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Your Marketing Know-How, Augmented: Introducing Conversion Intelligence

Unbounce

We all know that optimizing for the highest conversion rate is vital, but the act of actually improving campaigns often takes a back seat. The highest conversion rates aren’t an accident—they’re the result of fine-tuning each element of your campaign on a continuous basis. The issue isn’t new.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. I first wrote about this video back in 2009 when it was fresh, but even five years later the idea still works. Leave the jargon-monoxide poisoning and ‘feature-speak’ at home.

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Questions over Keywords: Why the Future of SEO Strategy Is a Conversational Approach

Content Standard

For content marketing teams trying to keep up, SEO conversations can quickly turn into meandering affairs that range from high-level strategy to exceedingly specific technical implementation. The first sign came way back in 2009 when Google depreciated the use of keyword meta tags in page ranking. Turning Conversations Into Tactics.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a. I do expect vendors to converge on more standard social media features.

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Parse.ly makes Content Conversions add-on free, helping companies monetize traffic to content

Parse.ly

Making Content Conversions free. Here’s our plan: We’re offering our Content Conversions add-on (aka “content attribution”) for free from April 1st – May 30th to help you gain clarity around your content and audience, and how that ties back to your business initiatives. Conversions report settings.

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Best Web Analytics Tools and Tips of 2009

Webbiquity

Learn more about creating custom reports in Google Analytics, improving site conversion rates, interesting tools that extend the capabilities of Analytics and more here in some of the best articles and blog posts on web analytics from the past year. Web Analytics and Segmentation for Better Conversion Optimization by SEOmoz.

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Houzz: A Social Media Platform for Building Product Marketers

Navigate the Channel

Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. Key Features of Houzz Houzz offers a wide range of features that set it apart from other social media platforms. What is Houzz?