markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Vidyard

MARCH 7, 2017

She joined LinkedIn in 2010 as its first VP of corporate communications. As a top global communications executive, Shannon has been recognized on PRWeek’s Power List, The Holmes Report’s Influence 100 and Business Insider’s THE PR 50: The Best Communications Pros In Technology for her roles in communications and marketing.

CMO 65

CMO Linkedin Enterprise Management Press 65

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

Brightedge

MAY 16, 2021

Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The book is a good introduction to the role of social media marketing and PR.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Vidyard

MARCH 7, 2017

She joined LinkedIn in 2010 as its first VP of corporate communications. As a top global communications executive, Shannon has been recognized on PRWeek’s Power List, The Holmes Report’s Influence 100 and Business Insider’s THE PR 50: The Best Communications Pros In Technology for her roles in communications and marketing.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

She joined LinkedIn in 2010 as its first VP of corporate communications. As a top global communications executive, Shannon has been recognized on PRWeek’s Power List, The Holmes Report’s Influence 100 and Business Insider’s THE PR 50: The Best Communications Pros In Technology for her roles in communications and marketing.

CMO 50

CMO Linkedin Enterprise Management Press 50

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JULY 21, 2010

Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? Protecting Yourself From Social Media Lawsuits – [link] from @bgindra over on @jaybaer's place [link] FreelanceCamp 2010 Protecting Yourself From Social Media Lawsuits [link] [link] Stuart Feigley RT @ShannonPaul: IMPORTANT!

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Chris Koch

JANUARY 15, 2010

He wasn’t a marketer, but he had been sent by a marketer, who hadn’t bothered to accompany him or even send an agency PR person for translation and kind supplication. He swung his expanded briefcase up onto the table, pulled out a media kit bulging with press releases about speeds and feeds and plunked it down on the table in front of me.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

markempa

JUNE 13, 2006

You can read the press release or listen to my podcast about it. " Read the book announcement press release Listen to the book release podcast (7:43 min 7.12 Brian Carrolls book, Lead Generation for the Complex Sale is hot off the press as of today and provides some great insights to this difficult task. I had the pr.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Marketing Insider Group

JANUARY 27, 2014

All the way back in January, 2010, Brand Consultant Simon Mainwaring penned “The death of corporate websites ” blog. He continued: The corporate website is dead and “press release PR” is on its way out. Then resurrect it as a platform for true community engagement that functions as a hub for interaction.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. At present we're seeing people dabble without a strong PR / Communications strategy behind them. Good luck converting the masses !

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

markempa

MAY 13, 2007

So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 We all want our ROI, and we want it now! So whos to blame?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Convince & Convert

APRIL 15, 2010

link] [link] Six Cent Press Inc RT @EricBuchegger: Good insights on content marketin. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. Understand trigger event implications and what to do once they happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Marketing, author of PR 2.0: Deb is a journalist-turned-PR pro. Entertainment Network.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

markempa

MAY 18, 2007

Share details about upcoming, events, articles, and press coverage. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Integrate sales and marketing activity by using the same database or CRM system. Define and map out the responsibilities shared by both sales and marketing.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Hubspot

MAY 3, 2013

s Intel Free Press news site. “We Some sites will simply pick up an Intel Free Press story and run the whole thing verbatim. Some sites will simply pick up an Intel Free Press story and run the whole thing verbatim. Others will link to an Intel Free Press story. A news blog can’t run press releases. “I

Press 28

Press Business Work Management Cross-Selling 28

markempa

JUNE 7, 2005

« RSS Your Press Room for better search engine visibility | Main | Process Mapping is an essential step to measuring Lead generation ROI » Closing the loop to improve lead generation performance Whats the power of closing-the-loop? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MAY 26, 2005

« How to leverage word of mouth for more leads | Main | RSS Your Press Room for better search engine visibility » B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards Thank you for nominating the B2B Lead Generation Blog for MarketingSherpas 2005 Readers Choice Award !

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Online Marketing Institute

JUNE 26, 2009

Committees and Councils Media Advisory Council Media Promotions Committee PR/Corporate Communications  American Business Media | About | Privacy Policy | Jobs | Contact Powered By Association Catalyst Association Management Software. To subscribe to Business Media Matters, just send your name, title and e-mail address to info@abmmail.com.

Research 40

Research Marketing Management Media Planning 40

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). Web Presence Optimization: The Present.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Biznology

OCTOBER 8, 2013

You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. Get people to chime in their support and try to get some attention. Maybe even circulate a petition. Grass roots started to seem so 20th century.

Social Media 80

Social Media Astroturfing Practices Media 80

Online Marketing Institute

JANUARY 4, 2011

Jeremy 2010 December 2 at 6:32 am Hey Jeff, I saw your post on Twitter about this article. Reply Emmelyn Wang 2010 December 2 at 7:47 am Fantastic post. Reply Carolyn Hyams 2010 December 2 at 8:26 am Exactly the tips I was looking for. Reply Debbie Hemley 2010 December 2 at 11:52 am Nice list! Nice points and thanks!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Your digital folks and your traditional PR practitioners need daily inspiration…and you can’t fulfill all of those needs and run a business. If your PR firm isn’t ready for you to evolve, gently, politely ignore them.

Social Media 138

Social Media Media PR Webinar Metrics 138

Online Marketing Institute

MAY 18, 2010

Optimizing news related content such as press releases and images can attract journalists to use the company in a story. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. We hope to see you there!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

OCTOBER 12, 2012

Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Pepsi hired a journalist with full press credentials to the event. It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Bonus: free WiFi in his cab!

Examples 28

Examples Work Management Advertising Agencies Marketing Management 28

Hubspot

AUGUST 24, 2012

The campaign certainly generated a lot of press, and while we can't be sure, we imagine it must have generated some site traffic , too. In what was initially described as a prank carried out by Studio Total, a Swedish PR agency, pilots in teddy bear masks airdropped parachute-clad teddy bears into Belarus. 8) Pandas Invade Paris.

Campaigns 28

Campaigns Advertising Agencies Paid Search Agency Ad Exchange 28

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 28, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! Marketing/Comm/PR. Press Conference. . --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. MediaNext 2012. E-Media Summit -->. 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->.

B to B 40

B to B Paid Content Social Media CMS Development 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40