NuSpark Consulting

JANUARY 11, 2013

Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot. US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising. In 2008, no one had even heard of the App Store.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. percent from 2012 and almost triple the amount spent in 2011.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Biznology

APRIL 15, 2013

Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. YOU TUBE: Usage by companies has fallen, from 45% in 2011, to 30% in 2012 (Source: University of Massachusetts Dartmouth). PINTEREST: Only 18% of 2012 Inc. source: eMarketer ).

Social Media 80

Social Media Gartner Media Multi-Channel 80

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. I love @NASCAR, @driveSRT, MOPAR & rock music.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Contently

DECEMBER 8, 2016

Ratings dropped 15 percent from London 2012. The potential migration of TV advertising to digital platforms gets to the core of what makes the internet such a transformative force for the business world. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017. It happened at the Rio Olympics.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. That means that less than 2% of households have truly cut the cord for live TV since 2012. Certainly there are fundamental changes afoot, but it feels more like an interesting transformation versus something going up in smoke.

Cable 40

Cable Bundling Broadcasting Bandwidth 40

QuanticMind

JUNE 7, 2017

Mobile commerce is a fast-growing business with tons of upside. For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017. We know that mobile is a highly competitive business, but it’s also one that’s afflicted by a peculiar gap.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Hubspot

NOVEMBER 11, 2011

Use the Real-Time Insights Finder to gather information about your business' target audiences, or simply browse through the site's Facts & Stats. Source: eMarketer, January 2011) Tweet This! Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

APRIL 13, 2012

Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. 1) As of April 2012, Google reports that Google+ now has 170 million active users. 3) As of January 2012, American users spent an average of 3.3 eMarketer ) Tweet This Stat.

Statistics 28

Statistics Google Stats Emarketing 28

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. LinkedIn polls boost business buyers' engagement. MS Office's B2B campaign grows with triggered e-mail. TopRankBlog.com.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Webbiquity

OCTOBER 16, 2012

eMarketer ). eMarketer ). Less than half of Fortune 500 businesses provide a link to their Facebook profile or Twitter handle on the Contact Us page of their Web sites. Business Insider ). Business Insider ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

MLT Creative

MAY 1, 2012

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. smartphones in 2010, 110 million by 2015 (eMarketer/2011). This is just another marketing channel; it really doesn’t replace any initiatives that businesses use currently, right? 60 million U.S.

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. That will be a 37% jump in net ad revenue from 2012, which was up 45% from 2011. You know how everyone is always saying Microsoft is tilting at windmills trying to compete with Google in the online ad search business? They''re right.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Marketing Insider Group

FEBRUARY 17, 2021

Businesses big and small from all sectors don’t see any lost sales after they stop spending money on ads. And yet, business spending on digital ads is still projected to increase by 17% this year. Not For Most Businesses! As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Do Digital Ads Work?

Paid Content 362

Paid Content Paid Search Agency Ads Banner Ads 362

Hubspot

JANUARY 25, 2012

So, significantly more people own tablets and e-readers in 2012. In fact, eMarketer discovered that B2B C-suite executives are using their tablets to research business purchases online, and far more so than non-C-suite executives. If this sounds like you, make full mobile optimization of your website a top priority for 2012.

Emarketing 28

Emarketing Buyer Personas Mobile Marketing Demographics 28

Hubspot

JANUARY 19, 2011

Of course, HubSpot knows that businesses using a blog in their marketing programs receive 55% more traffic than those that do not. Our friends at eMarketer tell us by 2012, 43% of all U.S. businesses will be marketing via a blog (up from 34% in 2010). Sweet Tea Leaf (sweetly human).

Emarketing 28

Emarketing Hubspot Webinar Metrics Social Media 28

Hubspot

FEBRUARY 10, 2017

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. 2012: Video arrives. Users could create their own Geofilters or purchase branded filters for their business or sponsored event.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

EveryoneSocial

MARCH 2, 2017

Statista says that from 2012 to 2020, the number of people watching online video will climb to 232.1 And, eMarketer says digital video will grow by double digits through 2020 going forward. And like Gary Vaynerchuk says, “Give value, give value, give value, then ask for business.” million people. The numbers get more impressive.

Social Media 49

Social Media Trends Media Broadcasting 49

Hubspot

JANUARY 20, 2011

EMarketer recently came out with a report that contains the online ad spending per internet user in the EU-5, Canada and the US in 2010. growth in Q2 2012. This is especially true if your business is limited to a specific geographic region. What businesses are being successful at online marketing and why (International Edition)?

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28

Hubspot

JANUARY 21, 2011

Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Hubspot

JUNE 17, 2013

Research firm eMarketer reports that BIA/Kelsey projects spending on native advertising will grow from $1.6 billion in 2012 to $4.6 It draws people toward him, and it probably brings in deal flow and boosts his business. billion in 2017. The whole thing serves to raise his profile and create awareness of what he does.

Advertisements 28

Advertisements Advertising Ad brokers Tips 28

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing. I’m not alone in this admiration.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. Why Your Business Needs Quality Online Reviews. How to Generate Online Reviews for Your Business. Survey says: Very!

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Biznology

JUNE 15, 2015

And, more importantly, what does it mean for your business? According to eMarketer : Google owned 82.8% billion mobile search market in 2012… we expect Google’s share to fall [in 2014], to 65.7%, while the “other” category reaches 27.3%. This doesn’t necessarily mean you need to build an app for your business.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Hubspot

JULY 19, 2012

eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. Fast forward to today, and a whopping 90% of US marketers claimed social media as part of their marketing strategy in 2012. Wait, no, that's decidedly not what it means.

Social Media 28

Social Media Media Analysis Network Marketing 28

Webbiquity

AUGUST 11, 2015

Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. eMarketer ). Twitter is where millennials turn for business and financial information as well as sports. Pinterest drives 25% of all retail website referral traffic. 12 Facebook Statistics and Facts.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. The key to making social media marketing effective at the business level is to have a strategy in place and measure key performance indicators. eMarketer ). eMarketer ). eMarketer ).

Stats 80

Stats PR Social Media Social Marketing 80

Hubspot

JULY 24, 2013

in 2012, according to research published by eMarketer. According to eMarketer, 57% of people use Smartphones, 67% use PC’s, 75% use tablets, and 77% use TV’s while also using another device. billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook. 1) Lack of Warm Leads for Sales.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Hubspot

APRIL 26, 2012

And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. There are still your colleagues, thought leaders, conference organizers, future employees, potential business partners, journalists, and marketing & PR professionals using social media on a daily basis.

Social Media 28

Social Media Media Work Management Marketing Management 28

Hubspot

MARCH 6, 2012

We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012? What social networks do you use in your business, and for what purpose? Marketer's Takeaway: 2012 is the year to go mobile. Linda Bustos on Google+. "I I have to say Google Plus.

Social Media 28

Social Media Media Social Networks Planning 28

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. –yet only 25% of companies offer social business training to their employees. eMarketer ). 70% of local businesses use Facebook.The U.S. Business Insider ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

MARCH 11, 2013

Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. SEO, Social and Content Marketing in Top Demand by eMarketer. 6 Small Business Marketing Trends for 2013 by Masterful Marketing.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Webbiquity

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer.

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Paid Content Social Media Statistics Research 100