ViewPoint

JUNE 15, 2012

2012: Companies Lifting Off with Higher Budgets for Marketing & Lead Generation. Research indicates that prospects are completing 70% of the decision making process before they want to talk to a salesperson, but information sources for this self-education still needs to include direct mail pieces, emails and trade show participation.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

markempa

JANUARY 21, 2013

CEOs need to look at the economics of competitive market dialogue holistically, with Marketing and Sales working together to walk customers and prospects through the buying cycle as economically as possible. Lead Generation: Trends in 2012 marketing budgets. Why not scan these codes with a smartphone or an iPad?

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

ViewPoint

OCTOBER 2, 2012

Rich Vancil, IDC, talked about the need to focus on sales enablement as his advice to CMO’s for 2012: Click to start video at this point —In response to a CMO asking him for one area to focus on for the balance of 2012, Rich recommends sales enablement. Buying cycles are changing.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Depending on the nature of the presentation, this indicates a relatively early stage in the buying cycle. The challenge is capturing this information.

Lead Ranking 120

Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. that advance the buying cycle: Founding member @savvy_b2b blog.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ViewPoint

AUGUST 23, 2012

2012 Surprise: Getting the “At Bats” — But an Increase in “No Decisions”. Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales in 2012 that surprises him, Tim notes that lead generation and sales activity are up—providers are getting the “at bats.”. Develop a distinct point of view.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Demand Generation High Quality Lead 120

Biznology

JANUARY 23, 2013

Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. In the first half of 2012, the prospecting sources produced zero in closed sales. In June 2012, they began experimenting with Leadspace.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

markempa

JUNE 24, 2012

Consider data from a new report released by our sister company MarketingSherpa, the 2012 Lead Generation Benchmark Report (free excerpt at that link). It’s a gradual process that guides them from where they’re at right now to where you want them to be in the buying cycle.

Lead Generation 120

Lead Generation Top of Funnel Sales Qualified Leads Marketing Qualified Leads 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ANNUITAS

DECEMBER 22, 2011

As we roll into 2012, here are five resolutions that CMOs should adopt to be more effective. If the prediction from Gartner is true, then in less than eight years 85% of the B2B buying process will be done with no human interaction. Here’s to hoping that 2012 will be remembered as the “Year of the CMO”. CMOs, the time is now.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

KoMarketing Associates

DECEMBER 8, 2015

Decision-makers download an average of 7 informational assets as they look through their purchasing options. According to data from the “2015 Edelman Trust Barometer,” online search engines are now a more trusted source for general news and information (64 percent) than traditional media (62 percent). Need even more information?

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Marketing Insider Group

OCTOBER 25, 2011

In order to achieve a higher return on marketing spend, you have to take the objectives you identified in step 1, the tactics that worked and didn’t in step 2 and model the appropriate mix of tactics to achieve your 2012 objectives. Define a content strategy based on the needs of your buyers in each phase of their buying cycle.

Planning 100

Planning Marketing Plans Lead Ranking Inbound Marketing 100

ViewPoint

JUNE 8, 2012

Click to start video at this point —Asked about what companies are thinking and doing about satisfying their customers in 2012, Ginger notes the combination of the current economy and customers having social media megaphones means companies can’t hide from what customers are saying anymore. Buying cycles are changing.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

OCTOBER 10, 2011

Her first book, " The Rise of the Revenue Marketer ® ," will be published in 2012. Buyers can now glean a majority of information on potential solutions from the web or through social media. This disintermediation with sales has effectively given control of the sales cycle to the buyer. Who is teaching the CMO how to sell?

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

6sense

JUNE 14, 2016

Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle. Sales will tell you they hope the timing is right and that the account is in an active buying cycle when they reach out and try to connect with a decision-maker.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012. Revenue Plan Attainment.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Hubspot

JULY 29, 2012

This is a change that many marketers aren't prepared for, and has resulted in a tendency to neglect an essential portion of the buying cycle: the middle of the funnel. The information shown is purported to be accurate, albeit on a lag time of several weeks. Needless to say, there's some pretty useful information in the list.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

DECEMBER 29, 2011

If you do have a Facebook app or are considering creating one for your 2012 marketing plans, let's dive into how to obtain the new call-to-action Facebook feature. We will also keep you informed if a more concrete date is announced. What Are the Details? In fact, you can submit as many calls-to-action as you want.

