ANNUITAS

JANUARY 4, 2012

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. I receive 3-5 calls or emails per week asking if I have 30-minutes to view a demo or learn how a product can make my business better. I recently went through the process of building a house.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

BenchmarkONE

APRIL 19, 2022

After its debut in 2012, Peloton saw steady growth in its business until the pandemic when demands for the products increased exponentially. What can you learn from Peloton as a small business owner? 4 Lessons Small Business Owners can learn from Peloton. Read on to find out: . Know Your Audience. Look at the big picture.

Small Business Marketing 75

Small Business Marketing Business Pricing Price 75

Convince & Convert

AUGUST 5, 2014

Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). While there’s been no shortage of articles describing community managers as. Read the whole entry. »

Communities 157

Communities Business Marketing Strategy Marketing & Strategy 157

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Their case studies are searchable by industry and business size.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Hubspot

OCTOBER 29, 2019

In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. Below we'll review what an online presence is, and explore 16 effective ways to build your online presence. Build an email list. One of the top ways to build your online presence is to create and grow an email list. Master SEO.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Tomorrow People

JANUARY 18, 2012

How to turn funny New Year resolutions into serious business marketing. Wondering what you can do to make your business marketing more effective in 2012? Build the truly useful ideas into a plan to provide a seriously effective marketing approach for 2012. Here’s a thought. Follow @TP_James.

Planning 120

Planning Business Marketing & Strategy Marketing Prospects 120

Seismic

FEBRUARY 23, 2021

I learned a lot during my journey to build the program from scratch and see it mature. By early 2012, new businesses were forming to help companies like ours create or source content. The post Building a social selling program: personalizing content at scale appeared first on Seismic. Want to learn more?

Personalization 52

Personalization Ad Building Content Thought Leadership 52

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

KoMarketing Associates

OCTOBER 15, 2015

Sometimes a business product or service can be purchased without much consideration. Business strategists recognize interchangeability as the death knell for a company. 3 Steps To Build Trust for More Meaningful Customer Relationships. Conversely, being memorable and useful are characteristics of a brand full of promise.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

Moz

DECEMBER 17, 2019

This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. Remember the link building rates that I’ve just named?

Link Building 67

Link Building Ad Building Outreach Domain 67

Moz

JUNE 29, 2020

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. An uncomfortable truth.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Champion Communications

JULY 4, 2023

Hyperview , a datacentre infrastructure management (DCIM) software provider, is the latest addition to Champion Communications’ roster of ambitious B2B brands using PR to achieve growth. Founded in 2012 and headquartered in Vancouver, Hyperview empowers operations teams to optimise capacity of their data centre infrastructure, along with (..)

Work Management 62

Work Management Public Relations PR Marketing Management 62

Webbiquity

AUGUST 7, 2020

Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk. In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Vidyard

JUNE 30, 2021

. – June 30, 2021 – Vidyard and Media One Creative today announced the release of “ re:connection ,” a short documentary film exploring how video creates human connections in a digital business world. About Media One Media One Creative was founded in 2012 as a digital video agency and creative production house by our two founders: Derek G.

Video Marketing 65

Video Marketing Paid Search Agency Business Advertising Agencies 65

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Embrace a long-term perspective A market downturn is a momentary glitch in an otherwise long game of building brand equity and trust. Storytelling, brand values and community building can be strong strategies. Here’s how.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Webbiquity

APRIL 15, 2019

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. For the best results, B2B customers should be treated as partners in success, and it’s crucial that your customer service team completely understands the businesses that they are supporting. By David Gutierrez.

Work Management 237

Work Management Marketing Management Service Effectiveness 237

Top Rank Marketing

DECEMBER 6, 2023

You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

LeanData

OCTOBER 19, 2022

B2B sellers weren’t particularly empathetic to buyers in 2012. Buyers didn’t have any better choices, and the new 2012 experience was better than before, so they went with it. Then, build out the connected tech stack that supports your buyers along their journeys. . Rather, they prescribed the buyer journey to their customers.

Ideal Customer Profiles 91

Ideal Customer Profiles Buy Marketing Analytics Tools Marketing Management 91

Tomorrow People

OCTOBER 7, 2011

With this data in hand, you can create marketing campaigns and materials and a business presence that speaks directly to your target market. Revenue performance management for small businesses is about close tracking of important metrics, supported by a consistent analysis of data to shape future growth strategies.

Work Management 120

Work Management Marketing Management Paid Search Agency Inbound Marketing 120

Moz

JUNE 29, 2020

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. An uncomfortable truth.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

Webbiquity

JULY 26, 2019

But while business investments run high, few companies are seeing tangible business results. How can businesses turn their digital transformation initiatives into daily business value? Apply AI-Driven Analytics to Every Area of the Business. Now, the actual workflow of turning data into business value begins.

Digital Transformation 165

Digital Transformation Marketing AI Paid Search Agency Analytics 165

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. HOW DID YOU GET TO BECOME AN EXPERT IN BUSINESS INTELLIGENCE. 1 Oncology Pharmaceutical Company in Bangladesh in 2012.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Moz

NOVEMBER 2, 2020

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Small Business Saturday’s date this year is November 28th.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Martech

SEPTEMBER 9, 2021

One of its aims was to re-visit the values and principles which constitute the Agile Marketing Manifesto — originally codified at Sprint Zero in 2012. Did it mean conversations which drive business outcomes? But then what about conversations which build long-term relationships. What about data?

Marketing Proposals 129

Marketing Proposals Conference Marketing Conversion 129

Hubspot

DECEMBER 26, 2018

Whether you want to free yourself from the personal and financial restrictions of employment, or you just want to supplement your salary with some extra spending money, working for yourself or starting and growing a business has never been easier -- and there's never been a greater choice of roles to choose from. Home Business Opportunities.

Small Business Marketing 99

Small Business Marketing Business Paid Search Agency Amazon 99

Hubspot

MARCH 6, 2018

In November 2017, Facebook began internally testing Messenger Broadcast: a s ervice for businesses that allows them to send marketing content to users, without building a bot. At first glance, this feature seems beneficial to small-to-midsize businesses (SMBs) that might not have the in-house coding talent or budgets to build bots.

Paid Search Agency 74

Paid Search Agency Broadcasting Ads Work Management 74

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. When you’re rebranding, a consistent, sustained effort is critical to build awareness quickly. Every week. Finally, Listen and Measure.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Customer Experience Matrix

JANUARY 22, 2013

The system makes it easy for small business to generate leads through social marketing campaigns and track results. The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses. It will continue to operate independently.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Content Standard

MARCH 12, 2024

Consumer trust in businesses, while still higher than trust in government, non-governmental organizations (NGOs), and media, has decreased in the past five years. Be Transparent: Own your expertise while transcending business and product biases. But here’s the catch: earning that loyalty is harder than ever.

Media 95

Media Brand Identity Branding Storytelling 95

Customer Experience Matrix

JUNE 10, 2017

Marketing Suite is based on the Conversen, a cross-channel messaging system that Experian acquired in 2012. Part of the technical strategy to do this is to separate business logic from applications, using APIs to connect the two layers. Cheetah will also continue to provide services and build customer databases for its clients.

Enterprise Management 0

Enterprise Management Marketing Management API Conference 0

Contently

FEBRUARY 8, 2022

You know, the person who buys the products and keeps the company in business? Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. ” Now, depending on the industry, some of these suggestions are solid tactics.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Biznology

DECEMBER 28, 2016

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. COMPETITION: Rethink the competition and build platforms that deliver competitive advantage. Do these case studies relate to your business?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184