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How B2B brands approach Twitter

Savanta

It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). The Chameleons.

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You Do Not Own Your Audience

Convince & Convert

The RSS feed is: [link]. To win a copy, just find an audience acquisition method in the wild – some way that businesses are capturing emails, Facebook likes, Twitter followers, etc. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists.

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More Free Marketing Training

The Effective Marketer

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

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Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

And it will help stir some debate about the usefulness of such reports to consumers in general and how relevant the reports are. You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. You can follow any responses to this entry through the RSS 2.0 OK, if you insist, here are some links to benchmarks I found online. United States License.

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Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!

Writing on the Web

According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In Tell your readers that you would like them to share your post on Facebook , Twitter , and LinkedIn. Invite your readers to bookmark your blog or sign up for your RSS feeds as well. In 2006, there were 36 million in existence.).

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Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar. You can follow any responses to this entry through the RSS 2.0