ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. eMarketer ). V3 Integrated Marketing ).

Paid Content 100

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Webbiquity

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

MAY 11, 2011

According to eMarketer , 29% of businesses plan to add social media tactics to their marketing mix in 2011, where only 22% of businesses are investing in SEO. According to eMarketer, last year Facebook grossed $1.86 which begat Google AdWords, which spawned Twitter promoted tweets). Consider how often Yahoo!

Twitter 117

Twitter Advertisements Advertising Mobile Advertising 117

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). B2Bs Tap Social to Boost Search by eMarketer. Why Social Media Is Top Priority for Search Marketers by eMarketer. Post on Google Buzz.

Paid Content 100

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Webbiquity

FEBRUARY 7, 2012

Google attracts more than one billion unique visitors per month. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. of the social media traffic referrals in the US from August to September” in 2011) but also that its link have a much longer half-life than those on Facebook or Twitter.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 18, 2012

eMarketer ). 70% of marketers plan to increase the number of different social platforms they use in 2012. Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” Google and Google+. Mindjumpers ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100