Webbiquity

JANUARY 7, 2011

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. It’s a customer phenomenon. So what’s next? Social efforts will permeate the enterprise.

Social Media 100

Social Media Trends Social Marketing Media 100

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. It is a customer phenomenon. This will demonstrate itself as social moves into product development, operations, customer service and even sales. Hard’ ROI will remain elusive.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. For marketers, this development means that they’ll need to invest more time and money in understanding potential customers and their needs. Personalize mobile messaging.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Webbiquity

NOVEMBER 6, 2018

For most of corporate history, most companies haven’t really wanted to hear from their customers. Some consumer products companies would send out generous free product vouchers to anyone whose letter (positive or negative) reached them, just because it was so unusual. ” Customer experience is really important. .”

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Hunters will go after new business while farmers will cultivate the customer base. Hunters will go after new business while farmers will cultivate the customer base. Many are toys but some are real tools that increase productivity and yield.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. Increasing the ability of sales to customize on the fly and have modular approaches to demonstrate expertise as well as map to buyer initiatives and buyer goals.

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Adobe Experience Cloud Blog

JUNE 1, 2018

Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend them. The worst part is that they could have learned from a similar advertising misstep in 2011. They inform campaign strategies, future product development, competitive intelligence and so much more.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Customer Experience Matrix

FEBRUARY 5, 2012

You need to examine the report itself to see answers for individual products. I group vendors into three categories depending on their primary customers. As you might expect, products for larger companies have more features available. (In Let’s start with the basics.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The top response was product line (25.1%), followed by customer segment (19.6%), solution (16.4%), campaign or theme (16.0%), industry (15.8%), job role (5.8%) and other (1.3%). They will spend 19.0%

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. But it gets even better…).

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Tony Zambito

DECEMBER 19, 2010

.  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    Thanks to Lou Dubois from the Customer Collective for his editorial and moderation guidance and for the gracious subtle hints by Stephanie Tilton of Tenton Marketing.  write a comment…….write

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. For many, it’s been a slow march to get customer loyalty to where it’s at now. Source: ZoomInfo.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. This digital transformation means customers have different relationships with brands. The world is chaotic.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Martech

MAY 3, 2022

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. “The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write.

Marketing Management 112

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 112

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! The martech pipeline for new product announcements has slowed to 65 in Q3, down from 128 in Q2 and 121 in Q1. Budgets are under attack, with head count and technology investments being slashed.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

Hubspot

JUNE 14, 2018

Human-centered design means creating products to solve your consumer’s struggles and help them live better, easier lives. Take HelloFresh, which was founded in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson. If done correctly, you’ll gain a much more reliable and loyal customer-base. Phase Two: Ideation.

Design 94

Design Examples Product Customer Surveys 94

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Your customers and sales prospects do want content, but will only take the time to read it if helps them in some way, whether they learn something new or gain a new perspective on an already established topic.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Watch the webinar to find out how John’s efforts are providing customers and prospects the precise information they need to make a smart purchasing decision, and dealers a much more detailed, useful picture of who they’re selling to.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. And who’s on the ground, interacting with customers? Knowing Your Customers. However, things are changing. CMOs and their teams.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. However, this ignores the majority of potential customers. Only 5% of our market , is ready, willing and able to consider buying our product.

Efficiency 101

Efficiency Marketing Automation Services Lead Ranking Brand Identity 101

Martech

NOVEMBER 18, 2021

Customer engagement platform Braze saw its share price leap nearly 40% on Wednesday as its IPO raised some $520 million. Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. It orchestrates engagement between brands and customers across multiple channels.

Paid Search Agency 114

Paid Search Agency Companies Case Study Case Studies 114

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Zoominfo

JULY 3, 2020

In other words, firmographic data gives businesses information about what organizations, rather than individuals, would benefit most from their product/service. Will they need your product on a larger scale, or are they too small to benefit from it? Are there any holes in their tech stack that your product could fill?

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

ClearVoice

MARCH 1, 2021

Customer reviews. But if you own or assist in running a business, you’re probably already well aware of the fact that online customer reviews matter, whether you’re a local business or not. A comprehensive guide to customer reviews and testimonials. Do customer reviews affect SEO? Am I right?

Work Management 98

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 98

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Make no mistake, a solid product matters. Episode Summary.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Martech

AUGUST 29, 2023

Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team. Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. Krista is also an in-demand speaker.

Marketing Analytics Tools 111

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 111

Webbiquity

MAY 5, 2020

The Product. Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. Modus is a spin-off from a digital media production company servicing the medical device industry. The Inspiration.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. A well-designed technology stack increases your productivity, efficiency, reporting capabilities, and most importantly, revenue. Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. Customer experience will become a key discipline in B2B. More growth in marketing technology—and more consolidation. This is nuts — and ripe for consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Vision Edge Marketing

JANUARY 27, 2014

All of us are customers, and as such, we all have buying experiences (good and bad) that shape our opinion of the company from which we are buying. This idea reflects the notions that how customers experience the process of acquiring and using a product/service and the exchanges along the way matters. Why is this?

Word of Mouth 100

Word of Mouth Customer Satisfaction Loyalty Marketing Management 100

Webbiquity

MARCH 26, 2019

The Product. Year founded: 2010, with the specific Tech Dump brand founded in 2011. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? Here is Amanda’s remarkable story. The Company. Current size: 60 employees.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Adobe Experience Cloud Blog

AUGUST 30, 2011

During this session Salesforce announced the Social Enterprise License Agreement , which includes every product for every employee, unlimited usage of Salesforce products, and predictable costs. Customer Loyalty. Disclosure: Marketo is a Salesforce partner and sponsor of the 2011 Dreamforce conference. Communities.

Advertising Agencies 48

Advertising Agencies Enterprise Management Marketo Marketing Management 48

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Start with a compelling subject line.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98