KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. Wishing you and your teams the best in 2013!

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

LeanData

MARCH 14, 2023

A common refrain is being heard from revenue teams across the B2B space — Where have all the inbound leads gone? workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012. Arguably, the biggest weakness is the way revenue teams manage leads, contacts and accounts.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Marketing Insider Group

DECEMBER 18, 2023

This isn’t just about throwing content into the digital universe and hoping for the best. Because of these pricing models, you’ll want to make sure you’re only paying to share the best content you have. It’s about strategically placing your message in front of the right eyes at the right time. Why Sharethrough?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Adobe Experience Cloud Blog

DECEMBER 1, 2011

After all, most leads these days tend to be generated online. MarketingSherpa, a research firm specializing in tracking what is effective in all aspects of marketing, wanted to learn more about how organizations allocate budgets to maximize high-quality lead generation from SEO.

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

Valasys

JUNE 20, 2023

The only problem is that it will lead to more of the same type of business you already have. But what are the best apps in the market for this purpose? The Adobe Marketing Cloud was launched in 2012 but has gained momentum steadily. Truth be told, this approach is only effective for a limited amount of time.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

WriteSpark

JANUARY 9, 2013

But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads. What factors are you considering in your marcom plans for 2012?

Planning 120

Planning Best Practices Content Paper 120

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

WriteSpark

JANUARY 9, 2013

But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads. What factors are you considering in your marcom plans for 2013?

Planning 120

Planning Best Practices Content Paper 120

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

markempa

MAY 13, 2012

Tweet B2B marketers, stop focusing on generating leads. By sending them only qualified leads. Most leads aren’t qualified. Leads are only qualified when they fit your universal lead definition (ULD). Before you do any more lead generation, make developing one your highest priority. How do you do that?

Lead Qualification 120

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 61 percent send leads directly to sales. • What does this mean?

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. 4 Best Content Planning Tools. 10 Best Content Research Tools. This was the fourth post in the Best Online Business Tools series. #1:

Planning 145

Planning Research Tools Best Practices 145

markempa

FEBRUARY 26, 2012

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). asks Doyle. Click to enlarge.

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. The study draws on 373 B2B marketers to discuss the practice of lead generation , marketing automation, ROI, and how they are all interrelated. How Effective is Your Lead Generation?

Lead Generation 48

Lead Generation Effectiveness Lead Scoring Lead Ranking 48

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. My PowerViews guest today is James Obermayer.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

markempa

AUGUST 19, 2012

But don’t expect them to convert as fast as other leads, because you’re catching them much earlier in the buying process,” warns Kelly. Medium – Content type, such as a blog post, so you can measure what type of content is working best. You have to measure the most important thing and that’s not likes, that’s leads,” adds Baggott.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. ” The art of writing the perfect blogger pitch.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Others include: Managing processes that best serve customers. Related Resources: Lead Gen Summit 2013: Sept. Using the right tools. 30 – Oct.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

markempa

MARCH 4, 2012

This is what lead nurturing is all about. Here’s the lead-nurturing litmus test : Can prospects benefit from the information you provide regardless of whether they buy from you? Even better, nurturing leads will give you a competitive edge considering a whopping 65% of B2B organizations don’t have any kind of lead-nurturing program.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Leads 120

Webbiquity

JANUARY 12, 2012

TradePub has just launched its first report in a series for 2012, the Social Media Wrap Up report. Each report will highlight a selection of the best social media posts from leading authors published the preceding month. Again, a new summary of some of the best social media blog posts will be published each month in 2012.

Social Media 100

Social Media Media Best Practices Advertising Agencies 100

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use? Be the resource.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. Clearly, not best practice. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Customer Experience Matrix

MAY 21, 2015

Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. But the trend is towards closer integration and you’d think Teradata would rather lead than follow. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

The Lead Agency

OCTOBER 30, 2017

Social media scientist and author, Dan Zarrella, conducted research on Twitter in 2012 and discovered that adverbs and verbs make more impact than nouns or adjectives. The post B2B Social Media Strategies and Best Practices appeared first on The Lead Agency. Optimise your Call to Actions.

Social Media 74

Social Media Practices Media Allocation 74

Marketing Insider Group

JUNE 22, 2020

Furthermore, it looks like MGM has researched some of the leading-edge trends in the industry as well. After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Keep your best content on your websites and use your social media and other third-party platforms as a dash of spice.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Marketing Insider Group

SEPTEMBER 11, 2015

Best choice for targeting a niche professional audience: LinkedIn Sponsored Updates. Multiple ad solutions, including inMail, banner ads, Showcase pages and new Lead Accelerator for ROI tracking. Best choice for sharing top-performing content: Sharethrough. 500+ Native Ad campaigns delivered since 2012. The numbers.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Hubspot

MAY 7, 2012

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What has 2012 delivered marketers in the way of awesome infographics? Take a look at our favorite marketing infographics so far in 2012! Seriously Awesome 2012 Marketing Infographics.

Best Practices 28

Best Practices Hubspot Mobile Marketing Social Networks 28

markempa

FEBRUARY 4, 2013

Despite ranking below 170 on the World Golf Rankings at the start of 2012, Piercy now holds the 41st spot at the end of the season. After winning the 2012 RBC Canadian Open, Piercy was eligible to participate in the Bridgestone Invitational. It was a smart decision. For KeyedIn, this has paid off in many ways …. Brand exposure.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Software 120

Customer Experience Matrix

AUGUST 23, 2012

I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. This sector generates nearly 60% of 2012 revenue ($200 million) from 33% of the installations (9,400 as of mid-2012). Today I’ll present the third and (mercifully?)

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

markempa

JUNE 10, 2013

He reinvented his lead funnel based on this insight, changing everything from his company’s landing pages to his team’s call scripts. So, in the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked…. Lead Generation Cold calling Content makreting lead generation Lead Nurturing marketing strategy Value Propostion'

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

markempa

NOVEMBER 21, 2011

Part of the beauty of the demand waterfall vernacular is that it added descriptive language to the word “lead.” All too often, sales and marketing have very different definitions of what a “lead” is. What Does “Marketing-Qualified Lead” Mean to You? The problem is that “marketing-qualified leads” has two distinct meanings.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads High Quality Lead 120

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where is social media marketing fit into your plans for 2012? 1. Weak U.S. The continued frail U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Those brands will mention the comfort, style, and high-quality products they use to make the best product for XYZ. I can hear it now. “Oh, Never Nike. What are the key learnings here?

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

markempa

JUNE 24, 2012

Unbelievably, most are still sending only raw leads to Sales, and they aren’t making an effort to bring those leads to a place where they’re ready for Sales to bite into. Consider data from a new report released by our sister company MarketingSherpa, the 2012 Lead Generation Benchmark Report (free excerpt at that link).

Lead Generation 120

Lead Generation Top of Funnel Sales Qualified Leads Marketing Qualified Leads 120

markempa

APRIL 8, 2012

Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. Each attribute and action adds to a lead’s total score. When the score hits a pre-determined threshold, the lead is served to Sales. Watch a webinar?

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads ROI 120

Hubspot

JUNE 14, 2018

Best Electronic Signature Apps. The number of worldwide eSignature transactions jumped from 89 million in 2012 to 754 million in 2017. Here are the ten best eSignature solutions in 2018. Their business plans are also among the best-priced on the market. Adobe Sign. RightSignature. KeepSolid Sign.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Best Practices 98