013 (under the name Mumbrella Asia).

Enterprise Management 56

Enterprise Management Marketing Management B2B Marketing Marketing Automation Services 56

Marketing Insider Group

FEBRUARY 5, 2014

In 2012 Entrepreneur Andrew Chen claimed that “ Growth Hacker is the New VP Marketing.” Ryan Holiday is a consultant and author of the slideshare “ The Growth Hacker Wake-up Call ” and the book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising.

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

Content Standard

OCTOBER 11, 2018

Alongside tangible changes to its menu, including healthier Happy Meal offerings, the company has pursued a wide range of PR and marketing opportunities to transform its reputation among consumers. The company has also heavily promotes this initiative through its social media content, blog posts, online videos, and TV advertisements.

Brand Identity 65

Brand Identity Branding Paid Search Agency Storytelling 65

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. when link building began evolving into a content-led practice thanks in part to the Penguin update.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Moz

DECEMBER 17, 2019

This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. Links from digital PR campaigns.

Link Building 67

Link Building Ad Building Outreach Domain 67

Moz

OCTOBER 23, 2018

Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? Not only did I look at how often infographics are being used, but I also measured them against other content formats typically used for building links and brand awareness. Yet, here we are. DM me for it.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56