chiefmartech

JANUARY 25, 2023

15 years ago, when I started this blog, most marketing roles and most technology roles — IT, software engineering — were on opposite ends of the career spectrum. 15 years ago, when I started this blog, most marketing roles and most technology roles — IT, software engineering — were on opposite ends of the career spectrum.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Customer Experience Matrix

NOVEMBER 5, 2015

Teradata today announced it plans to sell its Marketing Applications business. According to financial statements within the Teradata announcement, Marketing Applications revenue was down about 9% this year, which is surprising in a generally strong martech market but in line with the rest of Teradata’s business. So what happens now?

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Smashmouth Marketing

JUNE 1, 2022

Enough business. Someone nudged me and said, “That’s Mike Farrell, he was on our board and he’s now a co-op student and has a great job in the software industry. Linda and I learned and understood the B2B sales and marketing business as well as the appointment setting business. Fraternity Brothers. What the hell, a tie?

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Webbiquity

SEPTEMBER 3, 2019

Search engine optimization (SEO) software is a tough business segment. One such SEO tool provider, Netpeak Software, has established itself in the market by starting with simple yet highly capable tools then expanding their functionality. Here is the story of Netpeak Software and founder Alex Wise. The Company.

Work Management 40

Work Management Marketing Management Software iProspect 40

Customer Experience Matrix

SEPTEMBER 28, 2011

Decision Software Inc. ClickSquared – originally a marketing services provider but now repositioning itself as cloud-based campaign management software. Portrait Software – purchased by Pitney Bowes in July 2010 and now part of the Pitney Bowes Business Insight group, along with former MapInfo and Group 1 Software products.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Webbiquity

MARCH 3, 2020

Take an IT services business for example. And yet—each professional services business, in IT, digital marketing , accounting, or any other function, is unique. Getting digital products to market is a tough business. Year founded: 2010. This is time-consuming but works well for a locally operated business.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

Biznology

MARCH 23, 2018

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

BuzzSumo

APRIL 1, 2019

Population Division, this map shows the estimated net migration (inflows minus outflows) by origin and destination country between 2010 and 2015. Finally, interactive content marketing software is now readily available to companies of all sizes. World migration map Based on data from the U.N.

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. But closed-loop marketing isnt software. It just doesnt happen.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Biznology

JULY 29, 2020

Non-essential businesses have taken the responsible approach and, where possible, sought out remote working solutions for their employees. Not only do remote businesses save costs on overheads such as office space, many companies have witnessed an increase in productivity due to the added flexibility that this approach allows.

Work Management 104

Work Management Paid Search Agency Skype Training 104

Martech

DECEMBER 4, 2023

Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Software has to work for every user – or as close to “every” as can be managed. Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. Business email address Subscribe Processing.

Work Management 120

Work Management Marketing Management Marketing & Strategy Marketing Strategy 120

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Ten years ago, businesses won because they sold a product 10 times better than the competition. Today, businesses win and lose because of their customer experience.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Ambal's Amusings

JANUARY 31, 2011

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Edwards Enterprise Software (now a division of Oracle Corporation). Jonathan Kantor's Aha Moment. Sarah Mitchell.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Convince & Convert

DECEMBER 28, 2014

Social has given customers a voice, and business will never be the same. This fundamental disruption was first accompanied by a legion of new communication platforms like Facebook and Twitter, and then an extraordinary array of software, tools, and consultants birthed to govern or improve how companies navigated these uncharted new waters.

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

SmartBug Media

JUNE 13, 2023

Shopify: Key Features Aside from easy integrations with popular software such as HubSpot , Shopify boasts several valuable features for any e-commerce business, including: Optimization for B2C and E-Commerce Brands Shopify users can sell manufactured goods at a larger scale without extensive knowledge of design, coding, or e-commerce.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# inbound software company is fun and irreverent.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Webbiquity

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Happy shopping!

Social Media 100

Social Media Social Marketing Emarketing Media 100

The ROI Guy

APRIL 14, 2010

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4 trillion in 2009).

Spending 40

Spending Forrester Gartner Lock-In 40

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog.

