Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? Web Strategy in 2010 by baekdal.com. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. 5 Social Media Myths by Digital Tonto.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Their magic?

Social Media 115

Social Media SEO Marketing Websites PR 115

DivvyHQ

FEBRUARY 21, 2019

The Social Network (2010). With social media playing such a key role in today’s content strategies, it’s helpful to think back on how the phenomenon was truly sparked. “Michael Jordan plays ball. Charles Manson kills people. I talk,” says Naylor. Even if it feels sometimes like chipping away with a rock hammer.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Webbiquity

MARCH 24, 2010

By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else. Social media has become an effective vehicle for content distribution, and articles are no exception.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 20, 2010

Package for Consumption Observe what types of content social media users are interacting with and where. This helps inform the type of content that needs to be created, and where it should be distributed outside of the website (ex. prepare TV review content about HDTVs for twitter and blog comment distribution).

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Industrial Marketing Today

APRIL 21, 2010

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Copyright © 2010 Tiecas, Inc.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

APRIL 26, 2010

More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 29, 2010

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Copyright © 2010 Tiecas, Inc. Add a new twist to this old workhorse by telling your story in different ways. Use video testimonials and/or interview your customers and convert them into podcasts.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Effective Marketer

JUNE 21, 2009

Veredict: If you are new to social networks, community building, etc. Earn attention: create something great and distribute it online to generate buzz Nobody cares about your products: they care about solving their problems Lose control: trying to control all your content will work against your attempts to get your ideas heard.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

SEPTEMBER 14, 2010

In addition to simply hunting, create value, distribute value, share value, and enable the networks to share your remarkable content. Listen, respond, and adjust not just your marketing message, but your entire value delivery chain.

Social Media 123

Social Media Work Management Marketing Management Media 123

EveryoneSocial

JULY 14, 2020

Owl Labs ) The amount of people who work remotely at least once per week has grown by 400% since 2010. Essentially, this helps collaboration, communications, and allows employees to share information to their own social networks. 44% of employees say that part of their team is full-time remote.

Tips 78

Tips Work Management Communities Budget Programs 78

Industrial Marketing Today

APRIL 30, 2010

Re-route - Find new and interesting ways to use and distribute your content. Copyright © 2010 Tiecas, Inc. For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? If a video you used in a blog post relates, pull it through to the landing page for that content.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Contently

JUNE 3, 2016

Mobile year-over-year growth peaked between 2010-2011 as did ad spend. The supporting data looks good on the surface, but it comes directly from Snapchat and is being distributed by one of its biggest investors. According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

APRIL 23, 2012

Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. This trend is consistent and was reported in 2010, 2011 and in 2012. Here is a brilliant example of humanizing an industrial product with a healthy dose of humor.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 18, 2010

How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? What do you think? link] robertwheatley Amen.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 1, 2010

Third, if you’re producing content, atomize it and distribute it as widely as possible. Social media takes too much time and effort to not use every bit of leverage at your disposal, and creating content and uploading it in just one place is a tragic lack of synergy. The YouTube channel is barely mentioned on Facebook.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Vidyard

FEBRUARY 6, 2014

To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. As early as 2010, they launched an ambitious campaign in which followers could tweet their questions, and the Old Spice Guy would respond to them by name. Don’t believe me? Take a look at yours.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. It would be interesting to see if your Facebook Insights shows an age distribution concentration for your Facebook fans in the 25-44 range).

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And yet, many people are still relying on the older stuff because it's familiar to them.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

DECEMBER 1, 2010

Related posts: Marketing Profs B2B Forum A Must for B2B Marketers The upcoming Marketing Profs B2B Forum on May 3-5, 5 Ways to Use Twitter to Be a Better Panel Moderator Yesterday I moderated a panel on B2B social shopping. 10 Web Tools Every B2B Social Media Marketer Should Use Content may be king but distribution and optimization are.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Then distribute the ebook on the Amazon Kindle Store and Apple iBookStore. Jeremy 2010 December 2 at 6:32 am Hey Jeff, I saw your post on Twitter about this article. a picture is worth a 1000 words 26.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. The bartender approaches, and asks if I’d like to hear the TV. Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Hubspot

JULY 12, 2010

The Inbound Marketer of the Month winner for June 2010, Trust eMedia , is a great example of how a company can use an integrated inbound marketing campaign to go from having no website to ranking on the first results page of Google in just a couple of months. Produced an online video about social media marketing.

Case Study 28

Case Study Case Studies Social Media Studies 28

Hubspot

MAY 24, 2010

In today's post we collected some great visualizations of social media concepts including monitoring and content distribution. 22 Amazing Social Media Graphics 1. Social Media Participation Chart by Oversocialized 2. Social Media ROI by Intersection Consulting 3. Social Media Plan: Basic Guide by thefreshpeel 4.

Social Media 28

Social Media Education Media Budget Programs 28

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Manticore Technology wishes you a full-funnel in 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

MARCH 29, 2013

Although Google Reader served as one of the first news feeds for people to consume information, it has since been replaced by every social network that has its own news feed -- which enables you to discover new information in a way Google Reader never could. Social Networks Get More News Centric. whaddya know?

Google 28

Google RSS Aggregators Social Networks 28

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. link] Junta42 / CMI Social Media Monitoring Tools – How to Pick The Right One [link] by @ktvan via @jaybaer [link] Katie Van Domelen This is actually a really timely comment. link] Michael Good post, thank your for this.

Social Media 157

Social Media Media Paid Content Work Management 157

Online Marketing Institute

NOVEMBER 8, 2010

Dragon Search’s Social Networking Media ROI calculator. Application: Focused primarily on larger B2C companies, this calculator tries to calculate Social Media ROI by assigning values to benefits like clicks, word of mouth, PR, and market research. 01 2010 10:26 AM | Posted by Brook Johnston Hi Brook. Thanks for the post.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Adobe Experience Cloud Blog

FEBRUARY 18, 2011

During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals. In addition, Doug commented on the importance of personalizing the nurture stream because of the sea change in buying behavior caused by the web and social networks.

Campaigns 48

Campaigns Marketo Ad Building Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 8, 2011

million in 2012, up from an estimated 14 million in 2010. For example, according to the USA Today story, medical device leader Medtronic has given more than 5,000 iPads to its sales reps, and SAP distributed 3,500 of the devices to its people. The story cited industry tracker iSuppli, which predicted that Apple will ship 43.7

Consulting 48

Consulting Paid Search Agency Barriers Marketing & Strategy 48

Webbiquity

NOVEMBER 5, 2019

Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. Techniques and distribution channels that worked a decade ago may not provide the same results today. Focus on Two or Three Social Networks. It is less effective for the distribution of content.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. This framework also made the content marketing cycle (plan, develop, distribute, analyze) more explicit, and called out tasks within each area. The idea was to extend search engine optimization (SEO) more broadly.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363