Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper….

Peer-to-peer 157

Peer-to-peer Generation Public Relations Ethics 157

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . Data from Andy Crestodina’s book Content Chemistry echoes this as well. But what was “content marketing” back then? Public Relations in B2B made product brands, and often drove valuations of companies. Print Marketing.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Think of marketing as the hub.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Biznology

NOVEMBER 26, 2013

Your slice of that always-open pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too? Sort of like cheating. And so is press secretary Jay Carney.

Communities 80

Communities Work Management Marketing Management Social Media 80

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. The key principle of content marketing is that all these roles are interdependent for success. In 2012, IBM made a concerted effort to use a unified keyword database.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. Get a solid issue behind you and get out the vote! How do I know?

Social Media 80

Social Media Astroturfing Practices Media 80

Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. 11/27/2012 -15:36 PM. Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent). Marketing/Comm/PR.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. 07/25/2012. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Video Center.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

MAY 29, 2015

The Blendtec story demonstrates one of the key takeaways of contagious content. Public: The more visible and easily accessible your product is, the more likely it is to be talked about. Highly public ideas market themselves. Between 2012-2013, 608 baby Kales were born. Something contagious. Virality isn’t born, it’s made.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. That will be our top focus for next year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. That will be our top focus for next year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Content Standard

DECEMBER 30, 2020

Regardless of the form it takes, content powers your company’s marketing and sets the tone for the public’s perception of your products and/or services. That’s where content marketing awards enter the arena.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80

Blogger Outreach PR Media 80

Webbiquity

APRIL 17, 2013

those with over-optimized content [written for search engines rather than humans], paid links, too many links from low-quality sources, too many links with the same anchor text, etc.) and reward pages with a more “natural” profile (relevant and high-quality links, fresh content, social signals, natural and well written content).

Public Relations 100

Public Relations Allocation Advertising Benchmark Trade Show 100

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. The video part of Kony 2012 is the least important part of its success. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. The video part of Kony 2012 is the least important part of its success. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Outbrain

DECEMBER 12, 2018

Turning proprietary data into public-facing content can be a winning strategy for getting PR mentions and boosting brand awareness. How are PR and marketing teams harnessing the power of internal data? Here’s why: journalists want to get their hands on never-before-published data. Adding Insights Around Current Events.

PR 28

PR Marketing & Strategy Ad Building Paid Search Agency 28

SnapApp

MARCH 7, 2018

I assumed the core areas of study would be something like Public Relations, Market Research, Advertising, and maybe Product Development. It’s how a class listed as “Business Marketing” can remain a staple in the catalog for decades, but the content will always be changing. . Source: psu.edu. .

Course 63

Course CMS Development Advertising Agencies Work Management 63

Hubspot

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. Public Relations. 25 of the best companies for content marketers (IZEA). Management.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Single Grain

JULY 22, 2022

TABLE OF CONTENTS: ↓ What Is a Web3 Marketing Agency? 1999-2012) is a read-write web where people can read and write content on websites and applications. Content marketing. PR strategy and marketing. Web3 PR services. Content marketing. What Are the Advantages of Using Web3 Marketing Agencies?

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Golden Spiral

NOVEMBER 6, 2018

Public Relations: Control your voice and your message , and take it directly to your clients and prospects. When other agencies and clients share your content, it is free (and borderline effortless) PR. A successful Facebook presence is a combination of organic and paid content. Why the recent substantial drop?

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Biznology

FEBRUARY 12, 2013

Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Related articles. But you get it wrong.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Single Grain

MARCH 7, 2022

That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. TABLE OF CONTENTS: ↓ What Is Crypto PR? How Is Crypto PR Different from Traditional PR? 8 Best Crypto PR Agencies. What Is Crypto PR?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

MARCH 2, 2010

to be larger than email by 2012 doesn’t hurt, either. This will be a major time saver for brands, as today there is too much reinventing the wheel on the content side, with different people creating disparate messages in each platform. And the fact that Forrester Research projects social media spend in the U.S. Im Jay Baer.

Business 117

Business Paid Search Agency Social Media Analysis 117