The Effective Marketer

JUNE 13, 2009

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Very pleasant data on MLM Leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Customer Experience Matrix

APRIL 20, 2010

By far the leader was “outbound prospecting”, which is a bit frightening given the high cost of such leads. Altogether, the results reinforce the conventional wisdom that marketers need to work closely with sales departments to ensure they are delivering qualified leads and that sales people recognize this.

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Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Webbiquity

MARCH 9, 2010

TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users.

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Facebook B2B Marketing Effectiveness B2B 100

MLT Creative

SEPTEMBER 20, 2011

With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. 5 million leads. And HubSpot’s banner year: Doubled customers to over 5,000. 600 million visits. A personalization engine.

Top of Funnel 40

Top of Funnel Advertising Agencies Jigsaw Funnel Advertising 40

MLT Creative

JANUARY 17, 2011

In 2010, the staff of MLT Creative completely immersed ourselves in inbound marketing, embodying what we came to call “the inbound state of mind.” Website Grade: Using our HubSpot Website Grader report, we’ve been able to sustain a grade of 99 for most of 2010. The B2B marketing industry is no different.

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Hubspot

FEBRUARY 4, 2011

This is the topic Karen Rubin , HubSpot’s Product Manager and HubSpot TV Co-Host , tackled in her presentation at MarketingSherpa’s recent Email Marketing Summit. Focus on Lead Nurturing Instead. Instead of purchasing lists, consider focusing more on lead nurturing campaigns.

Email Marketing 28

Email Marketing CAN-SPAM Lead Nurturing Opt-in 28

Hubspot

SEPTEMBER 20, 2010

Send Holiday marketing emails and use lead nurturing. Increase your holiday revenue by nurturing your visitors that haven’t committed to a purchase and rewarding your existing customers with exclusive offers. Remembering to segment your lead nurturing campaigns is an important step. Connect with HubSpot :

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Hubspot

DECEMBER 9, 2010

At HubSpot, we're lucky that the marketing team has a great relationship with the sales team. Part of the reason for that is that we give them leads with all sorts of lead intelligence to help them connect with and close more deals. 6 Key Pieces of Lead Intelligence to Make Your Sales Team Jump for Joy. Pages Viewed.

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Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Mike Volpe , VP of Inbound Marketing, Hubspot. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. In 2010 you’ll start to hear about marketing methods. predictions. Steve Woods , CTO, Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

FEBRUARY 2, 2010

January 1, 2010 to January 31, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. In this post I want to focus on the trends in Marketing Automation for 2010.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Hubspot

AUGUST 31, 2010

Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers. We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Advertising Agencies Marketing & Strategy Hubspot 28

Hubspot

JULY 22, 2010

Beth Dunn is a member of the Inbound Marketing Consultant team at HubSpot. Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Connect with HubSpot : Image by qthomasbower.

Creativity 28

Creativity Copyright Blogger Hubspot 28

Hubspot

MARCH 2, 2012

All the examples that we discuss here have been conducted by members of the HubSpot marketing team, and each test can teach you a lesson about A/B testing. The test was conducted using HubSpot’s landing page tools. The image actually illustrates what HubSpot’s homepage used to look like in 2010!

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Landing Pages CTR Click Rate Hubspot 28

Hubspot

JULY 29, 2010

Leads should be confronted with an inescapable case for them to leave their carefully guarded personal information on the form. Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Connect with HubSpot :

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Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

JULY 8, 2010

Grader is the new iPhone app from HubSpot. Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Connect with HubSpot : Price: Free Get Twitterrific. Share them in the comments. Photo Credit: Jorge Quinteros.

Marketing Analytics Tools 28

Marketing Analytics Tools Paid Search Agency Domain Mobile Marketing 28

Hubspot

OCTOBER 19, 2010

Use HubSpot’s Link Grader. Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Connect with HubSpot : Use your blog to develop unique and insightful content that others will want to link to.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

JULY 15, 2010

Disclosure: MediPurpose is a HubSpot customer that was recently featured as a case study. Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Connect with HubSpot :

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

JULY 7, 2010

Is 2010 the year to start clamping down on the distribution and availability of your content? According to the LA Times , first quarter of 2010 data show that “U.S. Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot : Is it really good for business to force DVD renters to watch movie trailers?

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Content Distribution Opt-out Opt-in 28

Hubspot

AUGUST 11, 2010

"The Grateful Dead—they made me care; and that is what you have to do with your company,” said basketball legend Bill Walton at yesterday’s HubSpot webinar, How to Market Your Business Like the Most Iconic Band in History. ” Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot :

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Paid Search Agency Webinar Metrics Hubspot Marketing & Strategy 28

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. View more presentations from HubSpot Internet Marketing. Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more!

