KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Convince & Convert

NOVEMBER 2, 2015

In March 2012, they released a promotional video entitled “Our Blades are F ing Great!” The key is to understand your audience by working out what they consider to be accepted social norms. If you’re good at evaluating risk, chances are you will be good at producing funny, entertaining content for your audience.

Television marketing 151

Television marketing Youtube Video Marketing Newsletter 151

Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Russell Sparkman. Blog FusionSpark Twitter Fusionspark NewMedia2012.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Convince & Convert

MAY 15, 2012

This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. June 28-July 1, 2012, San Francisco, CA. The 2012 event is in the U.S. Ohio Growth Summit.

Conference 133

Conference Social Media Network Marketing Trade Show 133

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. So here I will update my list of predictions for B2B Marketing in 2012 and ask that marketers not forget about our important link to the business and our sales colleagues… Will Marketers Leave Sales Behind in 2012?

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

Marketing Insider Group

JANUARY 10, 2012

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News. How about you?

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Planning 100

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. That said, the audience targeting is not nearly as sophisticated as native advertising solutions and many may view Outbrain recommendations as spam.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. Mark’s opportunity, and the opportunity for every marketer, is to become one of the few that we, the audience, turn to.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! Quick Links: “ Storytelling vs. Corporate Speak ” - by Lou Hoffman.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Videos are a great way to make highly technical topics engaging while building a human connection with your audience. As their audience grew, so did their revenue. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! ” an audience, I put this right at the top of my own list. Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list.

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Martech

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023. Why we care.

Youtube 112

Youtube Paid Search Agency Advertising Agencies Ads 112

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. Unsurprisingly, the system ID’d mostly non-white men.

Marketing AI 89

Marketing AI Paid Search Agency Lead Ranking Psychographics 89

RebelMouse

MAY 2, 2022

Worldcrunch has more than doubled its traffic (+112%) over the past three months, a record audience growth since its founding a decade ago. Founded in 2012, RebelMouse is a content management system (CMS) and creative agency that drives better traffic and conversion through stellar website performance. About RebelMouse.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. In 2024, it’s time to truly know your audience by tapping into data.

Rules 151

Rules Planning Brand Identity Branding 151

Content Standard

OCTOBER 11, 2018

These aren’t instances of the same marketing audiences rediscovering the products they used to love: In many cases, new consumer groups are finding their way to the brands and products of old. To illustrate the way a brand’s audience can completely change over time, there’s no better example than Fjällräven.

Brand Identity 65

Brand Identity Branding Paid Search Agency Storytelling 65

Zoominfo

NOVEMBER 29, 2023

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. This means you need to offer exceptional customer service anywhere your audience gathers. Millennials, born between 1981-96, account for more than half of all business buyers.

Buy 130

Buy Generation Peer-to-peer B2B 130

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Laser-focus your solutions to the target audiences most likely to buy from you. Audience: T a ke a hard look at your targets.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 96

Media Brand Identity Branding Storytelling 96

Martech

OCTOBER 23, 2023

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. This is also the time to engage with your audience and create meaningful emotional connections.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

B2B Memes

MAY 15, 2012

I’ll also be giving away a few copies of the paperback edition of the New-Media Survival Guide to audience members hardy enough to stay with me through the entire talk. If you can’t make it to SIPA, fear not. I expect there will be more than a few attendees reporting on the event.

Media 100

Media Social Media Personalization Content 100

Contently

MARCH 21, 2017

One of our main motivators was to reach an audience beyond the traditional real estate sector,” Little said, “and to demonstrate how vital and important real estate is to the world at large—to firms from a business perspective, but also [to] individuals, whether in their workplace, home, or even in their leisure activities.”

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Champion Communications

JULY 4, 2023

Hyperview , a datacentre infrastructure management (DCIM) software provider, is the latest addition to Champion Communications’ roster of ambitious B2B brands using PR to achieve growth. Founded in 2012 and headquartered in Vancouver, Hyperview empowers operations teams to optimise capacity of their data centre infrastructure, along with (..)

Work Management 62

Work Management Public Relations PR Marketing Management 62

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Audience behavior has changed a lot in terms of how they’re consuming things, but not necessarily in terms of what is valuable to them. Davide Savenije: Exactly.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Convince & Convert

AUGUST 29, 2012

The ability to deliver the right message at the right time to the right audience is email marketing’s holy trinity – and it certainly looks like Fairmont is on the right path.” ” Why Relevancy Matters. ” Good for Fairmont, Good for Its Fans.

Segmentation 125

Segmentation Facebook Marketing Agencies 1 Social Media 125

Everything Technology Marketing

MAY 30, 2012

Follow this link to take the survey: [link] All survey participants will receive an exclusive, free copy of the survey report before it is published to a broader audience. Thank you for participating in the B2B Content Marketing survey!

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing B2B 100

Martech

SEPTEMBER 9, 2021

One of its aims was to re-visit the values and principles which constitute the Agile Marketing Manifesto — originally codified at Sprint Zero in 2012. Next the audience was split into small breakout groups, each assigned a board to review using the ROAM (Resolved, Owned, Accepted or Mitigated) method.

Marketing Proposals 123

Marketing Proposals Conference Marketing Conversion 123

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on. Agreed yet?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Versium

AUGUST 6, 2018

The partnership also provides LiveRamp customers with access to Versium’s modeling engine to create custom audiences, optimized for the maximum propensity to engage. Versium’s capability to cross index business and consumer personas, ensures that the resulting digital audiences have sufficient reach. About Versium. Media Contact.

Advertising Agencies 40

Advertising Agencies Segmentation Cross-Selling B2B 40

Versium

AUGUST 6, 2018

The partnership also provides LiveRamp customers with access to Versium’s modeling engine to create custom audiences, optimized for the maximum propensity to engage. Versium’s capability to cross index business and consumer personas, ensures that the resulting digital audiences have sufficient reach. About Versium. Media Contact.

Advertising Agencies 40

Advertising Agencies Segmentation Cross-Selling B2B 40

Top Rank Marketing

AUGUST 2, 2023

As businesses strive to effectively reach their target audience, influencer marketing has emerged as a powerful solution. As early as 2012, our own esteemed thought leader, Lee Odden, began blogging and speaking on the topic of influencers for B2B brands. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

DivvyHQ

SEPTEMBER 14, 2016

14 2016 – DivvyHQ, the KC-based, content planning software and collaboration platform, received the Audience Choice Award for the top content creation, workflow and experience platform from the Content Marketing Institute (CMI). CMI, a UBM company , is a 2012, 2013, 2014 and 2015 Inc. Kansas City, MO – Sept. 500 company.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. The lesson: think about your audience and what they want. Use Innovative Strategies to Reach New Audiences. So, you’ll need to start posting on channels that appeal to an adult audience. Image courtesy of Three Rooms.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Webbiquity

DECEMBER 12, 2018

What’s even more attractive about them from the point of the content creator is that the audience tends to be fairly forgiving about quality issues in live videos; people understand they are spontaneous and unpolished. In 2012 he founded a creative design agency. Influencer Marketing Going Micro. Real-time Communication.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Stevens & Tate

JANUARY 27, 2023

Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3.

Paid Search Agency 88

Paid Search Agency Companies Advertising Agencies Storytelling 88

Webbiquity

MAY 22, 2018

They help you engage with your audience in a fun and casual way. a free website redesign offer can create a lot of buzz, but you should have a huge audience for it to pay off. Optimizing YouTube clips for SEO can drive a lot of valuable traffic and help you answer common questions from your audience. 1. Run Contests.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216