Paper 40

Paper Best Practices RSS Landing Pages 40

Adobe Experience Cloud Blog

DECEMBER 7, 2010

We heard both the business benefits and the green ones, including reduced CO2 emissions per transaction compared to hosted solutions. Salesforce.com consumes 90% less energy than traditional software. 2010 product of the year from ReadWriteWeb and eWeek. Of course, we reviewed cloud computing. Philanthropy was also a big topic.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

ViewPoint

JANUARY 15, 2013

These groups are incapable of having meaningful conversations with C-Level executives about strategic business initiatives that lead to high quality opportunities and become sales accepted and qualified. One of the world’s largest software companies—since 2002. Global healthcare software and services company—since 2007.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. We asked Michael Gigante, Senior Market Research Analyst at the business software review site G2, how he sees that category developing.

Enterprise Management 114

Enterprise Management Work Management Contacts Marketing Management 114

Biznology

JUNE 8, 2018

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. But the business case is easy to write. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Rev

FEBRUARY 8, 2019

Now’s the time to be asking questions about the possibilities of AI, which has enormous potential for B2B marketing, facilitating data driven matching of businesses and sales prospects. Machine learning is unique because it involves software that can modify its own code. High-quality lead generation. Imagine the benefits.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Customer Experience Matrix

APRIL 26, 2011

I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. There are plenty of other vendors serving micro-businesses. Most are small businesses but some are large corporations. per month email product.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Unbounce

JUNE 23, 2020

The problem is the software that makes them possible is usually priced for huge companies with deep pockets. And so you hope that companies price their software in a way that both makes it accessible and reflects the actual value you’re getting back. When You Use Marketing Software, What’re You Actually Paying For?

Pricing 120

Pricing Price Traffic Budget Programs 120

Customer Experience Matrix

JANUARY 1, 2019

In 2018, little funding went to data access firms, companies founded before 2010, or the five largest companies (accounting for 25% of industry employment) even though those are still a major portion of the industry. These are offered as a convenience for their clients, not because the CDPs want to enter the email business.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. Those people, often senior leaders at an organization, need to feel confident in your partnership, authority in the industry and understanding of their business needs and goals. Your brand is what people say about you when you’re not in the room.

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126

Buzz Marketing for Technology

JUNE 27, 2008

Home » How Wiki Software is Changing Communication. How Wiki Software is Changing Communication. How wiki software is reforming bloated bureaucracies and changing the face of communication. a sort of business MySpace. International Conference on Green Entrepreneurship. 11 Jul 2008 - 12 Jul 2008 SoCap08.

Wiki 100

Wiki Software Wikipedia Copyright 100

Walker Sands

DECEMBER 19, 2022

Bobby Chilver to Senior Vice President, Public Relations: Bobby has been a mainstay of Walker Sands PR since joining the agency in 2010. During her time at Walker Sands, she has been instrumental in strengthening the agency’s cybersecurity and enterprise software practice areas.

PR 52

PR Enterprise Management Paid Search Agency Public Relations 52

Go Beyond SEO

JUNE 2, 2021

When you start a business of any kind, you are trying to attract as many customers as possible. If you’re a business owner with an ecommerce website you need to make sure it is ADA compliant to avoid penalties imposed by the government such as lawsuits and fines. businesses hit the mark, many do not. What is ADA Compliance?

Marketing Websites 158

Marketing Websites Tips Guidelines Barriers 158

Aberdeen

DECEMBER 7, 2020

At the beginning of 2020, who (besides maybe a few virologists) could have predicted that a virus — only visible under a microscope — would bring “business-as-usual” to a screeching halt, creating an economic downturn never before seen in terms of scale and pace. Enter Slack. What Does This Mean for Salesforce (and Their Competition)?

Acquisitions 52

Acquisitions Enterprise Management Peer-to-peer Work Management 52

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Customer Experience Matrix

JANUARY 5, 2011

These methods all yield similar figures -- around a $200 million in revenue for 2010. That said, here's an excerpt from the report: Revenues for B2B marketing automation systems (excluding related services) were $200 million in 2010, according to Raab Associates estimates. Mid-size business ($20 million to $500 million revenue).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

seo.co

OCTOBER 18, 2021

The average return from traditional SEO is usually around 20% according to data compiled by Rand Fishkin in 2010 , which means that if a business spends 100 dollars they should expect an additional revenue increase of at least $20 within the next 12 months. How to Choose the Right SEO Agency.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

Valasys

APRIL 24, 2020

The company was founded in the year 2010 and is headquartered in Berlin. The cloud-based software is trusted by more than 800 companies worldwide, including 5 of the Fortune 20 companies and market leaders such as Walmart, IKEA, Superdry, and Rakuten.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Merchandising 64