Hinge Marketing

JANUARY 29, 2020

Technology and automation will reshape the skills needed in marketing departments. For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. Case studies, downloadable gated content, podcasts and primary research reports are great examples.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. Customer Engagement Automation is a unique feature of kissmetrics that helps grow more customers. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. And what does this technology cost?

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Online Marketing Institute

JANUARY 25, 2010

Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Marketing Insider Group

MAY 12, 2010

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Michael Brenner May 16 2010 Totally agree on engagement as the right objective. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Rather than being a formula that you need to solve, it is supposed to give you insights on how to create a landing page with higher probability of converting visitors. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

The Effective Marketer

JULY 21, 2009

The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. Reply Neoco | Blog | Why Social Media Is Not For Everyone says: April 27, 2010 at 11:07 am [.] Great post and thanks again. To read more, go here. [.] United States License. United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

SEPTEMBER 13, 2010

This is where marketing automation software can be a big help. I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. Scoring or qualifying your site visitors is largely dependent on their behavior. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Copyright © 2010 Tiecas, Inc. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. Copyright © 2010 Tiecas, Inc. It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

FEBRUARY 7, 2011

www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010. White papers and other lead nurturing content are rare finds on these sites (exception being Fluor, they have done a great job on their case studies). Jacobs Engineering’s 2010 Sustainability Report weighs in at a hefty 120 pages.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010. White papers and other lead nurturing content are rare finds on these sites (exception being Fluor, they have done a great job on their case studies). Jacobs Engineering’s 2010 Sustainability Report weighs in at a hefty 120 pages.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Copyright © 2010 Tiecas, Inc. One-size-fits-all site content will not help you engage. The same holds true for video white papers.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Every session had a topic, but was also wrapped around a case study, so you could see how someone applied the top tricks or best practices. Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

QuanticMind

DECEMBER 5, 2019

Hotels need to have systems in place to collect this data and connect it to their customer relationship management (CRM) platform to automate personalizations that encourage upgrades and repeat bookings. You can check out the full case study here ). . Marketing Challenges in the Travel Industry – Wrapping Up.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

DECEMBER 9, 2010

Thursday, December 09, 2010 Seeing ROI in the Cloud? Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. Tailwinds for Marketing Automation Software - Insi. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. Capture leads through subscriptions or asset downloads, then use marketing automation to continue nurturing leads throughout the sales cycle. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis.

Social Media 158

Social Media Media Paid Content Work Management 158

The ROI Guy

NOVEMBER 29, 2010

Important has been the marketer’s development and delivery of on-line content and decision making tools to fuel and automate the buying cycle, reviews and transaction. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

MLT Creative

OCTOBER 28, 2010

And a great B2B tech marketing expert @ckburgess Cheryl is managing partner and marketing technologist at Blue Focus Marketing, and winner of a 2010 Shorty Award. The idea man behind @B2BTOTY , Joe Zuccaro is a B2B marketing automation maestro. B2B_MarketingPR Kim Cornwall Malseed is a good seed. TreyPennington.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Online Marketing Institute

MAY 18, 2010

Automating such SEO tasks can propagate to most or all of an entire website, whether it’s 100 or 10,000 pages. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

NOVEMBER 7, 2010

Pure automation of content aggregation doesn’t foster interaction. Comment by Brian Heys — July 22, 2010 @ 4:47 pm Leave a comment   About This Site: Business Blog Consulting is a site devoted to demonstrating how effective weblogs can be for communicating with customers and marketing to new customer prospects.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

JANUARY 2, 2013

500 (fastest-growing companies) had a blog in 2011, down from 250 firms in 2010, despite the fact that 92% of all companies with blogs say it has been successful for their business. ( While 45% of all B2B businesses have now implemented some type of marketing automation software, less than 20% of SMBs have done so. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Martech

APRIL 11, 2023

It’s 2010 and I’m working on my passion project, SLentrepreneur Magazine. My virtual avatar, Avarie Parker and my global team of editors, writers and photographers for my online publication SLentrepreneur taken circa 2010. Picture this. I was amazed, and it cemented my belief in the power of this technology.

Marketing AI 109

Marketing AI Advertising Agencies Paid Search Agency Lead Ranking 109

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Customer Experience Matrix

MAY 27, 2014

The pages are linked to marketing automation forms that capture the resulting leads. The system makes this manageable by providing automated alerts, recommendations, and a/b testing. The company has a handful of case studies that show impressive improvements and Bain Capital Ventures was intrigued enough to invest $15 million in 2013.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120