Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

JULY 2, 2018

Which comes first, content or design? I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. Just imagine if Contently looked like it was a forum built in 2000. Disclosure: Marriott is a Contently client.

Branding 136

Branding Brand Identity Content Advertising Agencies 136

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. Nearly two-thirds of IT decision makers said they routinely scan the information and then throw it in the trash.

Forrester 80

Forrester Content Trade Show Opinions 80

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Global ad revenue is 19.77

Youtube 124

Youtube Lead Ranking Lead Scoring Ad Frequency 124

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( 96% of consumers have searched for product information from their mobile device. 94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store. hours a day viewing video content. Research Gate ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Adobe Experience Cloud Blog

DECEMBER 1, 2011

Online content marketing makes up most of the advertising budgets of some organizations. MarketingSherpa, a research firm specializing in tracking what is effective in all aspects of marketing, wanted to learn more about how organizations allocate budgets to maximize high-quality lead generation from SEO.

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Content Marketing. Demand Generation. source ). >. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

B2B Marketing Traction

DECEMBER 15, 2011

Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Research your customers.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

The Lead Agency

MARCH 24, 2017

Google has paid particular attention to the changing landscape of B2B since 2012 and recently carried out a survey of around 3,000 B2B researchers about their research and buying habits – along with their use of digital (specifically mobile, search and video content). MYTH 4: Not many B2B researchers use mobile.

B2B Marketing 69

B2B Marketing Planning B2B Paid Search Agency 69

Marketing Craftmanship

SEPTEMBER 2, 2014

Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. At the upper limit, the responses ran as high as 70%. Failure to respond properly to the new vendor selection process.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

Contently

JULY 2, 2018

Which comes first, content or design? I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. Just imagine if Contently looked like it was a forum built in 2000. Disclosure: Marriott is a Contently client.

Branding 70

Branding Brand Identity Content Advertising Agencies 70

The ROI Guy

SEPTEMBER 7, 2011

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS).

Allocation 40

Allocation Budget Programs Peer-to-peer Marketing Proposals 40

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Buyers no longer need to rely on vendor information. They can research and explore vendor information across a range of platforms and social networks.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Scoop.it

SEPTEMBER 4, 2018

“We’re doing content marketing to rank in search and attract more leads.”. While no one can deny the advantages content marketing brings, the statement above is driven by what content marketing does for the company, not for the consumer. Content marketing is about the needs of your audience.

Curation 64

Curation Top of Funnel Content Marketing Marketing Budget 64

EveryoneSocial

AUGUST 27, 2018

On top of that, 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. Of course, the best way to prove the value of something is with solid research and stats. Pew Research Center ). Pew Research Center ). Pew Research Center ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Make sure your organization is providing tools and information that are of value in the moment.”. These are the times that programs need to be heavily focused on growth.”

CMO 335

CMO Work Management Paid Search Agency Planning 335

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

NuSpark Consulting

MAY 5, 2012

They may be great technicians, but we need help when it comes to writing compelling content that drives leads. I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework. All content needs to be original.

Lead Ranking 100

Lead Ranking Lead Scoring SEO Generation 100

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. The full report can be downloaded at [link]. However, there is a big difference by age.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Contently

JUNE 27, 2016

The membership high-water mark was in 2012, but it has receded since then. Our message is that ASJA membership is valuable all the time, during highs as well as slow periods, because a professional writer’s need for connection, knowledge, and industry information never wanes.”. Forging a path into content marketing.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. In addition, some acclaimed authors returned with new books. Aha,” I said.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

ViewPoint

OCTOBER 2, 2012

He adds that there is value in qualified leads where there are not specific timeframes or budgets identified early on: “We actually have found, and our research bears this out, that warm leads often ignored by salespeople represent significant revenue. Purchasers are doing a lot of research before they engage with your company.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Aberdeen

JANUARY 2, 2018

Read: Extended Omni-Channel Customer Experience: Contextual Content & Communications. The ease of access to publishing online articles allows virtually anyone with an internet connection to publish content suggesting what to do in 2018. This content is often generated based on: Hearsay. By 2012, big data was everywhere.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

markempa

DECEMBER 30, 2013

In 2012, the top focus for B2B marketers was understanding and leveraging social media. Through audience segmentation, building credibility, providing valuable content, taking advantage of paid LinkedIn programs, and communicating effectively, B2B marketers can utilize LinkedIn to its full potential for lead gen. Topic #3.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Buffer

APRIL 16, 2019

In the American Psychological Association’s annual “ Stress in America ” survey, participants were asked to assess their ability to make healthy lifestyle choices, and willpower was the number one reason they cited for not following through with those healthy choices. Start your day with difficult tasks. Take a deep breath.

