Trending Sources

B2B Marketing Zone launched

B2B Lead Generation Blog

The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. If you’re looking for insights from other experts in B2B marketing I recommend you check it out

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation Blog

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing. BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

11 Secrets of Viral Videos: What’s Buzzing at SXSW – Forbes

Content Marketing Today

Gupta describes herself as a “former YouTube stalker,” who spent the summer of 2009 picking apart a nonstop blur of hit videos to figure out what they did right. What makes some Web videos go viral, while others languish? That analysis became crucial to the success of Khush, a digital-music company that she co-founded three years ago. Via www.forbes.com.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Share it on StumbleUpon Share this on Technorati Buzz up! unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Ideally, do both.

SEM 24

The End of Traditional Marketing

Buzz Marketing for Technology

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. Advertising Buzz Marketing Data Mining Innovation Interactive Marketing Media Social Media Social Networking Earned Media Owned Media Paid Media POEM Social InsightsPaid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years.

Social Media Buzz at a Live Event

Digital Body Language

We just finished up Eloqua Experience 2009, which was a spectacular event all around. One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. I was asked many times what we did to have that much social media buzz at a live event.

RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

The original article was posted here on July 21, 2009. In case you haven’t heard, online marketing and media conversation has been buzzing in recent days over an incident involving a request for proposal (RFP). The following interview/article was conducted by Vince Giorgi, Vince President of Hanley Wood Marketing for his blog, Touch Point City. If your business purchases products and services, or competes for new business, through RFPs, you’ll want to read on. The two parties in this scenario are Zappos, the online retailer, and a marketing agency, Ignited. Rules of the RFP Road?

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” And here are the answers: Peers and colleagues – 84%. Blogs – 24%.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

Paper 12

Got Content? 10 Steps to Repurpose Your Best B2B Assets

Savvy B2B Marketing

Step 8: Consider adding a "buzz piece" to encourage registration. If you want to increase your registrations to your email series, you can offer a "buzz piece," such as a white paper or a special report. Do you have great content that is buried on your blog? You have multiple touch points with a client over a period of time. Think this is something you want to try?

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. Social Media Predictions for 2009 by Search Engine Watch. “Many free services will become defunct&# —hmm, not yet, but there are still three months of 2009 to to. by HubSpot. by Dave Fleet.

Best of ClickDocuments "Connect the Docs" Blog in 2009

Connect the Docs

2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. The axiom "Build it and they will come" has been changed to "Provide compelling content and they will come" You probably have already heard all the buzz about Content Marketing and are wondering. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. What is Content Marketing? Where do I get started? Purpose.

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketers may never have the same amount of buzz as those in B2C and thats okay. Now theres are over a hundred. Thats a fact.

WOM 46

MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

B2B Lead Generation Blog

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Click here to learn more.

What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But this year is going to make last year look like I was slacking off ….

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Please don’t. Don’t send a copy and paste email with salutations like, “Dear Nameoftheblog&# or some other equivalent to “Hey you&# or “Hey Guy&#. Just like tip #1.

Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? - PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009.

Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009.  How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Why B2B Salespeople Say they Win Software Sales - Marketing Interactions , May 20, 2009. Marketing Interactions , May 14, 2009.

Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009.  How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Why B2B Salespeople Say they Win Software Sales - Marketing Interactions , May 20, 2009. Marketing Interactions , May 14, 2009.

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

In simple terms, “authority&# and the ability to sustain market messaging/buzz.  Other Twitter Topics:     Twitter BackChannel for Presenters       Navigating the Approval Maze        Social Media: Not Just for Kids     Email The Scoopdog Team. Read time = 3-4 minutes)   One of the first investigations that marketers tackle when entering the social media game is likely to be Twitter. Near

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

Until such time as “new media&# channels like Twitter, Facebook, et al are able to establish industry-blessed benchmark media standards, I fear much of the fuss and buzz will stay experimental to the larger B2B community, at least.   Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team.

World Wide Rave – Works!

