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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business.

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2011 B2B Marketing Outlook, According to Google

The Point

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011.

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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. I just write about whatever marketing challenge hits me in the forehead at that moment. ” Here is my 2011 list of favorite tweets.@ Google B2B Team. SM #marketing. link] #B2B.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Both Google and Bing search engine result pages (SERPs) are becoming more visual. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. For a few years now, Google has shown image thumbnails in mobile search results.

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).