Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. What is that methodology?

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

JANUARY 27, 2011

In this whirlwind, it is easy to miss some interesting marketing news that could affect future strategies. So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. 10 Marketing Stories to Know This Week. Connect with HubSpot :

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28

Hubspot

JUNE 6, 2011

We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? The phrase ‘blogging’ is just semantics," says David Meerman Scott. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today!

Blogger 28

Blogger PR Inbound Marketing Hubspot 28

Hubspot

JULY 15, 2011

The complexity of the B2B buying process, compared to that for B2C, often demands more of marketers. Marketers have an endless array of digital channels and choices for uncovering prospects, and MarketingProfs and Junta42 found 63% of B2B marketers in North America turn to content marketing as a key lead generation source.

B2B Marketing 28

B2B Marketing B2B Paid Search Agency Sales Cycle 28

Hubspot

DECEMBER 13, 2010

Finding the time to blog is a frequent challenge for many marketers. In this episode of the Weekly Marketing Cast , David Meerman Scott advises businesses how to avoid a common time management trap by developing a routine. Develop a Blogging Routine. In many ways blogging reminds David of exercising.

Work Management 28

Work Management Curation Hubspot Paid Search Agency 28

Hubspot

JANUARY 13, 2011

Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. Why is this important to your business? How can a CRM help your business? What is SEO?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

JANUARY 24, 2011

In this episode of the Weekly Marketing Cast , David discusses how marketers can deal with negative comments. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today! Connect with HubSpot : Understand the Criticism.

Blogger 28

Blogger Hubspot Business Blogging Trust Marketing 28

Hubspot

DECEMBER 2, 2010

According to HubSpot research companies that have a business blog attract 55% more website visitors than non-blogging companies. HubSpot has partnered with Jeff Ente of Who’s Blogging What to create a a new 24 page ebook that provides business blogging expertise from some of the best bloggers on the web.

Peer-to-peer 28

Peer-to-peer Advertising Agencies Blogger Thought Leadership 28

Hubspot

MARCH 22, 2012

Postal Service campaign that has made some of us here at HubSpot a little queasy. Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S.

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. ” The Entrepreneur’s Advisor | Why and How to do a Blog Right by The Entrepreneur’s Advisor. are easy to find.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Hubspot

APRIL 6, 2012

How many ebooks does your marketing team have in its content arsenal? According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. So today, let's focus on design.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

FEBRUARY 3, 2011

Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. Blogging tips Chris has picked up over your 11+ years of blogging. Connect with HubSpot :

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. With some inbound wisdom of course!

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

JANUARY 4, 2011

The fundamental principle behind inbound marketing success is that you need to create valuable content in order to generate leads. This is how HubSpot accumulates over 27K leads a month—by leveraging the skills of employees in different departments, from consulting and sales to marketing and support.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

Hubspot

NOVEMBER 17, 2011

Most marketers these days recognize that inbound marketing is a critical component of lead generation. These results are consistent with HubSpot's 2011 State of Inbound Marketing report, which found that inbound marketing is far more cost effective than traditional, outbound methods. Business Blogging.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Hubspot

AUGUST 5, 2011

Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. Amazon is constantly exemplified for its web and marketing prowess. The best way to create tons of website pages is by blogging.

Amazon 28

Amazon Marketing & Strategy Marketing Strategy Lead Scoring 28

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Creating remarkable content is crucial for any Inbound Marketing strategy, but there is no formula for success.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

MARCH 21, 2011

More evidence is the progress that the team at PrimePay , a national provider of payroll, tax and HR services, has made over the last year using HubSpot to blog consistently. Promote the Blog with Small but Consistent Messages. In the early days of the PrimePay blog it didn’t make sense to do large scale promotion.

Promotion 28

Promotion Blogger Hubspot Tactics 28

Hubspot

FEBRUARY 16, 2011

Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. So I decided to really draw the parallel between online dating and inbound marketing. In marketing , companies should not use Flash because it makes it difficult for search engines to crawl.

