Martech

JULY 7, 2022

Last year, Optimizely described these evolving orchestration duties as a “transformative shift and approach towards how marketing synchronizes their teams, content, channels, workflows, and data!”. The orchestration responsibility multiplies when agency execution teams are delivering on individual tactics and media buys.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Advertising Agencies 86

Hubspot

AUGUST 16, 2011

ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. While this source of traffic is great because it's high quality and free, there are other channels that ecommerce websites should take advantage of for effective multi-channel ecommerce. Different Ecommerce Channels.

Multi-Channel 28

Multi-Channel eCommerce Advertising Channels Effectiveness 28

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Customer Experience Matrix

MAY 21, 2012

Conversen is somewhat similar to Entiera in offering sophisticated multi-step campaigns, although its main differentiator is multi-channel dynamic content that makes it relatively easy to deliver different messages to different segments across multiple channels.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Advertising Agencies Marketing Automation 120

Televerde

JULY 20, 2021

It needs to be offered through the channels that best serve their unique audiences. Omnichannel customer support differs from traditional multichannel customer support in that it doesn’t just offer multiple customer support channels, it integrates them into a seamless, personalized experience. The answer? Omnichannel customer service.

Allocation 72

Allocation Multi-Channel SMS Knowledge Base 72

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 9-14, DMA : 2010 San Francisco, CA: The only Global ROI Marketing Event, focusing on direct and digital marketing integration across all channels.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Launch Marketing

SEPTEMBER 19, 2018

In UGC campaigns, brands will run contests or request for new product ideas through their website, email marketing and social media channels asking consumers to participate by submitting original, brand-related content, with the hope of being featured by the company and/or winning a prize.

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. Find her at jennifermaggiore.com I love reading to my 3 year old son.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

SEPTEMBER 14, 2010

However, for marketers, a social media address is insufficient to manage that channel. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. Is it good enough to just say “here is our product, go buy it?&# through a new channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. In 2010, Fast Company named Majora one of the 100 most creative people in business. Stella is a Product Marketing Lead for Trello , and was previously VP of Marketing at Trello. Majora Carter @majoracarter.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Anything Goes Marketing

SEPTEMBER 13, 2009

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Multi-channel Metrics. Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Valasys

AUGUST 30, 2019

Escaping the limelight & focus of the marketing world, quickly grew the Gen Z – the generation born between 1996 & 2010. According to a report by the Contently, 60% of the Gen Z prefer a cool product over a cool experience, while the millennials prefer it the other way round. Also, Gen Z is different from its predecessors.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

ClickDimensions

NOVEMBER 1, 2018

Certifications Earned: ClickDimensions Partner Onboarding, Product Consulting and Support. She is known as a multi-disciplined, versatile, business-minded and tech-savvy marketing leader and management consultant with a passion for making a positive difference for the organizations and communities she serves.

Advertising Agencies 40

Advertising Agencies Work Management Marketing Management Marketing Automation Services 40

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

AUGUST 5, 2011

A 2011 report released by Experian on digital marketing trends highlights the gap between the multi-channel data that most companies have and the insights they need to improve their marketing. “Even though most companies are doing multichannel marketing, very few are truly integrating their cross-channel initiatives.

Advertising Channels 28

Advertising Channels Multi-Channel Forrester Marketing & Strategy 28

Buffer

JULY 22, 2020

An important philosophy of our journey has been having the freedom to build our product and workplace the way we'd like to. After a great decade with many accomplishments and interesting challenges, we’re looking for an experienced and driven product executive to partner with me as CEO to shape the future of Buffer.

Product 94

Product Enterprise Management Work Management Marketing Management 94

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Scott Mersy , VP Marketing and Products, Genius.com. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

NOVEMBER 28, 2012

Design & Production. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 32 percent use social media as an outbound marketing channel for demand generation. 22 percent use social media for a better understanding of market perceptions of their own brands and or products. All You Brings Social Commentary Into Print Product.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. Clients expect you to have expertise in the software products they've chosen. Every year I'd ask them, "How much revenue is from recurring contracts now?" Every year, their percentage would go up.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 72

Hubspot

DECEMBER 9, 2010

Maybe they were investigating a particular product line or read a blog post addressing a particular challenge. Email and phone are effective means for following up with leads, but in today's multi-communication-channel world, enable your team to connect with their leads in more informal and personal ways such as social media.

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Sprout Social

NOVEMBER 26, 2019

Founded in 2010, Everlane has been mission-aware from the start. Offline connection: Like other popular DTC e-comm brands (Warby Parker, Bonobos, Allbirds) that have entered the brick and mortar retail space, Everlane sought a more tactile experience that created connection between its digital store and its physical products.

Transparency 13

Transparency Multi-Channel SMS Paid Search Agency 13

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). SEO was (and is) about being found at the top of search results.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Online Marketing Institute

JULY 31, 2012

Design & Production. 2010 Eddie and Ozzie Awards Call for Entries OPEN! The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Production/Printing/Manufacturing. Multi-Platform/Focus Company. Production Software.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Product overview. Product overview. Product overview.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. Product overview.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Bannerflow

JUNE 3, 2021

In 2010, the eruption of the Icelandic volcano Eyjafjallajökul closed the skies across Europe and led to many misconceptions about travel to the awe-inspiring country. Yet another multi award-winner, this integrated social and digital campaign was billed as the ‘world’s longest layover.’ Inspired by Iceland. Why you ask?

Campaigns 103

Campaigns Best Practices Paid Search Agency Work Management 103

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Best of B2B Marketing.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. How can you “train&# your CEO to use social media productively? Use your community to help you promote your products…Customer advocacy drives sales.&#.

Social Media 100

Social Media Paid Content Tactics Tips 100

Customer Experience Matrix

NOVEMBER 20, 2012

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. Offers are linked to products, which have customer-level eligibility criteria. billion since 2000.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

MAY 27, 2014

Here are some quick sketches of products you may want to explore in more detail. • 4-Tell offers low-cost, easily-installed product recommendations for online retailers. The company was founded in 2010 and has more than 70 customers. I’ve seen more interesting systems recently than I have time to review in depth.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Convince & Convert

APRIL 8, 2010

Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. I have not bought an iPad but, from what I have read, the consumption vs. production of content distinction is valid.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. Even around products, amazon reviews, movie reviews, the comments on woot.com. Consumers are discussing products and media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. The multi-email address approach is actually very old school. Email is a vampire. Skeptical of the analogy?

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. As consumers of products/services and also marketing content we are also interested in something else — D.I.S.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137