The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?

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Planning Email Marketing Work Management Marketing Management 100

Marketri

MARCH 6, 2024

For the client-facing subcontractors, it was important to have a seamless experience, so they had Marketri business cards (yep, we had them), email signatures, and even phone extensions. Personally, I dislike receiving invoices 3 plus months after services are rendered. In 2009, I bought a house and decided to move my business there.

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Hubspot

FEBRUARY 12, 2020

During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack -- chips and salsa to be exact. For a marketer, having a ‘do not reply' email is just as bad of an idea. Below are just a few reasons why you should avoid do not reply emails. Spoiler alert: You can't.

Autoresponders 81

Autoresponders Deliverability CAN-SPAM Auto Responder 81

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Read on to get their insights. Jonathan Kantor.

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Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. And yes, SPAM is as much a part of the Twitterverse as it is with our email. Read on to get their insights. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? We also spend some time talking about the emails we hated and those that could be improved.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Litmus

MARCH 31, 2020

Everyone in email has a unique story of how they ended up here. You don’t choose the email life, the email life chooses you. All jokes aside, most would say they didn’t plan to work in email, but once you’re here it’s hard to imagine a better sense of community. Lauren Kremer , Events Manager.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Budget Programs 80

The Point

NOVEMBER 9, 2009

Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. This email does neither.

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Demand Generation 100

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. Content creation, journey orchestration, and email would be high on the list.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Heinz Marketing

SEPTEMBER 10, 2020

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as But when in-person events aren’t an option (thanks Corona!), Gamification is a great alternative route to providing the value that in-person events are typically known for.

B2B Marketing 101

B2B Marketing B2B Marketing & Strategy Interactive Marketing 101

Anything Goes Marketing

SEPTEMBER 13, 2009

We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Webbiquity

JANUARY 10, 2010

Use email to extend the reach of your blog? Dean Rieck details several methods for utilizing email to promote your blog posts, as well as helpful techniques for encouraging email subscriptions and properly managing your blog email list. How can you keep generating fresh ideas for blog posts? Build links and traffic?

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Anything Goes Marketing

JANUARY 21, 2009

I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short. This email may have cut it 1999 but will be deleted or never make the inbox in 2009. Typically email recipients will block anything with the word "free".

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

The Effective Marketer

FEBRUARY 22, 2011

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Webbiquity

APRIL 5, 2010

Kevin Briody provides seven tips for successful blog pitches, such as building a solid list up front, personalizing your email and keeping your message concise. Shannon Nelson summarizes advice from several bloggers on Twitter about how NOT to pitch them. The Very Basics of Blogger Outreach by Social Media Today. PRChannel. ** 5 Stars.

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PR Blogger Outreach Best Practices 100

The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. Email may be losing its B2B dominance. The solution being preached at the conference was for personal, relevant, authentic messages. BDR spam, anyone?). But the answer also lies in a more multi-channel approach.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing. Sending one generic email to everyone doesn’t work. Content is King.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? Look forward to meeting up with you at BOS 2009.)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! According to the survey webcasts have a $22.60 Like Be the first to like this post.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Biznology

OCTOBER 12, 2017

So I asked the analytics person. At the end of that year, I asked the analytics person again. Steve has been blogging and tweeting about his brand successfully since 2009. He created the Steve_Will_IBMi handle specifically for that, leaving his personal handle for extraneous things about his life and views.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

DotDigital

OCTOBER 4, 2021

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. Segmentation and personalization . We all know relevancy and personalization drive customer loyalty. Email opens and high-intent page hits, provide insights into who’s engaging with your brand. Cath Kidston 11.11

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59

The Effective Marketer

SEPTEMBER 29, 2010

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 3, 2011

While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Biznology

FEBRUARY 12, 2020

” “…People we admire from afar are tantalizingly within reach — just a tweet or an email away. Many people blow that opportunity by failing to establish their credibility (“Who is this person?”) or going directly to an ask without demonstrating any reason their target would want to connect. ” TED Talks/Podcasts.

Work Management 104

Work Management Press Thought Leadership Demand 104

The Effective Marketer

MAY 18, 2010

Hiring marketing people is tough enough as it is, one has to understand the type of person they need for each specific position. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Who do I want to work with? Passionate Marketers.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

DECEMBER 6, 2006

« Avoid wasting your Pay-Per-Click lead generation budget | Main | Podcast: Sales and Marketing the Six Sigma Way » Where do Your Email Newsletters go? Chad Hornfield writes on his Anything Goes Marketing blog, "How can you take your email newsletters to the next level to maximize their SEO effectiveness?"

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

The Effective Marketer

NOVEMBER 4, 2009

If you are anything like the typical worker, you can probably list a few things you’ve accomplished such as: read emails responded to emails sent emails deleted emails See a trend here? If sometimes it feels like email is running your day, then you are not alone. When are you usually checking email?

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

MAY 25, 2009

You roll your eyes and switch to your email while you wait for the presenter to appear alive, for the next slide to have something meaningful, for the pain to end… and wonder if you’re the only one wasting your time watching this session. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Adobe Experience Cloud Blog

AUGUST 7, 2017

Chances are, the reason that you are loyal falls into one of the following reasons: It’s Personal. From emails to social media interactions to experiences with one of your customer service representatives, nothing feels contrived. I think Netflix is a good example of earning loyalty based on delivering a personalized experience.

Brand Identity 134

Brand Identity Branding Loyalty Paper 134

Digital B2B Marketing

FEBRUARY 25, 2014

Do you want unsolicited email? So stop sending it, and stop assuming asking for an email isn’t a meaningful barrier. And no, when someone fills out your form, they aren’t asking to be added to an email marketing list even if many, like Gary, know it will happen. Strategy banners Email Spam Toyota'

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Rules Paid Search Agency Banners Barriers 100

Content Marketing Institute

DECEMBER 31, 2018

I’ve given over 400 keynote speeches in 18 countries, but this one was the most personal. That means if we don’t change what we are doing, right now, the things you want to accomplish in 2019 or 2023 and beyond, both marketing and personal goals, will never happen. No person had ever brought martial arts to the mainstream.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

The Effective Marketer

APRIL 9, 2009

The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. Like Be the first to like this post.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) but you should also look into whether the sending of the email itself was done correctly. Why the results were so good or bad?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100