PureB2B

JULY 14, 2020

Enter content syndication—like novocaine, give it time and it always works. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Contently

MARCH 9, 2020

” In my content strategy work with brands, many conversations start out with the well-intentioned desire to copy brands they admire. Unfortunately, it often doesn’t make for very good content or storytelling. Encouraging people to learn more is also the goal of pretty much every piece of branded content ever created.

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Ambal's Amusings

JANUARY 31, 2011

Jonathan Kranz is the author of The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material and coauthor, with Joe Pulizzi , of The Content Marketing Playbook. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. Join the party ! Jonathan Kranz's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Buffer

OCTOBER 27, 2022

It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. How these businesses are posting for Small Business Saturday We’re big advocates for planning content in advance and extra-big on small businesses taking opportunities when they come. and the world at large.

Small Business Marketing 96

Small Business Marketing Business Paid Search Agency Tagging 96

Content Marketing Institute

JANUARY 18, 2019

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Click To Tweet.

Content Marketing 99

Content Marketing Paid Search Agency Content Lead Scoring 99

Convert

JULY 28, 2021

With help of multiple tests and updates (with BERT among those updates), Google has learned to understand the meaning and intent behind each search query. The future of SEO is to optimize for intent instead of an individual keyword. Well, those days are gone. They have learned to give quick answers and provide follow-up questions.

SEO 145

SEO SERP Trends Keywords 145

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. This process has become even more straightforward with the appearance of intent data. Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

KoMarketing Associates

APRIL 2, 2019

We already know that the B2B journey is powered by content as prospects want to self-educate. In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. And they’re willing to spend time consuming content. Quora’s High-Intent Audience and Context.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

ClearVoice

NOVEMBER 30, 2019

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. As I was thinking about who I was making my podcast for, I began pulling out my hair. The imperative of defining a niche audience is a seriously hard task.

Intent 82

Intent Advertisements Advertising Creativity 82

Convince & Convert

SEPTEMBER 22, 2010

And, you need to start unifying your content strategy across all channels. If I subscribe to an email – I have the intent of re-engaging with your brand. “Liking&# a brand doesn’t necessarily have that intent – even though 30% believe it’s giving permission to be marketed to. Will that open it?

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. The use of 8-word search queries grew 22% in the past year alone.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Video is a flexible and engaging content format that not only captures eyeballs but is easy to share across various platforms.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Martech

JULY 7, 2022

Psychologists – Are now increasingly responsible for “reading customers’ minds,” i.e. interpreting customers’ interest through intent data and digital engagement. Scientists – Are constantly testing and evaluating. Experimentation is their specialty. Orchestrators: Leaders of the band.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Advertising Agencies 94

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Buffer

JANUARY 10, 2022

Here’s my story: In 2010, I got this wild idea to build JobJenny.com , a platform that would offer professionals answers to their most pressing career questions, assist them in navigating business or job transitions, and inspire them to live their best lives. Here’s my first one.) So far, the results are incredibly promising.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Content Standard

MAY 10, 2017

Or a great marketing and content strategy? Your content strategy may just need a fresh dose of inspiration. The year was 2010. Mint, on the other hand, deliberately used content strategy to go out and get the followers first, all with the intention of delivering an app users needed. What is Star Wars, truly?

Ad Building 61

Ad Building Brand Identity Branding Merchandising 61

Salesforce Marketing Cloud

JULY 14, 2022

In 2010, I was diagnosed with a brain tumor. But you need to be served very different content than someone who has just gone through surgery and is staring at hospital walls at 2:00 AM trying to figure out their next steps… like I was. Explore badges linked to content that interests you. Learn the basics.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

Marketing Insider Group

OCTOBER 5, 2010

What we really want is to “manage&# demand from awareness to consideration to purchase intent. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. So…Demand Generation cannot stop at the sale. All rights reserved.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

OCTOBER 26, 2010

So let’s review: Consumers are increasingly resistant to marketing efforts Marketing can do better by listening to customers with the intention of helping improvetheir lives To succeed we simply need to apply forethought to future scenarios that would create happy customers Are you up for the task? All rights reserved.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

AUGUST 24, 2010

However for it to work successfully, the intentions must be to add value to the community. Share: Read more from Social Media B2B Marketing , Content Marketing , Marketing Innovation , Social Media , Social Media Campaigns 3 Comments Post a comment Martine Hunter Aug 25 2010 Great post Brian. All rights reserved.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Tony Zambito

JANUARY 30, 2011

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    Some well-intentioned audience development efforts can wind up reaching the wrong audience – or worse yet – reach no one. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Digital B2B Marketing

APRIL 29, 2014

It isn’t because publishers’ offerings are flawed, because visitors have developed sponsored content blindness or because we have all developed an aversion to all sponsored content. Native published content functions like the publication’s own editorial content. The Reality of Marketing Content.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Convince & Convert

AUGUST 24, 2010

“ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here. It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. But that’s not the intention at all.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

KoMarketing Associates

JULY 1, 2014

Created: March 4, 2010. “Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Created: December 17, 2010. If A Site Linking To Mine Gets Caught Selling Links, What Happens To My Site?

Link Building 120

Link Building Paid Content Google Advertorials 120

SnapApp

APRIL 9, 2015

Full disclosure: I love interactive content and have been a SnapApp advocate for well over two years. Now that that’s out of the way, let’s be clear about one thing: You should not have an “interactive content strategy.” And don’t get me started on channel strategies - remember when we all had a social channel strategy circa 2010?

Interactive Marketing 48

Interactive Marketing Marketing Strategy Marketing & Strategy Top of Funnel 48

Hinge Marketing

JANUARY 29, 2020

Adoption of digital & content marketing techniques is up dramatically over the past three years. High-Growth companies go the extra mile and invest more effort towards creating high-value, high-quality content. Case studies, downloadable gated content, podcasts and primary research reports are great examples.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. It’s not viral unless it is.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog. All that stuff? Read the fine print.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

ClearVoice

JUNE 21, 2021

If you’re responsible for crafting web content, chances are you’ve also been tasked with satisfying both accessibility and search engine optimization (SEO) requirements — not to mention creating content meant for consumption by humans. That principle is simply this: Plain language wins every time.

SEO 69

SEO Paid Search Agency Guidelines Act-On 69

illumin

JUNE 15, 2018

Founded in 2010, ADman Media has developed a video Supply Side Platform (SSP) for native formats. ADman Media’s video SSP solution enables the seamless distribution of advertisers’ video content through high quality publishers to achieve optimum engagement with audiences and maximize publisher revenues.

Advertising Agencies 75

Advertising Agencies Demand Generation Paid Search Agency Advertisements 75

seo.co

JANUARY 14, 2021

Table of Contents. + You’ll have to master many strategies , including content writing and link building. SEO in 2000 was radically different than SEO in 2010. SEO in 2010 is dissimilar to SEO today. SEO in 2010 is dissimilar to SEO today. Fortunately, there’s a lot of “troubleshooting” advice content out there.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

Moz

DECEMBER 25, 2019

This post is a testament to the power of updating and republishing your best content. Here's another vote for the power of republishing really good content that you know your audience craves. All right, I admit it: we did a ton of content updating and republishing this year. Optimizing for Searcher Intent Explained in 7 Visuals.

Domain 53

Domain Best Practices Keywords SEO 53