Marketing to Business Executives Blog
Best of 2010 – 13 Twitter Tips for Increasing Engagement
DECEMBER 22, 2010
2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. Best Of Content Marketing Social Media Social Networks StrategyDon’t spam!
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Like what? Digg this!
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. items that should be in your 2010 email budget by BtoB Magazine. Use e-mail for what e-mail is best at! Though acknowledging that “There’s no global best practice that makes your campaign stats jump, no design layout that wins every time.
The Best B2B Marketing Ideas of 2010
DECEMBER 20, 2010
MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19, 2010. Those are a few of the favorites we found in 2010. Thanks. Did we miss any?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. And much more.
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Discover the answers to these questions along with a heavy dose of artistic inspiration here in 27 of the best website design guides, tips and insights of the past year. Things That Websites Need in 2010! Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Get the answers to all of these questions and more here in 21 of the best guides to LinkedIn tactics, tools and techniques of last year. LinkedIn Tips and Best Practices. by My Venture Pad.
The Best Email Subject Line For Teleprospecting I've Seen Yet.
Sales Prospecting Perspectives
JULY 28, 2010
The best email subject line I've seen in my career came through my Inbox this week. Brad G, one of our inside sales reps shared an email he had received from a prospect praising his persistence in prospecting him. We call it "polite persistence" here at AG and I was very proud that the prospect not only responded to Brad, but took the time to compliment his approach and work ethic. Love to see that. As I was closing out the email I glanced at the subject line that Brad had sent to the prospect. It read " Attention: Jim - Final Follow up". or "do I know Pete"? Next he uses Jim's name.
Eloqua Experience 2010
OCTOBER 20, 2010
In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. They are raving about Eloqua 10.
Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite
DECEMBER 28, 2010
2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! original on social media monitoring posted September 13, 2010) A vitally important part of achieving success with social media is responding when someone does reach out to you. Analytics Best Of Marketing Social Media Social Networks Strategy
The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.
The Best B2B Marketing Ideas of 2010
DECEMBER 15, 2010
We’ll do this each December from now on. I … Continue reading → lead generation sales leadership Sales knowledge marketing funnel Management best practices Marketing Demand Generation Sales 2.0 Click to download How to Find New Customers, our remarkably popular white paper. It’s the first year of Fearless Competitor Favs – my favorite B2B marketing ideas from this past year. Remarkable content Leadership
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. social sharing best practices for driving traffic by iMedia Connection. Adoption soared. 85% of Inc. Mistakes were made. Magazine.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
While you won’t find much in the way of “tips and tricks in this post, you will find guidance on answers to these big-picture marketing questions and more here in some the best marketing strategy guides and insights of the past year. Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. The Best TED Talks To Make Use Of Social Media by MakeUseOf.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Noting that “Social media platforms like Twitter and Facebook, if used effectively, can help build relationships, identify new trends and help facilitate networking with like-minds throughout the industry, Lacey Haines and Adam Vincenzini share a few best practices for pitching journalists through social media, such as keeping pitches short and using a DM rather than a public message when pitching on Twitter. Optimize company news for SEO benefit?
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Are you reaching your Best Customers through social media? by Kuno Creative. s, 50?s, s, 70?s
20 of the all-time best Twitter bios
grow - Practical Marketing Solutions
DECEMBER 9, 2010
Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story! Here are 20 great mini-biographies that caught my eye and stole my heart. Enjoy! QueenRania. A mum and a wife with a really cool day job…. Glinner. apologise in advance. oilman. Recommended by 4 out of 5 people that recommend things. TheMadHat. AllisonBatof. BittrBetty.
5 Outbound Calling Best Practices
JANUARY 21, 2010
I'll be presenting these 5 Outbound Calling Best Practices later today (4:00-6:30) at Papa Razzi in Burlington at the AA-ISP meeting ( American Association of Inside Sales Professionals ). AA-ISP Meeting Thursday Jan 21, 2010 4:00-6:30 Papa Razzi in Burlington Dialing the phone all day is a task. have one guy who calls it panning for gold. Then an hour later he'll yell "Eureka!"
8 (of the) Best Web Analytics Guides of 2010
FEBRUARY 4, 2011
Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? Digg this!
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It started 2010 with roughly 350 million users and is now on its way to 600 million. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch. Best Facebook Marketing Tips and Guides of 2009.
Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
DECEMBER 23, 2010
2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on social media monitoring posted September 24, 2010). Analytics Best Of Marketing Social Media Social Networks StrategyNetvibes is a great way to get an eyeball on what’s going on, all in one dashboard. Feel free to keep it if you like it.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
Get the answers to these questions and more here in some of the best guides to content marketing of the past year. list of the best sites to submit articles to by Internet Marketing for Business Owners. Top 21: The Best Article Directory List by Friday Traffic Report. How many times have you heard the expression “content is king? So how do you produce great content?
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! The best 159 social websites by Populair. Or maybe it just hasn’t caught on. Whatever. Social Media and Search. Digg this!
Ten reasons to blog – even if nobody reads it
grow - Practical Marketing Solutions
NOVEMBER 7, 2010
Share and Enjoy: Tags: Blogging best practices Content Marketing Public relations corporate communications customer acquisition . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. Tweet This!
What was the best B2B Marketing Idea of 2010?
JANUARY 3, 2011
We’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea? Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices Marketing
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Find the answers to those questions and many more here in more than two dozen of the best guides to SEO tips, strategies, techniques and tactics of the past year. Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. The Art and Science of SEO Site Audits [Best of SEW 2010 #10] by Search Engine Watch. ** 5 Stars. SEO Basics. Adam T.
Best of 2010 – Understanding Facebook Page Insights
DECEMBER 20, 2010
We’re posting some of the best articles from the year to help you get 2011 off to a great start! original on Facebook page insights posted February 26, 2010). Analytics Best Of Marketing Social Media Social NetworksThe Year in Review! Facebook provides some pretty interesting statistics for business pages. But what does it all mean? Liked this post?
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. When should you use the AdWords Editor?
Who will win Best B2B Marketing Idea of 2010?
JANUARY 28, 2011
Filed under: Management best practices, Marketing. Management best practices MarketingAnnounced today at 11am ET right here.
The Best B2B Marketing Ideas of 2010 – Q1 Review
MAY 31, 2011
B2B Lead Generation | The Best B2B Marketing Ideas of the Year. This contest, which ran at the end of 2010 was won by Kinaxis. Kinaxis has a lot of great video content with tons of humor, but this campaign – witty and remarkable, is their very best. Those are a few of the favorites we found in 2010. Filed under: Demand Generation , lead generation , Leadership , Management best practices , Marketing , marketing funnel , Remarkable content , Sales 2.0 , Sales knowledge , sales leadership. Click the underlined title to watch the show.). Juan Eloqua.
How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
JUNE 22, 2010
What is the best way to follow up after a webinar? Experimentation Is The New Best Practice 6. Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. Offer a short video preview. If a rep.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Like what? How Is PR Changing?
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Highlight the best comments, selectively hide comments (e.g. The Best Things In Life Are Free: 10 Tools For Digital Professionals That Don’t Cost A Dime by MediaPost Online Media Daily. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Flowtown.
A Simple B2B Marketing Framework
Everything Technology Marketing
JULY 10, 2010
Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management.
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
Best of B2B Marketing. March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard ROI from social media. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. These tools are among the best for social media monitoring, whatever your budget and needs. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites.
2010 in review for Fearless Competitor
JANUARY 2, 2011
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! by Earnest about B2B.