Co-Registration 28

Co-Registration Advertising Agencies Thought Leadership Case Studies 28

Hubspot

JANUARY 2, 2012

On last week's episode of The Marketing Update , the marketing tip of the week was special. It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. What 2011 Indicated. I suppose marketing is one place where you don't want any junk in the trunk.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. Similar to the above, most marketers aren't bold enough to post a blog article titled "5 Reasons Our Competitor Sucks."

Focus Group 28

Focus Group Content Marketing Planning Content 28

Hubspot

APRIL 22, 2011

While all of the above statistics are impressive, the last one should send a clear signal to marketers. This also illustrates the importance for business to add social plugins such as the Like Button to make their website and blog more social. Marketing Takeaway. Marketing Takeaway. Connect with HubSpot :

Facebook 28

Facebook Stats Statistics Conference 28

Hubspot

FEBRUARY 15, 2011

He argues that in business and personal interactions, your goal is not merely to get what you want, but to bring about a voluntary, enduring and delightful change in others. In other words, it's the purest form of sales and marketing. Don't use any industry-jargon and cite any marketing studies. Connect with HubSpot :

Buzz 28

Buzz Blogger Hubspot Case Studies 28

Hubspot

JUNE 10, 2011

Steve argues that being in a social platform like Tumblr is more important than having old blog posts, but this is definitely not a best practice for businesses. Old content, or " evergreen content " as we like to call it at HubSpot, can be a valuable lead generation tool. Free Download: Better Business Blogging in 2011.

Lead Scoring 28

Lead Scoring Lead Ranking Blogger Hubspot 28

Hubspot

APRIL 18, 2011

This is a guest blog post written by Brian Tarcy, a journalist, who has authored or co-authored more than a dozen books with business leaders, professional athletes, and medical professionals. He has two blogs: www.freecheezeburgerz.com and www.whatzgonnahappen.com. For marketers, this is more than an existential question.

Storytelling 28

Storytelling Tips Business Blogger 28

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

JUNE 8, 2011

North Short Pediatric Therapy (NSPT) is a very traditional business with a big goal of helping 10,000+ kids through different types of physical, occupational and even mental therapy. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today! Connect with HubSpot :

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

Hubspot

FEBRUARY 17, 2011

In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. Why understanding and finding your industries influencers is key to your blogging success. How social media is not just a one off campaign but a constant in your marketing mix.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

FEBRUARY 1, 2011

For your see, not only is the kidnapping of their eggs easy to identify with and remarkably human, but there is no better blueprint for online marketing success than the methods of the Angry Birds. There should be a inbound launch (pun intended) plan in place for all your web marketing initiatives. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

JANUARY 10, 2011

But leaving blog comments that are nothing more than a link or multiple links back to your website is the online equivalent of that behavior. It is also the fastest way to get your comment deleted and to have future comments marketed as spam. How often do you comment on blog posts? Connect with HubSpot :

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

AUGUST 11, 2011

Reference a recent blog post the blogger has written, and find a question they might have asked on Twitter, and try and answer it. As marketing and the internet evolve, so shall the show! Free Ebook: Better Business Blogging in 2011. Companies that blog attract 55% more website visitors than non-blogging companies.

Blogger 28

Blogger Lead Scoring Lead Ranking Keywords 28

Hubspot

SEPTEMBER 10, 2014

You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. I sometimes find myself sending certain posts to a whole list of my marketing friends. When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Blogging'

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Is blogging coming back or trailing off? Marketing Pilgrim ). Social media and blogs reach 80% of all U.S. V3 Integrated Marketing ). eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Industrial Marketing Today

JUNE 4, 2011

If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Source: HubSpot). Does your company use a blog?

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

AUGUST 18, 2011

Just a few years ago, marketers spent much of their of time, money, and manpower on traditional (outbound) marketing. Outbound marketing includes advertising, direct mail, renting lists, and other tactics to interrupt people. But there’s a lot to inbound marketing that needs to be understood.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Paid Search Agency 28