Facebook 28

Facebook Buying Cycle Sales Qualified Leads Hubspot 28

Hubspot

FEBRUARY 14, 2013

9) 87 billion spam emails were sent out every day in Q3 of 2012. 10) Spam averaged 74% of all emails sent during Q3 of 2012. If anything, the massive amount of information all of us get each day raises the bar on what breaks through the clutter. (Source: 41pounds.org ) Tweet This Stat. 8) The average adult receives 41 lbs.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

ViewPoint

APRIL 13, 2012

Click to start video at this point — Sharing survey findings that 20% of companies are planning marketing automation implementations and another 17% are planning expansions, Jeff sees marketing automation hitting a tipping point with marketing and sales in 2012. The importance of inbound and content marketing early in the buying cycle.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Hubspot

JULY 31, 2020

Tailor the length of your email sequence to the length of the buying cycle and stage the persona is at in the buyer's journey. RunKeeper makes an effort to reengage lost users with this friendly, informational email. In other words, deliver the right message at the right time. Plan your emails and follow-ups.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Tomorrow People

OCTOBER 18, 2012

Inbound marketing is where it''s at in 2012 and beyond. 46% of daily internet searches are for information on products and services. Every consumer goes through the consideration process during the buying cycle. Worldwide, 32.7% of the population use the internet , with 78% conducting product research online.

Cold Calling 120

Cold Calling Inbound Marketing Top of Funnel Lead Nurturing 120

Tomorrow People

OCTOBER 18, 2012

Inbound marketing is where it's at in 2012 and beyond. 46% of daily internet searches are for information on products and services. Every consumer goes through the consideration process during the buying cycle. Worldwide, 32.7% of the population use the internet , with 78% conducting product research online.

Cold Calling 120

Cold Calling Inbound Marketing Top of Funnel Lead Nurturing 120

Adobe Experience Cloud Blog

MARCH 27, 2012

by Liz Smyth Fast forward to 2012, and the global economy is not faring much better. B2B buying cycles have been getting longer, as buyers become more cautious and more people are being involved in every purchasing decision, marketers and (ahem) marketing automation vendors have had to get much more innovative.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Hubspot

MAY 28, 2021

Include two to three calls-to-action above the fold that direct people to different stages of the buying cycle — and place them in spots that are easy to find. Folks who may not be ready to buy might rather download an offer that gives them more information about a topic they're interested in. Secondary Calls-to-Action.

Marketing Websites 101

Marketing Websites Contingency Planning Buying Cycle Ideal Customer Profiles 101

Convince & Convert

MARCH 3, 2010

corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

APRIL 18, 2012

They need to adapt best practices from the journalism field, and bridge the gap between corporate interest and market needs for valuable information.” People at that stage want valuable, meaningful information that helps them with their decision. ” The Life of an Article on the Web by Elliance. So why not give it to them?”

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Valasys

AUGUST 9, 2019

The Penguin update implemented on April 24, 2012 (to get rid of the down-rank websites with manipulative, irrelevant or spammy links in real-time). Oftentimes, the sales team isn’t aware of the pieces of content that their sales-ready prospects have already been served with, during their nurturing processes as leads.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

EMagine B2B Blog

JANUARY 29, 2013

You say you did that in 2012? XYZ (for short) creates messaging to their key segments (which they have created in their savvy marketing and PR departments talking all about the features and uses of the product/service/soution), and them disseminate this information through various online tactics like webinars, PPC campaigns, events.

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

Adobe Experience Cloud Blog

OCTOBER 4, 2013

Dynamic visuals are a great way to break through the noise and engage your audience, which is why more marketers are turning toward infographics to share information. In 2012, only 38% of B2B marketers were using infographics to showcase content. In fact, the study found that marketers used them more than ever this year.

Content Marketing 48

Content Marketing Webinar Metrics Planning B2B Thought Leadership 48

Hubspot

APRIL 4, 2012

You're going to need to utilize a mixture of discrete metrics and business-specific information to make the final determination for the definition of an inactive subscriber. First, consider the length of your buying cycle. But let's walk through exactly how to make that determination for yourself right now.

Lead Ranking 28

Lead Ranking Opt-out Click Rate Deliverability 28

Webbiquity

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. 10 informative B2B marketing infographics by Econsultancy. And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer.

Paid Content 100

Paid Content Social Media Statistics Research 100

KoMarketing Associates

NOVEMBER 10, 2013

While Facebook referral traffic grew 58% overall, mobile referral traffic increased 253% from September 2012-September 2013. Facebook provides a tremendous opportunity for businesses to get in front of customers early in the buying cycle and help them become familiar with your brand/products/services. That is huge!

Stats 120

Stats Facebook B2B Marketing B2B 120