Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

ClickZ

JANUARY 24, 2020

What defines the success of customer-centric companies? Whilst they remain in the eyes of their customers a traditional company they still get ahead of the curve by investing in advanced retail analytics and customer data. Founder of Amazon, Jeff Bezos, has the goal to be the “most customer-centric company on Earth”.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Customer Experience Matrix

FEBRUARY 5, 2012

Micro” vendors sell largely to businesses under $5 million in revenue; “core” vendors sell to B2B companies with $5 to $500 million in revenue, and “enterprise” vendors sell mostly to companies over $500 million revenue. As you might expect, products for larger companies have more features available. (In

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Versium

AUGUST 6, 2018

August 7, 2018 – Versium , a leading AI predictive analytics technology company, today announced a new partnership with LiveRamp ® , an Acxiom ® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. Solution solves long-term industry problem of effectively targeting business decision makers. Redmond, Wash.

Advertising Agencies 40

Advertising Agencies Segmentation Cross-Selling B2B 40

Versium

AUGUST 6, 2018

August 7, 2018 – Versium , a leading AI predictive analytics technology company, today announced a new partnership with LiveRamp ® , an Acxiom ® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. Solution solves long-term industry problem of effectively targeting business decision makers. Redmond, Wash.

Advertising Agencies 40

Advertising Agencies Segmentation Cross-Selling B2B 40

Heinz Marketing

AUGUST 30, 2021

This week’s show is called “ The Evolution of Successful Social Selling ” and our guest is Jamie Shanks , CEO @ Sales for Life and Pipeline Signals. Another Canadian company. Sort of when lots of people say that they were the godfather of social selling, you were there at the start. You can even ask Alexa!

Ideal Customer Profiles 116

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 116

Biznology

APRIL 29, 2013

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce. Time for another look.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Hubspot

JULY 11, 2018

Entrepreneurs used to be those who had an idea, started a company, and made money. They wrote a business plan, circulated the document to a bank, and worked tirelessly to scale their company and drive profits for themselves and their investors. Independent makers are the backbone of this company. Actually, we’re a startup world.

Ethics 99

Ethics Merchandising Startups Cross-Selling 99

ViewPoint

AUGUST 23, 2012

Tim is also co-author of Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solution, and Close More Deals and Customer Message Management: Increasing Marketing's Impact on Selling. 2012 Surprise: Getting the “At Bats” — But an Increase in “No Decisions”.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Demand Generation High Quality Lead 120

Versium

JUNE 19, 2018

June 12, 2018 – Versium , a market-leading predictive analytics company, today announced a major milestone in usage of the company’s automated AI predictive targeting engine. In response to recent international legislative changes, the company also announced that it is fully GDPR compliant. Redmond, Wash. About Versium.

Lead Ranking 40

Lead Ranking Lead Scoring Paid Search Agency Cross-Selling 40

NuSpark Consulting

APRIL 29, 2012

This does not replace creating unique ad groups for quality score improvement, but allows cross-over ad group, keyword analysis. Here’s an example using one of my clients that sells training programs to sales managers to improve the effectiveness of their sales meetings: Label: Research. Purchase: “Buy” “Costs” “Prices” “Quotes”.

Work Management 100

Work Management Adwords Paid Search Agency Classified Ads 100

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. address change (changing companies or company/individual’s relocation).

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Versium

NOVEMBER 27, 2018

27, 2018 /PRNewswire/ — Versium , a market-leading predictive analytics company, today announced the appointment of Dillana Lim as Chief Operating Officer. About Versium Founded in 2012, privately-held Versium is a data technology company that helps brands and agencies unleash the power of AI to dramatically improve marketing ROI.

Positioning 40

Positioning Paid Search Agency Product Cross-Selling 40

Versium

AUGUST 13, 2018

Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Versium

AUGUST 13, 2018

Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Hubspot

DECEMBER 12, 2012

That means by now, you should have your own business' holiday campaign all ready and raring to go, especially if you want to stand out from all the other companies doing that exact same thing. And there are some companies that are doing this whole "standing out" thing particularly well with their holiday marketing campaigns.

Campaigns 28

Campaigns Cross-Selling Mobile Advertising Mobile Marketing 28

SnapApp

MAY 14, 2018

Rather than trying to use the data to appeal to a wide range of company needs, Lever targets this case study at businesses trying to grow with employee referrals. . Since 2012, Lever has raised over $72m from investors such as Y Combinator and Matrix, tackling the tricky tasks every startup faces when breaking into an enterprise market. .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

SnapApp

MAY 14, 2018

Rather than trying to use the data to appeal to a wide range of company needs, Lever targets this case study at businesses trying to grow with employee referrals. Since 2012, Lever has raised over $72m from investors such as Y Combinator and Matrix, tackling the tricky tasks every startup faces when breaking into an enterprise market.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Hubspot

SEPTEMBER 5, 2019

In 2012, to answer this very question, Google launched an initiative known as "Project Aristotle". Since her initial findings, Edmondson has studied psychological safety across numerous companies, organizations, hospitals, and even government agencies. Edmondson told me your company needs both. Pixar is a prime example.

