Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The solution, it seems, is far more complicated. Why is it that one company fails miserable while the other gets it right?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

B2B Marketing Traction

AUGUST 23, 2013

Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. They should also understand how create a social media strategy, how to integrate social media with other marketing tactics and how to measure social media results.

Social Media 100

Social Media Consulting Media Linkedin 100

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Some food for thought.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Chris Koch

JANUARY 31, 2014

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). A YouTube Prototype. When Fallon did his audition in 1998, YouTube didn’t exist. Latest Post Marketing Strategy' Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

Vidyard

JULY 4, 2019

Legend: 👍Customer Satisfaction 💰Operating Expense Saving 📈Increased Revenue Video for FinServ Education and Advisory 👍📈 Using video for education can improve customer satisfaction through increased awareness in investment strategy and trust in their advisor.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. There is no reason you can’t stay ahead of the curve by utilizing video content as part of your content strategy.

Content Marketing 128

Content Marketing Content CAN-SPAM Marketing & Strategy 128

The Effective Marketer

NOVEMBER 4, 2009

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. Have you ever tried simply not checking email ? Close the email and ask yourself again in 1 hour.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Content Standard

SEPTEMBER 10, 2016

Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives. percent of marketing budgets in 2009 to 11.7 Social Video Begins to Beat Out YouTube. Facebook Reigns Supreme, But Instagram Outperforms.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Exo B2B

FEBRUARY 27, 2020

This is a major tool in a “Thought Leadership” strategy, which we have done over a three-year period. The traditional Facebook-Twitter- LinkedIn-YouTube quartet could then be revised to make room for another including LinkedIn-Instagram-Pinterest-YouTube. 3- Transform blogs for other platforms and vice versa.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Vidyard

JULY 9, 2019

Video for FinServ Education and Advisory Using video for education can improve customer satisfaction through increased awareness in investment strategy and trust in their advisor. YouTube is one of the main places, if not the first, people look for “how to” information on a new product.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Digilant

MARCH 3, 2022

The content is not user-generated (as with social media or YouTube, for example), so brands have more control over their image and messaging. To learn more about developing a strong mobile game advertising strategy, get in touch today. Brand safety. Finally,in-game mobile marketing is a highly brand-safe environment.

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

The Effective Marketer

MARCH 7, 2009

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. You can follow any responses to this entry through the RSS 2.0 United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Chris Koch

MAY 19, 2014

Indeed, when he began uploading the videos to the internet (this was pre-YouTube days), they got tens of thousands of views. From that base emerged MakerBot in 2009, which was co-founded by Pettis and two others. Latest Post Marketing Strategy 3D printing Apple Bre Pettis Brooklyn MakerBot MakerBot Industries NYC Resistor Pettis'

Conference 100

Conference Education Viral Marketing Class 100

Adobe Experience Cloud Blog

JANUARY 16, 2012

He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. As part of your social media strategy, incorporate tactics that position you and your company as the expert. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. Speak and travel.

Social Media 48

Social Media Social Marketing Marketing & Strategy Marketing Strategy 48

LeadSquared

OCTOBER 17, 2015

Here are a few tactics that worked for him, which would also make excellent small business marketing strategies, if done right. It all started with a YouTube video. After struggling to find work for 8 months, he released a controversial track in 2009 on YouTube, which became extremely popular among the youngsters.

Youtube 52

Youtube Paid Search Agency Small Business Marketing Buzz 52

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder.

Social Media 123

Social Media Work Management Marketing Management Media 123

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? In 2019, business leaders reinforced the need for digitized CX strategy , as reported in the Nov 2018 Seagate report. Among global CEOs, ⅔ rd said they will invest more in digital strategies to deliver good experiences.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Vidyard

JUNE 5, 2014

You already know that your business needs to incorporate video into your marketing strategy – it’s now common practice among top brands. Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. million views on YouTube, 2,100 Facebook fans, 5,300 followers on Twitter, 27,000 blog posts and more.

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

nDash

NOVEMBER 13, 2018

We’re streaming TV shows, creating video content on social, and watching YouTube videos for both information and entertainment—all with anytime, anywhere access thanks to mobile. Even back in 2009, Copyblogger’s Sonia Simone was questioning whether or not writing was obsolete. Written Content and the Learning Culture.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. See Do I Really Need a Content Strategy?) If not, then you need to rethink your strategy to get the most out of optimizing your marketing content.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Leave a comment please.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

OCTOBER 28, 2010

A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. “Having a Facebook Page is a Sufficient Social Media Strategy&#. All of these are positively impacted by social media. B2B Social Media Myth #3.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

ClearVoice

MARCH 8, 2022

In addition to their focus on strategies, they are also in a position of content strength in their particular fields. For close to two decades, Ann has headed up MarketingProfs’ content efforts and strategies. Mina Seetharaman , GVP Strategy & Operations, Global Product Management at Gartner. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Industrial Marketing Today

APRIL 21, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue?

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Convince & Convert

APRIL 16, 2013

People upload approximately 72 hours of video to YouTube every minute, and Google receives over two million search queries every minute. In 2009, Ken Burbary and I developed the social analytics lifecycle to outline the process by which digital data could be used across the organization. You get the idea, right?

Analytics 141

Analytics Practices Ad Building Best Practices 141

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117