The Rise of the Content Marketer « The Effective Marketer
The Effective Marketer
MAY 9, 2011
Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. Does it sound familiar?
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