Thought Leadership 74

Thought Leadership Work Management Cross-Selling Opinions 74

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Companies using the service see conversion rates increase by up to 900 percent, according to Versium. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Companies using the service see conversion rates increase by up to 900 percent, according to Versium. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Valasys

OCTOBER 7, 2019

Oftentimes, having a piece of outdated information in a whitepaper for example and prove to be deteriorative for the overall reputation of the company. According to research by CoSchedule, marketers who use agile project management are 252% more likely to report success.

Enterprise Management 63

Enterprise Management Planning B2B Marketing Content Marketing 63

Content Marketing Institute

NOVEMBER 20, 2017

It’ll be magic to people in your company. A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience. It was this type of automation that inspired Paul in 2012 to dig into the possibilities of AI for marketers. It can be your competitive advantage. Image source.

Marketing AI 105

Marketing AI Tools Enterprise Management Work Management 105

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Now, onto market share.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

Hubspot

APRIL 1, 2018

Set company goals for this advertisement. At the time, Reebok was selling more shoes than Nike ). Coke fans are regular buyers, and the company leaned into that sense of individual ownership with full force. The Miller Brewing Company (now MillerCoors) did just that with the light beer market -- and dominated it.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Sprout Social

NOVEMBER 15, 2016

We recently launched Bambu , an employee advocacy platform that makes it easy for companies to curate content for employees or brand ambassadors to share with their social networks. — Barack Obama (@BarackObama) November 7, 2012. You can’t always be selling. AdobeLife pic.twitter.com/XJx7C3svmj. Four more years.

Social Media 94

Social Media Media Business Social Networks 94

Hubspot

NOVEMBER 13, 2017

At the time, Reebok was selling more shoes than Nike ). The Miller Brewing Company (now MillerCoors) did just that with the light beer market -- and dominated it. That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. It was a hit. Yeah, I am.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

QuanticMind

JUNE 14, 2017

In terms of future product and company strategy, Microsoft refers to itself as a cloud-first and mobile-first company that sees a strong future for itself through partnerships and multiple ecosystems. Featuring: @P ronouncedAhndy , @AndreasReiffen , Dr. Laura Icenoble. Featuring: @Jeremy3Q_CRO , @khalidh .

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

chiefmartech

SEPTEMBER 21, 2017

As I noted in a post back in 2012 — Is marketing technology consolidating or diversifying? Quoting the pledge directly: “We won’t take unfair advantage of our platform ownership simply because we want to sell more of our own stuff. Only if it crossed that bar did I publish it. I’m not a journalist.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Moz

JUNE 29, 2020

However, companies in this position are the exception rather than the rule, which means that as link builders, we still have a job! These companies truly are the exception, rather than the rule. Don’t get me wrong, we’ve come a long way, especially since April 2012 (can you really believe it was over eight years ago?!)

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Moz

JUNE 29, 2020

However, companies in this position are the exception rather than the rule, which means that as link builders, we still have a job! These companies truly are the exception, rather than the rule. Don’t get me wrong, we’ve come a long way, especially since April 2012 (can you really believe it was over eight years ago?!)

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Convince & Convert

JUNE 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Stacey Acevero. Meghan Biro. MeghanMBiro.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Stacey Acevero. Meghan Biro. MeghanMBiro.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

APRIL 18, 2019

Growth strategy allows companies to expand their business. A company's industry and target market influences which growth strategies it will choose. Depending on the kind of company you're building, your growth strategy might include, among others: Adding new locations. Selling products online across multiple platforms.

Word of Mouth 100

Word of Mouth Paid Search Agency Companies Viral Marketing 100

Hubspot

JULY 14, 2011

It is projected that by 2012, half of all mobile subscribers will have smartphones with internet access and applications. You can turn existing customers into better ones with cross-selling and up-selling. You can use it to cross-promote products or services with other promotional media you’re currently using.

Mobile Marketing 28

Mobile Marketing Paid Search Agency B2B Marketing SMS 28

Hubspot

JULY 12, 2014

Not only was their guerrilla ad a great way to be associated with FIFA without being an official sponsor, but also creatively, they’ve shown how brands are crossing boundaries. Above all it was a real step up from the simple (but highly effective and memorable) product placement on the heads of famous athletes we saw in London 2012.

Brand Identity 28

Brand Identity Branding Paid Search Agency Advertising Agencies 28