KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

SmartBug Media

APRIL 10, 2019

But today, content marketing and paid search can work together: Instead of creating ads leading to your homepage or contact page, pick out your best-performing content and create a paid search ad with it. Back in 2012, Hubspot noted that “the average banner ad has a 0.1% Today, display ads have moved up slightly to 0.35

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Hubspot

JANUARY 13, 2021

Here’s an example outline for a presentation where the head of the marketing team is proposing course offerings as a new lead generation channel. Studies show that humans remember best the beginning and end of what they read, hear, and see. Share the piece of data that best supports your points and has the most impact.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

ViewPoint

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Commenting on strengths and limitations of inbound, he says, “ HubSpot and a lot the inbound marketing—we can’t keep up with them.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. The first thing you need to do as a marketer is make sure your site is getting found by leads and prospects. 2) Convert.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

FEBRUARY 1, 2021

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. For HubSpot, one such organization would be the American Marketing Association , since one of our primary products is a marketing automation platform. Number of leads.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

ViewPoint

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. A true acceptance of those leads can really bring them on board.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. A true acceptance of those leads can really bring them on board.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

DECEMBER 28, 2011

If you're creating landing pages with forms, then you already understand how important lead generation is to monetize your site traffic and meet your marketing and sales goals. But aside from following best practices, there's no way to know if the approach you're taking on that landing page is the one that will drive the best results.

Landing Pages 28

Landing Pages Paid Search Agency Click Rate Case Study 28

Outbrain

APRIL 9, 2019

In fact, research shows that organic social media reach has been in a free fall since 2012 : Between 2012 and 2014, organic reach on Facebook dropped from 16 percent to 6.5 That’s repetitive marketing at its best, and something you’ll need to adopt as you ride the content marketing wave in 2019. Leads generated.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 52% of CEOs who are active in social media say that it helps their companies rise in search rankings, and 48% say that social media has generated qualified sales leads. ( 41 Stories ). 41 Stories ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

APRIL 11, 2013

Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. 7 Design Best Practices for High-Converting Landing Pages. How to Design a Landing Page That Converts. 1) Get to the point. 3) Stamp on a logo.

Landing Pages 28

Landing Pages Template Design Tips 28

Hubspot

DECEMBER 26, 2018

years to build up the business enough to sustain a living income, and I went full-time in 2012. Some sites are better than others -- in terms of both opportunities and pay -- so you should do your research to find the best match for your skills, abilities, and expectations. Health, fitness, and general wellbeing are big business.

Small Business Marketing 99

Small Business Marketing Business Paid Search Agency Amazon 99

Hubspot

MARCH 19, 2012

So to help put the effectiveness of PPC in perspective, we've gathered the most common myths we hear from marketers every day about why they rely so heavily on paid search, and will do our best to explain why these common assumptions should be considered more critically if you want a healthy search strategy that drives traffic, leads, and customers.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot.

Twitter 100

Twitter Tips Tools Tactics 100

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

JUNE 16, 2016

For example, here at HubSpot, we recently found that 76% of our monthly blog views came from "old" posts (meaning posts published prior to that month). If you're a HubSpot customer, you can do this on your Blog Dashboard by sorting your blog posts by number of visits. That, after all, is one of the main benefits of blogging.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Hubspot

FEBRUARY 7, 2012

In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. Making a visitor or lead fill out a form is unnecessary. What an Offer Is.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Here are some best practices: Follow the Rules. June 26, 2012. Here are some tips to get the most out of your Instagram contest: Follow Best Practices.

Social Media 100

Social Media Media Rules Guidelines 100

Hubspot

JANUARY 14, 2013

Do you know what roles to fill and how to find the best man for the job? According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Definitely! 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 24, 2013

The free analytics dashboard for companies will allow brands to learn what social networks they resonate best on, which topics are most popular, and how influential their fans and followers are. Marketers can finally take advantage of the prime visual placement and optimize those cover photos for lead generation.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Choose only your best blog content, and try to select a mix of blog posts that cover all angles of your subject.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. Are you planning to move beyond social media experimentation in 2012?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Stacey Acevero. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Stacey Acevero. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

MARCH 22, 2012

So unless you want to spend the entire day clicking refresh on your Twitter stream, implementing some social media monitoring technology is the best way to stay on top of the conversations. — Uber Boston (@Uber_BOS) March 15, 2012. — BackBay @ Boston.com (@YourBackBay) March 15, 2012. Here's Chrome's webstore ).

Social Media 28

Social Media Tactics Media PR 28

Hubspot

DECEMBER 29, 2011

Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. Many people have been nervous about performing this test for fear of ruining their lead generation efforts , but it really is quite simple.

Sample 28

Sample Optimization Click Rate Opt-out 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

AUGUST 19, 2012

Social media is, like every other marketing channel your business possesses, a lead generation tool. The Best Memes of 2012 (So Far) From Mashable. If so, enjoy a leisurely browse of Mashable's compilation of 2012's best memes so far. Are you as addicted to memes as we are?

Inbound Marketing 28

Inbound Marketing Content Profiling Blogger 28

Hubspot

DECEMBER 4, 2012

In 2012, the world of marketing underwent some major changes. Marketing will play a more critical role in contributing to revenue generation. Marketing activities will not only be measured in terms of traffic and lead generation , but it will also further opti mize processes that directly impact sales growth. That's cool.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

APRIL 4, 2012

Give the people what they want, and use your welcome email to share your best content and offers that will remind subscribers that their opt-in was not just a good decision, but a great one! 1) Promote your lead generation content. HubSpot, for example, does this with our free Inbound Marketing Assessments.

Opt-out 28

Opt-out Opt-in Privacy Policies Sales Cycle 28

Hubspot

DECEMBER 11, 2013

Along with the acquisition of Instagram in 2012, this change in Facebook’s EdgeRank algorithm is but a piece of the shift Facebook has been making toward promoting more visual content. As a marketer, you know it’s a best practice to incorporate visual content into your Twitter posts. Of course you are, and Twitter knows it.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

APRIL 19, 2012

Landing pages are a critical tool for meeting your ever-increasing lead generation goals. For an example of someone using language to clearly explain their offers and align their CTAs and landing pages, let's take a look at one of HubSpot's customers, Andrew Harper's Luxury Travel Blog.

Landing Pages 28

Landing Pages Privacy Policies Privacy Burn Rate 28

Hubspot

MARCH 27, 2013

There is also an API for SocialCrawlytics so you can start creating dashboards for your competitors' most shared content and easily spot what topics are performing best. 4) HubSpot. 5) Lead and Customer Data. These, too, warrant their own content assets -- whether a piece of lead generation material, or simply a blog post.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

JANUARY 20, 2012

Marketers spend plenty of time fretting over what sometimes seems like a lofty lead generation goal. But luckily (for the leads and the sales organization), marketers are also still thinking about what happens to those leads once they enter the CRM. Not Using Marketing Automation to Personalize Your Lead Nurturing Emails.

Top of Funnel 28

Top of Funnel Sales Qualified Leads Conversion Leads 28

Hubspot

JULY 29, 2012

72 Fascinating Social Media Marketing Facts for 2012 From JeffBullas.com. The article cites one of our favorite statistics in its intro -- that leads generated through social media and content cost half as much as leads acquired from outbound marketing. What was the best inbound marketing story you found this week?

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28