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

JULY 13, 2010

Instead focus a sending compelling articles to relevant groups of your e-mail list and provide clear opportunities for them to convert into leads and customers. Live Webinar: Online Marketing & Lead Nurturing with Social CRM. Date and time: Wednesday, July 14, 2010 at 4:00pm ET Reserve your spot now !

Email Marketing 28

Email Marketing CAN-SPAM Lead Nurturing Lead Scoring 28

Hubspot

AUGUST 3, 2011

According to a 2010 Marketing Experiments study, over half (56.2%) of all shopping carts are abandoned before the customer completes the checkout process. Connect with HubSpot : Of all the buyer behaviors that can indicate a consumer’s position in the buying cycle , few are as obvious or compelling as an abandoned cart.

eCommerce 28

eCommerce Practices Best Practices Buying Cycle 28

Hubspot

JULY 7, 2010

Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Connect with HubSpot : Learn how to create an online marketing strategy for your business.

Inbound Marketing 28

Inbound Marketing Trade Show Telemarketing Cold Calling 28

Hubspot

OCTOBER 20, 2010

Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Connect with HubSpot : Do prospects "unfriend" companies because of the marketing tactics employed?

Facebook 28

Facebook Studies Top of Funnel Paid Search Agency 28

Hubspot

AUGUST 4, 2010

Beth Dunn is a member of the Inbound Marketing Consultant team at HubSpot. Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Connect with HubSpot : Image by theilr.

Online Marketing 28

Online Marketing Open Rate Lead Ranking Lead Scoring 28

Hubspot

DECEMBER 9, 2011

To do so, we used Marketing Grader , HubSpot's new free tool that evaluates businesses' full scope of marketing activities spanning from website quality and mobile readiness to middle of the funnel activities like lead nurturing efforts. Connect with HubSpot : Now, let's see how these two holiday shopping giants fared.

Top of Funnel 28

Top of Funnel Digital Marketing Funnels Inbound Marketing Mobile Marketing 28

Hubspot

OCTOBER 13, 2010

Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Connect with HubSpot : Do you agree with these 4 reasons above? Photo credit: Mashable. Learn how to create an online marketing strategy for your business.

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Social Media Media Buzz Social Networks 28

Hubspot

AUGUST 2, 2010

Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. Recently, I took a cab across the Charles River from HubSpot toward downtown Boston to meet up with a few friends.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

JULY 26, 2010

Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Connect with HubSpot : Learn how to create an online marketing strategy for your business.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Banner Ads Webinar Metrics 28

Hubspot

NOVEMBER 18, 2011

This is a more than 50% increase over 2010, which had also doubled in revenue from the year before. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

Hubspot

NOVEMBER 15, 2010

Lead Nurturing Themes Across Emails Will get More Notice - With inboxes organized by message senders, the theme across multiple messages becomes more important. Free Download: 2010 Facebook Marketing Guide. Connect with HubSpot : What are your thoughts on the new Facebook messaging system?

Email Marketing 28

Email Marketing Planning Paid Search Agency Work Management 28

Hubspot

AUGUST 3, 2010

Why should an ecommerce site consider distributing free resources or sending periodic updates for lead engagement if its sales cycle is so short? We at HubSpot preach the opposite belief. Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot : Source: Halixo.

eCommerce 28

eCommerce Inbound Marketing Lead Ranking Marketing & Strategy 28

Hubspot

JULY 12, 2010

Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Connect with HubSpot : Marketing Takeaway: View technology as an opportunity, not a hindrance, to become a better marketer. Photo by Wayne Silver.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Work Management Blogger 28

Hubspot

JULY 21, 2010

Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Connect with HubSpot : Learn how to create an online marketing strategy for your business.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Hubspot

JULY 23, 2010

View more documents from HubSpot Internet Marketing. Rebecca Churt is a member of the Inbound Marketing Consultant team at HubSpot. Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more!

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JULY 8, 2010

Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Connect with HubSpot : This post was written by Dave Balter , founder and CEO of BzzAgent , and author of two books on word of mouth marketing.

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Word of Mouth Social Media Generation Media 28

Hubspot

JULY 19, 2010

Free Download: 2010 Online Marketing Blueprint. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Connect with HubSpot : Like anchor text, it helps you in both on-page keyword targeting and image search rankings. Photo credit: MelissaGray.

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Keywords Marketing Websites Lead Ranking Lead Scoring 28