Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Online Marketing Institute

JANUARY 25, 2010

Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. One-size-fits-all site content will not help you engage. The same holds true for video white papers.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

FEBRUARY 7, 2011

www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010. White papers and other lead nurturing content are rare finds on these sites (exception being Fluor, they have done a great job on their case studies). Jacobs Engineering’s 2010 Sustainability Report weighs in at a hefty 120 pages.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010. White papers and other lead nurturing content are rare finds on these sites (exception being Fluor, they have done a great job on their case studies). Jacobs Engineering’s 2010 Sustainability Report weighs in at a hefty 120 pages.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Automating such SEO tasks can propagate to most or all of an entire website, whether it’s 100 or 10,000 pages. So we make the best of what we have while building a case for a better situation overall.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

SEPTEMBER 26, 2013

As of June 2010, LinkedIn had more than 130 million registered users, spanning more than 200 countries and territories worldwide. Marketing Automation. While there’s some overlap with the term “lead nurturing,” marketing automation is a bit different. Bonus: Want to get super-savvy with your marketing automation terminology?

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28