Product 101

Product Social Media Twitter Studies 101

seo.co

APRIL 11, 2021

Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. Each product listing includes a thumbnail image with its price and other product information. By 2012, the service had rebranded itself again and it was renamed Google Shopping.

Work Management 107

Work Management Google Marketing Budget ROAS 107

NuSpark Consulting

APRIL 29, 2012

Here’s an example using one of my clients that sells training programs to sales managers to improve the effectiveness of their sales meetings: Label: Research. Research represents ad groups and keywords that focus on early funnel activity; when prospects are researching needs just identified and looking to further explore potential solutions.

Work Management 100

Work Management Adwords Paid Search Agency Classified Ads 100

Aberdeen

JULY 27, 2017

However, its importance has increased as buyers rely more and more on social media to inform their buying process. In fact, MSL Group reports that brand messages are re-shared 24x more frequently when employees share content, then when the content comes from the brand alone. Focusing on employee advocacy is nothing new.

Word of Mouth 65

Word of Mouth Enterprise Management Barriers Work Management 65

ViewPoint

JUNE 28, 2012

2012: Transformational Change, the New Buyer & Big Data. Click to start video at this point — Asked about what is happening or not happening in marketing and sales in 2012 that surprises him, Rich notes there’s been more transformational change in the past eight to twelve months than he’s seen in the previous nine years.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

markempa

NOVEMBER 3, 2014

MarketingSherpa captured some of the key lead management issues in the 2012 B2B Marketing Benchmark Report. Of the 1,745 marketers surveyed, the research showed the following: 68% of study participants have not identified their Sales and Marketing funnel. 79% have not established lead scoring.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

ViewPoint

JULY 26, 2012

I'm pleased to have as my guest today Tony Jaros, SVP of Research at SiriusDecisions. He has led the research function at SiriusDecisions for more than 10 years, overseeing the creation of content including demand creation, product marketing, marketing communications, general strategy, sales training, hiring and client service.

Demand 120

Demand Enterprise Management Work Management Marketing Management 120

Tony Zambito

JANUARY 25, 2012

For decades, B2B sales and marketing has relied on business information of the likes of Hoovers , Dun & Bradstreet , and others. Business information also plays a role in providing B2B with a level of company profiles and firmographics data about organizations within markets.

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

Content Standard

SEPTEMBER 23, 2014

Creating targeted content that emphasized ideas over products generated huge email open-rate increases for one B2B company. As highlighted in a recent Marketing Sherpa editorial , a shift toward more educational email content resulted in a 48-percent gain in open rates for Hammock, a specialist in marketing-content creation.

Branding 40

Branding Brand Identity Open Rate Content 40

ANNUITAS

JULY 10, 2014

In addition to the reasons I stated back in 2012, let me add a few more to those who still may have an issue with striking BANT from their lead qualification process. Consider the following insight from the Demand Gen Report B2B Buyer Survey: 58% of buyers spent more time researching their purchase.

Lead Qualification 100

Lead Qualification Sales Management Sales Qualified Leads Leads 100

NuSpark Consulting

APRIL 13, 2012

Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

markempa

JUNE 24, 2012

Consider data from a new report released by our sister company MarketingSherpa, the 2012 Lead Generation Benchmark Report (free excerpt at that link). The report compiled survey responses from nearly 2,000 organizations, of which 73% sell primarily to other businesses. Never pitch products or services.

Lead Generation 120

Lead Generation Top of Funnel Sales Qualified Leads Marketing Qualified Leads 120