Martech

AUGUST 3, 2021

. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. .” The channel has almost 20 million subscribers.

Video Marketing 120

Video Marketing Cross-Selling Youtube Lead Ranking 120

Zoominfo

AUGUST 12, 2018

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Instead, their team recycled topics they’re already familiar with and distributed them in a different format, using different channels. It’s definitely creative, but they didn’t do the impossible.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Zoominfo

OCTOBER 18, 2022

demand-gen argument makes for engaging social conversation, the reality of the situation isn’t so black-and-white. This, combined with the conventional wisdom about inbound demand-generation pioneered by the likes of HubSpot as long ago as 2009, perpetuates ideas that no longer align with how companies do business.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Oktopost

NOVEMBER 10, 2021

Prior to Fuze, Eric was the CEO and co-founder of SPY, a creative studio servicing advertising agencies and motion picture studios, which he sold in 2009. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

LeadSloth

MARCH 15, 2009

Using email in conjunction with social media campaigns. Cross-channel: using SMS and instant messaging. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Unfortunately I can’t be there, but there is live coverage via Twitter. Email Analytics.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Biznology

OCTOBER 12, 2017

In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. And brands that turn their social channels into faceless brand bullhorns often fail. Steve has been blogging and tweeting about his brand successfully since 2009. It’s just hidden from them.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Martech

FEBRUARY 24, 2022

Topics Covered: Accessible or web-based AR, platform overview, business goals, channel strategy, campaign mechanics and real-world use cases. Since my first foray with Second Life’s 3D virtual world – YES, I was an SL power user in 2009! – AWE Academy Web AR Workshop: Learn how to produce successful marketing campaigns.

Planning 133

Planning Advertising Agencies Paid Search Agency Mobile Advertising 133

Liveintent

APRIL 9, 2019

LiveIntent launched in 2009 with a simple idea: Let brands and publishers be present where their customers are paying attention by leveraging the power of the email address. We saw an opportunity to transform email from an under-utilized, under-monetized channel into an unstoppable revenue stream and engagement channel for publishers.

Custom Publishing 82

Custom Publishing Amazon Impressions Advertising Channels 82

Onalytica B2B

AUGUST 23, 2017

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. The rise in social media channels. Since 2006 there has been a meteoric rise in social media and digital channels. Why should you be doing it? They buy relations stories & magic.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Brandpoint

SEPTEMBER 10, 2018

Jay Tandan began working at Ben & Jerry’s in 2009 as a shift lead, then as a social mission intern, and then worked his way into marketing in 2013. You’ve been with Ben & Jerry’s since 2009 and have worked in many different roles. Now, as U.S. What are the biggest challenges of your current role?

Phishing 100

Phishing Brand Identity Branding Work Management 100

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. How do you create a video that works for all channels? Then, they attempt to transform it into a direct response channel, such as paid social or pre-roll.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. Ironically, creating our own “press” helped us tap into more traditional press outlets over time.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

KoMarketing Associates

NOVEMBER 8, 2016

Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. If you want to interact with your visitors, you can set event goals like click to call, online chatting, and social sharing. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Martech

OCTOBER 25, 2022

“I think we started back in 2009 with Version 5,” said Camirand, “so it’s been a while.” The key channels. Performers are encouraged to create content for the blog that can then be amplified on their own social media feeds. Their relationship with the tech company precedes the acquisitions.

CMS Development 93

CMS Development Industry CMS Marketing & Strategy Multi-Channel 93

BenchmarkONE

OCTOBER 27, 2022

housing bubble signaled the beginning of the Great Recession , which spanned from 2007 to 2009 and heralded the end for many small businesses. And for you and your clients, it’s important to keep up with all of your marketing activities and channels, so you’re in a good position to weather a financial storm. . Keep On Marketing.

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Agencies Budget Programs 63

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Social isn’t just for millennials anymore.

Social Media 167

Social Media Trends Emarketing Media 167

Sprout Social

FEBRUARY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

User-Generated Content 78

User-Generated Content Software Tactics B2B Marketing 78

The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. But the answer also lies in a more multi-channel approach. They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!) Again, look at ABM. direct mail.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

ClearVoice

APRIL 20, 2021

Publish reviews on your website and other channels. Social channels. Include a link to leave a review when you share them, if it makes sense on that channel. Social media & email. These channels are similar content-wise, so I’m grouping them together. Publish reviews… to get more reviews?

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Don’t Underestimate Social Media. Email marketing might still be king – with a $42 return on each $1 spent – but social media allows you to bring together many of the ideas we’ve already discussed.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Customer Experience Matrix

MAY 31, 2013

Neolane has been one of these, growing from its roots in email to encompass other outbound and inbound channels, and more recently with a slew of social and mobile marketing features. One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Convince & Convert

JULY 16, 2013

This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71 That post got me thinking: If we have research demonstrating that social media is helping people make purchasing decisions, why are we still having these furious debates over the ROI on social media?

Click Rate 148

Click Rate Social Media Conversion Rate Marketing Analytics Tools 148

Valasys

FEBRUARY 4, 2020

The integration will facilitate direct ‘farm-to-table’ access for all data requirements across every digital channel. NetWise can be used to custom the diverse audience segments across any platform (be it Social, SSP, DSP or DMP) or brand. The custom segments & contacts are in sync across all the channels. About NetWise.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Heinz Marketing

SEPTEMBER 10, 2020

Especially during these times, when we’re trying to distract ourselves from reality, socially distance or quarantine, and stay connected to our friends and family all at the same time, playfulness is crucial. Collaboration, as well as creativity, are all important now when we need each other more than ever.”.

B2B Marketing 101

B2B Marketing B2B Marketing & Strategy Interactive Marketing 101

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. And, in particular, are social media as important as industry gurus claim they are? At that time, social networks were lumped into content, which had a 34% share.

Spending 120

Spending Media Mobile Advertising Forrester 120

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? Is social media more of a B2C business? Channels, strategies and content. Cultural difference?

Social Media 53

Social Media Emarketing Forrester Media 53

Marketing Insider Group

JUNE 13, 2013

This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. My talk will present some ideas for how to develop a content strategy for your social efforts.

Social Media 100

Social Media Effectiveness Media Content 100

Customer Experience Matrix

MARCH 16, 2012

(Here’s a piece from 2009.) Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices).

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

The Effective Marketer

MAY 29, 2009

So here are a couple of important lessons we marketers can all learn from their mistakes: Kindle Lesson Number 1: Integrate Your Sales Channels For almost 10 years I’ve been a loyal Wall Street Journal subscriber. When planning your sales channels, the more integrated they are, the better your chances of acquiring and keeping customers.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success. Social Media Evolution.

Social Media 79

Social Media Social Marketing Work Management Marketing Management 79

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Getting Started with Social Media in China.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Content Standard

NOVEMBER 2, 2018

Marketers frequently laud social media as the “holy grail” of audience engagement. But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. In 2009, we began to see major changes in the complexity of the algorithms.

Social Media 109

Social Media Media Word of Mouth Content 109