Writing on the Web

JANUARY 10, 2014

To me, my clients are professionals such as doctors, lawyers, consultants, coaches, speakers and educated people who’ve been practicing their skills for 20, 30 or more years. An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Chris Koch

MAY 19, 2014

He was talking about the US education system, saying that it is “f ed.”. A CEO Who Lived the Crisis in Education. Pettis is one of the few CEOs today who can speak about the education system from experience. They retained the information better when they watched the videos than they did when I taught in person,” he recalls.

Conference 100

Conference Education Viral Marketing Class 100

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. This explains why a large percentage of meetings happen in-person, in order to develop an emotional connection and increase trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Content Marketing Institute

DECEMBER 31, 2018

I’ve given over 400 keynote speeches in 18 countries, but this one was the most personal. That means if we don’t change what we are doing, right now, the things you want to accomplish in 2019 or 2023 and beyond, both marketing and personal goals, will never happen. No person had ever brought martial arts to the mainstream.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. Most businesses recognize that when customers are educating themselves about your offerings, they usually start by browsing your website. For my peer CEOs, this means preparing for a cold winter in 2023. Do you recall that this was during the 2008 Great Recession?

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

The Effective Marketer

MAY 18, 2010

They read about marketing, they talk about marketing outside work, they go to events and try to educate themselves. Hiring marketing people is tough enough as it is, one has to understand the type of person they need for each specific position. They often participate in discussion forums and might even have a blog.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. This explains why a large percentage of meetings happen in-person, in order to develop an emotional connection and increase trust.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Vidyard

JANUARY 15, 2020

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? Interview videos usually focus on one person answering questions, usually on a specific theme. This style of video is up close and personal, and the interviewee might be a subject matter expert or just someone with an opinion.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Bluetext

FEBRUARY 14, 2024

Analyzing that figure probably comes down to whether you are a glass half-empty or half-full kind of person. Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year.

Enterprise Management 39

Enterprise Management Work Management Marketing Management Startups 39

Convince & Convert

OCTOBER 26, 2015

I’ve been a fan of webinars since the first one I ever presented on in 2009 (and made $6200 without having a product ready—I thought I was rich). Get more content like this, plus the very BEST marketing education, totally free. I’ve been able to sell lots of books on there as well. Use Webinars to Sell Your Products.

Top of Funnel 159

Top of Funnel Tips Webinar Metrics Digital Marketing Funnels 159

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon!

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Unbounce

MAY 15, 2020

More than 20% of small businesses have at least one person doing marketing in addition to other tasks.) We know growing businesses are far more likely to be optimizing (using advanced technologies for things like automation and personalization) than their stagnating peers. As Marketers, We Need to Evolve Beyond the Build. Too complex.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Vidyard

FEBRUARY 10, 2021

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? Interview videos usually focus on one person answering questions, usually on a specific theme. This style of video is up close and personal, and the interviewee might be a subject matter expert or just someone with an opinion.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Scoop.it

JUNE 6, 2019

Don’t be that person. This is true especially when your own idea is in contrast to but the influencer’s but supported with data or personal experience(s). Think of it, SEOs who still stick solely to techniques they used in 2009 would be obsolete now. It’s a part of a setting SMART goals. Digital marketing is constantly evolving.

Curation 89

Curation Marketing Automation Services Content SMS 89

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. Im a big proponent of educational marketing, because it allows you to reach people early in their buying process. Im a big proponent of educational marketing, because it allows you to reach people early in their buying process.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. Educate the CEO, the sales manager, your staff and everyone else that you think can help you shape your company’s strategy towards social media.

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

JULY 9, 2007

You need to examine each lead ask if they are " sales ready " meaning they are ready to speak to a sales person. They are seeking education and information but would rather not talk to a sales person yet. They are seeking education and information but would rather not talk to a sales person yet.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. We would build out social strategies, explain how it contributed to an integrated digital plan, and educate them on how to invest in and budget for social media in relation to the overall marketing budget. Social Media Evolution.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Content Standard

MAY 10, 2017

Revive your team’s creativity with these personality-driven brand stories. The next step, of course, was for Ree’s character to get snatched up by Food Network and for her to become an on-air personality for the network’s next cooking show. Your content strategy may just need a fresh dose of inspiration. Mom, please.

Ad Building 60

Ad Building Brand Identity Branding Merchandising 60

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

markempa

APRIL 19, 2007

An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

SEPTEMBER 12, 2007

As marketers we need to do more to educate our peers on the value of marketing. Personally I am very fond of strawberries and cream; but I find that for some strange reason fish prefer worms. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Bottom line: its the numbers.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 29, 2007

This indicates the importance of relevant educational events and online content for lead generation. This indicates the importance of relevant educational events and online content for lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

ClearVoice

MARCH 7, 2020

To excel in the digital environment of social media, educating yourself on the terminology is essential. The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. If you’re the only person talking about it, the engagement (and impact) will be minimal.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

B2B Marketing Traction

FEBRUARY 17, 2011

I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I made sure all my education degrees and certificates are listed. ” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.). So you’re on LinkedIn – now what? I made sure my profile is complete.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

Content Marketing Institute

DECEMBER 7, 2017

Melissa gives plenty of examples of problematic brands, including the 2009 story of the self-proclaimed “friendly skies” airline, United, refusing to replace a passenger’s guitar damaged by its employees. (As A zombie-like (haphazard, self-absorbed) company that pretends to be otherwise has a problematic brand. Is your org a zombie?

Brand Identity 92

Brand Identity Branding Business CMO 92

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Rohit may be the first person to have coined the term “content curator.” I can see how curating would appeal to you, given your education. He is the Founder & President of Tiecas, Inc. –

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are).

Social Media 60

Social Media Social Marketing Media Planning 60

markempa

OCTOBER 6, 2006

As Ive written before, Im a big proponent of educational marketing tools such as white papers because they allow you to reach people early in their buying process. As Ive written before, Im a big proponent of educational marketing tools such as white papers because they allow you to reach people early in their buying process.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

JULY 28, 2006

Their results show that thought-leading content thats educational in nature performed best as a call to action. Their results show that thought-leading content thats educational in nature performed best as a call to action. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. He is the Founder & President of Tiecas, Inc. –

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

markempa

AUGUST 16, 2006

Titled E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper , it’s an interesting and educational read about the nature of the phenomenon, its purpose, style and definition. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 He gives some great advice on how to create your own eBooks too.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Hubspot

AUGUST 5, 2019

Apple is ranked as one of Glassdoor's Best Places to Work not only in 2019, but every year since 2009. In fact, of the thousands of Glassdoor users who interviewed at Apple, only 55 percent applied online, while the rest scored interviews there through employee referrals, recruiters, on-campus recruiting, and in person.

Work Management 74

Work Management Lead Scoring Lead Ranking Paid Search Agency 74

Industrial Marketing Today

AUGUST 3, 2010

Influence: This is a measure of the likelihood of a person recommending your company or brand. Bigger the number, the better is your name recognition. If you have a blog, look at the number of comments left by your readers. He is the Founder & President of Tiecas, Inc. –

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60