markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Qualify leads with teleprospecting to help maximize the sales team’s effective selling time. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor. Join the party !

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. The data and insights help you improve future events. Your pharma event is sure to be a success!

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

markempa

AUGUST 17, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Third-party resources and content can also be effectively utilized to bring you an aspect of credibility through the the halo effect.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. White papers: Without a question, this continues to be the most effective content to build your in-house list. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Case Study: Improving Low Quality Score Accounts by PPC Hero. 6 Steps To Raise Your Quality Score by PPC Hero. ADVERTISEMENT.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Ambal's Amusings

FEBRUARY 4, 2010

He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle. How to give your white paper a more effective title. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Industrial Marketing Today

JULY 29, 2010

In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics. Only 11% said they did not do any tracking, compared with 40% of marketers using only traditional metrics.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Each layer represents the next highest level of achievement, relying on a sound foundation in order to advance efficiently and effectively to the next level.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. The home and room rental platform helps travelers book accommodation at a fraction of the price of regular hotels. There’s also many third-party tools designed to help you brainstorm long-tail keywords.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Chris Koch

APRIL 30, 2010

We have to think about how mobile can be like the tender shoot that sprouts from the well-established tree if we’re going to be able to compete effectively. At ITSMA, we’re seeing four main reasons for doing it: Help. Is there a reason for you to offer whatever help you give to customers through mobile?

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Online Marketing Institute

NOVEMBER 4, 2010

The reasons I believe lie in two critical areas: 1) setting proper expectations, and 2) prompt and effective lead follow up. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. Peter’s challenge was to help build awareness about how people use their product, which was successful in Australia. About Actifio. He was then assigned more technology clients, one of which was EMC.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Buzz Marketing for Technology

FEBRUARY 27, 2009

And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process. to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm. Seemed like a good one two punch!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. Naturally, we had a lot of common interests.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

The ROI Guy

NOVEMBER 14, 2011

According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. SMBs are leveraging more cost efficient and agile IT strategies to be frugal, but at the driving business operating efficiency and effectiveness.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

Bluetext

SEPTEMBER 26, 2019

Stock imagery might be tempting, but the personality of high-quality content and visuals will help you stand out in the market, increasing your relatability with your clients. Business psychology reminds us that colors have different effects on different consumers. Invictus Brand Manifesto from Bluetext on Vimeo.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Help Buyers Become Experts. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Third, help buyers use knowledge with confidence.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog.

Paper 40

Paper Best Practices RSS Landing Pages 40

Hubspot

MARCH 9, 2017

6 Tips for Resourcing a Remote Team: Do your research: Dig into the work history of the individual, ask for case studies of their previous roles, and do your due diligence checks before progressing. The tools mentioned in our ultimate list (below) will help you maintain structure and cohesiveness in alignment with your flexibility.

Paid Search Agency 66

Paid Search Agency Advertising Agencies Ad Agencies Work Management 66

Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is co-founder of CSO Insights , an analyst firm that benchmarks the challenges faced by today's sales and marketing organizations, tracking the trends in the usage of people, process, technology and knowledge to improve sales effectiveness. The webinar will be held this Thursday, June 18, 2009 at 11:00am Pacific/2:00pm Eastern.

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ROI Guy

DECEMBER 9, 2010

"Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. How to Measure and Present the Effectiveness of Yo.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay. What do you think?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. million by year-end 2010, increasing by nearly 50 percent from 2009. New Ebook: Top 5 Mobile Marketing Case Studies.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Hubspot

APRIL 8, 2013

Inbound agencies must be their own best case study -- but more on this in a later step.). We neglected to follow the same advice we gave our clients: Understand what your unique promise is, and then be laser-focused on communicating that message effectively. In other words, be your own best case study.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. A great (and yes tragic) case study.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Sprout Social

MARCH 30, 2023

In this article, we’ll dive into the benefits of using digital out-of-home advertising and stand-out examples of campaigns to help inspire your strategy. The campaign used Google Street View to allow people to step back in time and view old out-of-home ads from 2009 until 2022. What is digital out-of-home advertising? category share.

Paid Search Agency 107

Paid Search Agency Marketing AI Work Management Ads 107

Directive Agency

OCTOBER 28, 2023

While these methods were effective in their time, they lacked the scalability and efficiency needed for a forward-thinking business. Strong agencies change the landscape by setting trends, being the first to research and provide insights, providing unique case studies, and challenging the status quo with inventive strategies. #1:

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Search Agency Advertising Agencies 52