Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. eMarketer estimates that US adults spend about 90% of their mobile usage time with apps versus mobile browsers.

Mobile Marketing 122

Mobile Marketing Work Management Marketing Automation Services Marketing Management 122

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

JUNE 3, 2016

Mobile year-over-year growth peaked between 2010-2011 as did ad spend. According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. Facebook and Google rule all. Google and Facebook are threatening to become nothing less than an internet advertising duopoly.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

The Effective Marketer

MAY 9, 2011

This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media. Does it sound familiar? A new role is starting to take shape. How you decide to work with it will determine whether you succeed or fail.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported. Cisco predicts that by 2017, video will make up a whopping 69 percent of all consumer Internet traffic.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Liveintent

JULY 25, 2018

Amazon, Meeker noted, is the primary way people search online for products, besting that other search giant, Google. Still, that dominance online is but 10% of retail sales overall, according to eMarketer. They’ve been placing those branded Amazon lockers in select cities since 2011. Offline, retail is muuuuch bigger.

Amazon 54

Amazon Emarketing eCommerce Internet Marketing 54

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. Google+ Statistics. Check 'em out!

Statistics 28

Statistics Google Stats Emarketing 28

EMagine B2B Blog

MARCH 12, 2015

SEO: Since 2011, Google has made 83+ major algorithm changes. ( eMarketer ). DYK in the same month that The Guardian completed the switch to its redesigned website, traffic rose 14% month-on-month and almost 35% year-on-year. Monthly page views were also up by over 25% year-on-year. ( e-Consultancy ).

Statistics 40

Statistics Emarketing Paid Search Agency Mobile Marketing 40

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S.

B to B 120

B to B netFactor Media SEM 120

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. The Modern B2B Shopper.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

readwrite

SEPTEMBER 7, 2011

According to reports, Facebook has doubled its revenue in the first half of 2011. this year, according to eMarketer research from June. Google has not historically been big in display ads, but it is also increasing its revenue from that advertising segment, to a predicted 9.3% billion this year, 1.3% That is up from 4.6%

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. That will be a 37% jump in net ad revenue from 2012, which was up 45% from 2011. You know how everyone is always saying Microsoft is tilting at windmills trying to compete with Google in the online ad search business? They''re right.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Webbiquity

FEBRUARY 2, 2011

2011 Trends: Content Marketing Is Critical by eMarketer. Post on Google Buzz. He then lists five questions marketers should ask themselves to determine whether or not their content is truly “magnetic&# and likely to attract targeted buyers. Share this on Bebo. Subscribe to the comments for this post? Share this on Mixx.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Post on Google Buzz. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Hubspot

FEBRUARY 10, 2017

2011: Snapchat, then Picaboo, launches. Spiegel and his co-founder, Bobby Murphy, told Forbes that they met at Stanford University and created Picaboo , the first version of Snapchat, in the spring of 2011. To add to the fanfare, eMarketer predicted that Snap Inc. The History of Snapchat.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Webbiquity

APRIL 3, 2012

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., Fortunately, there is help. Can you see the problem?

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 According to Google's latest independent research , 74% of smartphone users have made a purchase as a result of using a smartphone. What the Google study pointed out is that 89% of them do their search with a degree of urgency. I’m not alone in this admiration.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

OCTOBER 26, 2011

7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. percent during the 2011 months of November and December to $465.6 21) In August 2011, 75% of consumers had started researching their holiday purchases with 89% of those consumers starting their shopping online. Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). eMarketer ). Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

The Effective Marketer

FEBRUARY 3, 2011

So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. .: Check them out, pick a couple and start planning!

Conference 100

Conference Planning Work Management Marketing Management 100

Contently

APRIL 27, 2017

According to eMarketer, the average U.S. adult now spends 105 minutes each day watching digital video, up from just 39 minutes in 2011. How many words are necessary to get google to recognize it!! While Google doesn’t have a minimum word count, there are some rules to keep in mind. I’m not surprised.

ROI 163

ROI Video Marketing Content Landing Pages 163

Webbiquity

DECEMBER 1, 2015

But YouTube, Google+ and LinkedIn drive the most engaged traffic. eMarketer ). eMarketer ). eMarketer ). eMarketer ). More than 11 million young people have abandoned Facebook since 2011. The top eight social networks collectively now drive more than 30% of overall traffic to websites. iMedia Connection ).

Social Media 100

Social Media Stats Media Emarketing 100

Digital B2B Marketing

MARCH 4, 2011

of all US online display dollars, according to eMarketer. As a platform, an ecosystem and a media property, Facebook is now second only to Google in its importance to media and marketing. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. They got this right, love it!

Facebook 100

Facebook Emarketing Digg Stats 100

Convince & Convert

MAY 11, 2011

According to eMarketer , 29% of businesses plan to add social media tactics to their marketing mix in 2011, where only 22% of businesses are investing in SEO. According to eMarketer, last year Facebook grossed $1.86 which begat Google AdWords, which spawned Twitter promoted tweets). billion in advertising revenue.

Twitter 117

Twitter Advertisements Advertising Mobile Advertising 117

Webbiquity

FEBRUARY 7, 2012

Google attracts more than one billion unique visitors per month. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. of the social media traffic referrals in the US from August to September” in 2011) but also that its link have a much longer half-life than those on Facebook or Twitter.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). B2Bs Tap Social to Boost Search by eMarketer. Why Social Media Is Top Priority for Search Marketers by eMarketer. Post on Google Buzz.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Hubspot

MARCH 6, 2012

We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012? Jeff Bullas of JeffBullas.com noted 7 social media surprises from 2011: In July, Google+ launched, a new social network that no one apparently wanted. Linda Bustos on Google+. "I

Social Media 28

Social Media Media Social Networks Planning 28

Webbiquity

JANUARY 17, 2011

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Yes—sort of. There are 1.5 last year (2009).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Google (115). Online blog needs various marketing methods to get converted into big business.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JANUARY 4, 2011

I am using facebook and twitter to get Traffic but still 60% traffic comes from Google. Use of Google Search Operators are Case Sensitive Reply Home of cats says: October 4, 2010 at 12:19 am Thanks for sharing, I just forget about the power of facebook! Awesome post. Pankaj Gupta recently posted. But thank you!

Paid Content 40

Paid Content Blogger Twitter Traffic 40

B2B Marketing Zone Posts

JANUARY 4, 2011

10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two - Great B2B Marketing , December 28, 2010. How to Kill Your Business with One Email - eMarketing Strategist , November 8, 2010. Google (1069). . - OnPath , November 19, 2010. 3 Cool Lead Conversion Testing Tools - Client Bridge , October 19, 2010. Buzz (589).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

AUGUST 5, 2013

What percentage of queries on Google each day are new to the world (i.e., Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. ” And just 12% admit to having their purchases influenced by Facebook “Likes” or Google “+1s” ( Relevanza ). eMarketer ).

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

MARCH 11, 2013

Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. SEO, Social and Content Marketing in Top Demand by eMarketer.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Marketing Insider Group

JULY 21, 2015

In 15 minutes of every day, there are more Google searches than there were people on the web back in 1994. Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. eMarketer ). eMarketer ). The amount of content on the internet has grown by leaps and bounds.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

AUGUST 18, 2012

eMarketer ). Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” Google and Google+. Google’s search engine is used by 85% of global Internet users every month. User Experience.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

FEBRUARY 14, 2011

Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. Post on Google Buzz. Was he prescient or just playing it safe? You decide. from MySpace to Facebook). .&#

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100