KoMarketing Associates

DECEMBER 14, 2017

News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. Now, marketers can use the people targeting feature to filter out people’s age and gender, their interests, browsing history by URLs, and keyword search history. News feed ads are on the rise in China.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Webbiquity

AUGUST 19, 2016

We all know that your business’s keywords need to be featured in a number of places on your website in order to have a better chance ranking for them. From a website visitor’s perspective, they want to view a site with clear and consistent copy that is user-friendly—not one built using keyword stuffing and other spammy techniques.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

RebelMouse

AUGUST 25, 2022

SEO consultant Aleyda Solis asked Twitter users if they’ve considered their content to be helpful: u201cAre you concerned from Googleu2019s announced Helpful Content Update outcome in your sites?u201d Routinely ask yourself, is your content relevant, informative, and beneficial to readers searching for your designated keywords?

CMS Development 98

CMS Development Content Classified Ads Eye-Tracking 98

Webbiquity

MAY 17, 2016

On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). Use this constantly to make sure that the keywords you are targeting are not losing steam. I can even connect it to my Buffer account. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). However, Google does not block keyword data for paid search advertising (AdWords). Recovering (Not Provided) Keyword Data – via Search Engine Watch.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team.

Social Media 28

Social Media Social Marketing Tips Media 28

KoMarketing Associates

MAY 27, 2014

Also be sure to follow the Matt Cutts Twitter feed, as he’ll often provide clues as to when an update is happening or about to happen: . If we look at the last few big algorithm adjustments, there were some strategy changes necessary: Panda – Panda was initially rolled out in 2011 with updates continuing through last week (Panda 4.0

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

KoMarketing Associates

JUNE 16, 2014

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. Keyword research: Develop a list of core keywords that the content will be geared towards. Seemingly every company today has a blog, Facebook page, Twitter handle, and more.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. A free service for setting up, promoting and hosting Twitter chats. Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes in November 2011 and 4.8 While they were new and trendy, Google+ Pages had several flaws.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. In phase 1, the 2 companies relied on a Question and Answer format to determine the impact of buying stage on the keyword combinations used by IT buyers. Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Hubspot

AUGUST 18, 2011

In this episode of Inbound Now, HubSpot's social media and digital marketing podcast , we share some advanced Twitter search tips to help you wade through the Twitter fire hose to find relevant conversations and filter out useless noise. Four awesome search modifiers for Twitter are: keyword ? keyword suggest -http.

Twitter 28

Twitter Tactics Conversion Keywords 28

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. As of June 2011 Facebook has 750 Million users. It’s the numbers. 1 activity on the web.

Social Media 100

Social Media Blogger Business Media 100

Hubspot

JUNE 17, 2011

SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. Trend Number One: Exact-Match Keyword Domains Going Away. Last year, exact-match.com domains had a.38 This year, they are down to.22 Connect with HubSpot :

SEO 28

SEO Correlation Domain Keywords 28

Sprout Social

JUNE 27, 2016

For instance, in 2011 Entenmann’s Tweeted “Who’s #notguilty about eating all the tasty treats they want?!” — Entenmann's (@Entenmanns) July 5, 2011. Social media is filled with Twitter trolls and others that may try to bait you into conversations that could hurt your brand. Research Hashtags.

Social Media 64

Social Media Media Paid Search Agency Ideal Customer Profiles 64

Marketing Insider Group

AUGUST 3, 2010

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. .&#

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Put together a great marketing plan to add relevant and strategic content to your online presence in 2011.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 7, 2011

They suggest we invest in conversational channels like twitter and blogging and also look at customizing messages for various buyer “personas&# like the ROI-minded, the risk-averse, the innovator and the buyer seeking a long-term relationship. Additionally, the changes in this survey from 2010 to 2011 are profound.

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

The Effective Marketer

JUNE 21, 2009

New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.) Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Free content will get you farther. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

DECEMBER 14, 2010

All despite the fact that I did no keyword research. So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" That post is still one of my most popular.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. It doesn’t matter if you have great keywords if you lack the other elements.

Training 100

Training Planning Marketing Budget Creation Work Management 100

NuSpark Consulting

NOVEMBER 16, 2011

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. Keyword Strategy. In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. The number one priority of B2B marketers?

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Marketing Insider Group

DECEMBER 5, 2013

It then cycles through the process of analyzing keywords (what people search for) and social trends, finding the research, experts, tips and tricks that answer those questions. And then in January 2011, a sharp increase began that shows content marketing is now 5 times more important to brands than ever before. It was flat for years.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Marketing Insider Group

JUNE 18, 2010

When prospects are ready to buy, they will use keyword search to research products and solutions. As an inbound marketing technique, it requires tremendous ability to analyze keywords, test and offer the best content for your prospects at each stage of the buying cycle, and optimize your landing pages continuously.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Consider what is taking the place of the blog: social sites like Facebook and Twitter.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Marketing Insider Group

OCTOBER 14, 2010

You’re sitting at your desk and the email lands in your inbox with a thud: someone important in your company just did a search in a major search engine on a keyword they thought was important and your paid search ad didn’t show up. The Keywords You Use May Not Be The Ones Used By Our Prospects.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. I know how to do SEO and paid search and analyze top keywords. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? I like to write, I like to share.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. I know how to do SEO and paid search and analyze top keywords. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? I like to write, I like to share.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. 2011 All rights reserved. Newsletter problems?

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Hubspot

JANUARY 16, 2020

Despite its huge initial growth , the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. You can also further optimize videos with hashtags and keywords. Remember Vine?

Paid Content 93

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 93

Online Marketing Institute

DECEMBER 23, 2010

Keyword Selection – A visitor to a Buyer Hub may have gotten there through a variety of means, including a keyword search that was not nearly as qualified as you would like it to be. Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

MLT Creative

JANUARY 17, 2011

When we started this journey, we had a mediocre site; now our grade reflects the power of on- and off-page SEO, as well as our increased keyword rankings. 2011 Goal: Reach a grade of 100 by improving our on-page SEO and inbound links. 2011 Goal: Create content programs our prospects can replicate, and results they can duplicate.

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Online Marketing Institute

DECEMBER 23, 2010

I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. for reasonably attractive keyword terms, I am much more used to paying between $2 and $6, with highs around $14. Screen out negative keywords (continuously screen them out!) for B2C retailers and $1.93

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter Tips, Tactics and Techniques.

Twitter 100

Twitter Tactics Tools Tips 100

Adobe Experience Cloud Blog

JULY 17, 2013

The typical example is a Hadoop stack housing petabytes of “unstructured” data: things like Twitter comments, video content, recordings of call center conversations and other information that isn’t organized in a pre-defined fashion. To illustrate the scale of this data firehose, Twitter processes 400 million tweets every day.

Thought Leadership 48

Thought Leadership Banners Forecasting Landing Pages 48

Biznology

DECEMBER 14, 2010

Make sure any pages you have on social and review sites like Facebook, Twitter, Yelp, and LinkedIn show accurate, up-to-date, and, where possible, brand-relevant information. And while your Web site is a cornerstone of your Web presence—and might well need fixing—it's not the whole enchilada. Think about blogging.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Adobe Experience Cloud Blog

MARCH 31, 2011

Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. Leveraging relevant keywords ensures that the content is optimized and your press release can be found when prospects are searching for information.

Press 48

Press B2B Marketing Tips B2B 48