Salesforce Marketing Cloud

FEBRUARY 14, 2022

When Apple opened its first stores, the business press overwhelmingly called it a bad idea. The day after we opened the first stores, Businessweek published an article entitled, “ Sorry Steve, here’s why Apple Stores won’t work.” To say that the press didn’t get what we set out to do would be an understatement.

Work Management 98

Work Management Marketing Management Service Best Practices 98

Customer Experience Matrix

NOVEMBER 19, 2010

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. That same VentureWire article quotes Marketo’s current headcount as 130 employees, compared with half that number at the start of the year.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Content Marketing Institute

NOVEMBER 12, 2017

And, they are creating well-written, data-backed articles, he said. Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. The Associated Press, Automated Insights, and Wordsmith. I was surprised. I took a data-driven look at the reality.

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Paul Conley: The seasons, they go round and round. “My

Social Media 100

Social Media Work Management Media Bandwidth 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

ClearVoice

JUNE 14, 2019

Old-school reporting ace and author of ‘The Word: An Associated Press Guide to Good News Writing,’ Jack Cappon, rightly called lead-writing “the agony of square one.” Where will this article be published? Related articles on better writing: Fool-Proof Tips for Proofreading Your Work. Don’t try to include too much.

Examples 110

Examples Leads Lead Marketing Qualified Leads 110

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Marketing Insider Group

JANUARY 27, 2014

All the way back in January, 2010, Brand Consultant Simon Mainwaring penned “The death of corporate websites ” blog. He continued: The corporate website is dead and “press release PR” is on its way out. Then resurrect it as a platform for true community engagement that functions as a hub for interaction.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Contently

JUNE 3, 2016

Days after reading Alain de Botton explain how pessimism is essential for any successful marriage and romantic relationship, I’m still not sure how to feel about this article. In a 2010 brawl caught on video, two drivers near Columbus Circle exchanged punches before one man pushed the other’s face into a planter.”

Business 60

Business Press Work Management Video Marketing 60

Smashmouth Marketing

JANUARY 21, 2010

Track things like Time Zone, Direct Dials, Admin Names, Dialing Tips (press 0 for the operator), etc. Check out the article I wrote, Take 3 Hour Lunches , which discusses the day in detail and backs it up with data. AA-ISP Meeting Thursday Jan 21, 2010 4:00-6:30 Papa Razzi in Burlington. Validate lists prior to dialing.

Leadlander 100

Leadlander Practices Jigsaw InsideView 100

KoMarketing Associates

JUNE 16, 2014

For a more complete list of the issues Brazil has faced with this year’s World Cup, check out this NBC News article. Relevance to World Cup: Who could forget the haunting noise of the vuvuzelas from the 2010 World Cup in South Africa? Credit: AP Photo/Andre Penner. Block Out and Rise Above the Noise. Take, for example, this year’s U.S.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Convince & Convert

JULY 21, 2010

Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? Protecting Yourself From Social Media Lawsuits – [link] from @bgindra over on @jaybaer's place [link] FreelanceCamp 2010 Protecting Yourself From Social Media Lawsuits [link] [link] Stuart Feigley RT @ShannonPaul: IMPORTANT!

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. Copyright © 2010 Tiecas, Inc. I have summarized here my takeaways on her five steps.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.  Related articles.   The annual report is aimed at surveying the changing B2B buyer behavior.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Contently

MARCH 20, 2017

In a recent article on The Content Strategist that examined AI hype , Sameer Patel, CEO of the smart automation software company Kahuna, said: “There’s just a lot taking old technology [and] plastering AI on it.” According to him, many martech companies are just rebranding technology that has been around for years.

Marketing AI 121

Marketing AI Marketing Attribution Lead Ranking Enterprise Management 121

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

markempa

MAY 13, 2007

Our exchange spawned an article by Bryan Eisenberg over at ClickZ. So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. Our exchange spawned an article by Bryan Eisenberg over at ClickZ.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don’t be Shy.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Thanks for the post.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? 2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points!

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 29, 2009

This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few. Copyright © 2010 Tiecas, Inc. As an entrepreneur your days are probably packed with items that need your immediate attention. As a result, it becomes increasingly difficult to stay on top of things.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Stevens & Tate

AUGUST 10, 2020

The following articles highlight current August 2020 marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Instagram is an online mobile social networking service, launched in October 2010. Hulu Launches Beta for Self-Serve Advertising Platform. 5 Ways to Improve Your B2B Marketing Strategy.

Trends 63

Trends Spyware Work Management Paid Search Agency 63

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. Copyright © 2010 Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Copyright © 2010 Tiecas, Inc. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Copyright © 2010 Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

AUGUST 10, 2010

Did you find this “how to” article helpful? Copyright © 2010 Tiecas, Inc. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. Search engines don’t convert, people do. Please leave your comments below.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

FEBRUARY 7, 2011

www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010. You would be hard pressed to tell which site you are on if you blocked out the name and the logo. Jacobs Engineering’s 2010 Sustainability Report weighs in at a hefty 120 pages. Bechtel ( www.bechtel , Privately held) — $30.8

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010. You would be hard pressed to tell which site you are on if you blocked out the name and the logo. Jacobs Engineering’s 2010 Sustainability Report weighs in at a hefty 120 pages. Bechtel ( www.bechtel , Privately held) — $30.8

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Biznology

FEBRUARY 13, 2015

Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM. At times list brokers or managers do not like to divulge client names, but press anyway. Save this article as a PDF. The actual HQ was actually in Atlanta, and the company had revenue of $5.3B.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. I’m glad that you found my article helpful.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. Copyright © 2010 Tiecas, Inc. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Chris Koch

JANUARY 15, 2010

He swung his expanded briefcase up onto the table, pulled out a media kit bulging with press releases about speeds and feeds and plunked it down on the table in front of me. At ITSMA, we’re calling 2010 the year of marketing transformation. Related articles by Zemanta. They needed guys to take orders for these boxes.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100