The Effective Marketer

FEBRUARY 15, 2009

You competitor may have a very good reason why he decided to create a blog on his website and why he spent thousands on that slick direct mail piece but it doesn’t mean you should follow suit. This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

markempa

MARCH 30, 2007

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Or perhaps you’d like to do a targeted, direct-mail campaign to a select group of people on behalf of their salesperson. Some lists, intended for direct mail, do not include phone numbers or contacts.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

AUGUST 17, 2007

Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail? The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

The Effective Marketer

JUNE 13, 2009

This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon!

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

FEBRUARY 12, 2009

The dialog window that pops up will have standard options like unread mail, mail from someone, etc. Once you customize the search folder, it will show up right next to “unread mail” and “sent items” that usually show up at the top of the left panel. Go to “File”, select “new” and the “search folder” option.

Planning 100

Planning Product Effectiveness Tips 100

markempa

OCTOBER 22, 2005

Dimensional mail was close behind at 5.28 percent, and e-mail produced an average response rate of 3.39 The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

She specifically suggested the following: Email, search and trade shows build brand. Email, search and direct mail generate leads. Laura discussed how different types of marketing activities are better for different marketing goals. Social media usage is nascent.

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

markempa

JUNE 29, 2007

They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

SEPTEMBER 29, 2006

Inviting and following up on trade show attendees. Following up on direct mail campaigns. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Centralizing leads for profiling and scoring. Following up on requests for information. Driving seminar and webinar attendance. Building a database.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Email and e-newsletters use now equals tradeshows in popular use.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

APRIL 18, 2005

The best lead generation techniques are: Your website Search engine marketing Outbound telemarketing Direct mail Trade shows (if the audience is highly qualified) Nigel includes a link to Ruths PPT slides via PDF. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Telemarketing 120

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

DECEMBER 6, 2006

Those who subscribe to this blog via my feedblitz e-mail notification are already familiar with the blogletter concept. Those who subscribe to this blog via my feedblitz e-mail notification are already familiar with the blogletter concept. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

The Effective Marketer

FEBRUARY 25, 2009

Meetings here, there and everywhere taking up precious time, emails that keep coming, voice mails that keep getting through, and those pesky employees that just can’t function without direction. This entry was posted on Wednesday, February 25th, 2009 at 9:34 pm and is filed under Communication , Marketing Management , productivity.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

markempa

MARCH 2, 2006

How can you make sure your e-mail message gets a response? How can you make sure your e-mail message gets a response? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Wheres the best place to start when selling to a BIG company? What tactics work and which dont? Does it work? Does it work?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

NOVEMBER 22, 2006

« E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

JUNE 26, 2006

« Sales and Marketing as a Team: Five Tips to Improve Performance | Main | Direct mail for the complex sale that really works » Podcast: Duct Tape meets Lead Generation for the Complex Sale Im a guest on the Duct Tape Marketing Podcast today hosted by John Jantsch.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JUNE 27, 2006

« Direct mail for the complex sale that really works | Main | The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards » Podcast: Interview on the Cullinane & Green Report I was interviewed by podcasting experts Joe Cullinane and Roger Green on the Cullinane & Green Report.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

The Effective Marketer

MARCH 12, 2009

This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity. 2 Responses to Better Time Management with Smart Calendars Better Time Management with Smart Calendars « The Effective Marketer says: March 13, 2009 at 12:02 am [.] Like Be the first to like this post.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

markempa

JANUARY 3, 2006

« E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation | Main | Top Six Lead Generation Challenges for the Complex Sale in 2006 » Its a New Year for Lead Generation for the Complex Sale Greetings and happy New Year! I got this milestone e-mail (for a first time author) from my editor at McGraw-Hill.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

APRIL 6, 2006

Podcasting is already successfully used for: Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast. Podcasting is already successfully used for: Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Share this on del.icio.us. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

markempa

JUNE 27, 2006

from marketing-blog.biz Marketing für Besserwerber Es war eine Riesenüberraschung, als uns gestern abend folgende E-Mail erreichte:Youre a Best Blog Winner!Hello Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Hello - Congratulations!

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns. And don’t just make irrelevant pitches more often!

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

MARCH 24, 2010

Cutting back on trade shows, reducing ad spend, etc.) Although they don’t have the resources to abandon conventional marketing, they are diverting some financial resources from conventional marketing to social media. Additionally, they’re involving new players instead of relying solely on the marketing department. Posting tweet.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

markempa

MARCH 18, 2005

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

markempa

NOVEMBER 17, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

Customer Experience Matrix

FEBRUARY 12, 2009

Although I mentioned only email campaigns before, users can in fact import lists and then execute email, fax and voice broadcast from within Infusionsoft, or extract lists for direct mail, call center or other external vendors. Note: in July 2009, Infusionsoft dropped its implementation fees. Other prices were unchanged.]

Pricing 120

Pricing Price Impressions Marketing Management 120

markempa

JUNE 7, 2005

« Better lead management leads to bigger marketing budgets | Main | Paper Direct Mail is Not Dead » Cold Calling Tips for the complex sale When used correctly, the phone is a powerful way to start and develop relationships. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

MAY 28, 2005

They created a 3-dimensional direct mail package including two baseballs signed by Mickey Mantle, Willie Mays and three baseball stands. They created a 3-dimensional direct mail package including two baseballs signed by Mickey Mantle, Willie Mays and three baseball stands. The pitch The company sells to senior executives big companies.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Hubspot

APRIL 5, 2011

Studies Show the Decline of Traditional (Outbound) Marketing - The societal move away from accepting and responding to traditional marketing – advertising, direct mail, telemarketing, etc. Studies show: 78% of internet users are conducting product research online 1. Image credit: Technoligence, LLC.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Adobe Experience Cloud Blog

JULY 7, 2010

Marketers must keep their files very clean, mailing only to those subscribers who are active and engaged. Close to half of business users now define spam as “any email from a company they do business with, but that is sent too frequently.&# (Source: MarketingSherpa 2009). That creates both friction as well as opportunity.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. 2009 Eddie and Ozzie Awards Winners. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Fashion Shows. Trade Show. RSS Feeds. --> --> Bookmark FOLIOMag.com. MediaPRO Community. SEARCH FOLIO: Search.

B to B 40

B to B Paid Content Social Media CMS Development 40