Buzz Marketing for Technology

Artists like Bec Hollcraft who know full well the goal is attracting enough attention and leveraging buzz marketing to get a record deal. Tags: Content Marketing Lead Generation Lead Nurturing Interactive Marketing Buzz Marketing In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Did you see an ad on TV?

Facebook as the Media

Buzz Marketing for Technology

Tags: PR Buzz Marketing Facebook

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

In the posts and articles below, discover how to map your social media communities, how to monitor your company's social media buzz on a budget, a dozen common social media mistakes to avoid, the essential elements of a social media strategy and more. Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Social Tagging

Finally! A B2B social media success story

grow - Practical Marketing Solutions

The oddball humor of the contest gave it a great buzz and more – web traffic more than doubled and the company gained more than 100 new inbound links. Recycler At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.  I believe this is the only one in the world.  ; )  And it is GENIUS! That’s right. 

25 Must-Read B2B Marketing Blog Posts

Modern B2B Marketing

50 Content Ideas That Create Buzz - Rely on this tip list from ConversationAgent blogger Valeria Maltoni to make your content get read and get shared, including incorporating visual elements and writing something unexpected. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques.

B2B 3

First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

Other Popular Posts:      Analog Bridges to Social Media       “News&# as Sales Collateral        Twitter Blurs the Line       Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Read time = 3-4minutes)   Woooo hooo!  Hoping this summary case study will prompt some feedback and additional learning as others plan first-time social media experiences. Welcome!

B2B Social Media Content Strategy - Best of B2B Marketing Zone - September 2009

B2B Marketing Zone Posts

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009. Show Me the Numbers: Hard Data on Internet Use and Media Spend - Customer Experience Matrix , September 3, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009. Featured Sources.

My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers! Tags: Personal Branding Social Networking Blogging Buzz Marketing And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process.

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

Tags: PR Buzz Marketing

Savvy Year End Review – Social Media

Savvy B2B Marketing

This week we will be featuring some Best of Savvy Posts related with our most popular topics from 2009. No topic got more buzz on our blog and others in 2009 than Social Media. If you joined our readership later in the year it is a great way to catch up on some old posts or do a deep dive in a particular topic. We had 71 posts tagged with the Social Media topic. How Web 2.0

Top 15 Recommended Social Media Books of 2009

WindMill Networking

2009 was definitely the year in which we saw a great number of new book additions in the realm of social media. While there have always been a classic book or two on social media (or pre-social media social networking books) published each year, 2009 was filled with several books that are destined to become [.] There’s been a lot of buzz recently in the twittersphere. Related posts: What is a Social Media Expert? How to Monetize Social Media? embarked on this blog beginning with the mechanics of. Is Social Media Becoming More Political?

Digital Body Language: Our B2B Facebook Marketing Strategy

Digital Body Language

suspect we're not the only marketing team who was on one hand intrigued by the reach and the buzz of Facebook, but on the other hand not quite sure what would work from a B2B marketing perspective. It's a work-hard, play-hard world out there, and there's nothing better to end a day of deep discussions on marketing than sharing a few drinks or going out to grab a bite to eat.

ClickLaunch: The Content Marketing PlayBook

Connect the Docs

Joe Pulizzi: Content marketing seems to be the buzz word for 2009. ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation. Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe Pulizzi.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won. The result was better than Eloqua could ever have expected. Because it’s real.

The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Productivity gains are now at everyone’s fingertips … So you begin recruiting your internal employees, getting them to join, asking them to get others to join, and placing reminders to join in the company newsletter – you whole organization is a buzz with the news. You go crazy making your business case based on the idea that people will be so much more productive. You are a hero.

Top-of-Funnel Analysis - Net New Names, Inactive Leads, and Reactivated Interest

Digital Body Language

Campaigns targeted at the top of the funnel then, can have three main effects: - Generate Net New Names via Inquiries; a campaign that generates buzz in the market may generate net new names for your database that come in as active inquiries. Analyzing marketing actions at the top of the funnel has some interesting nuances.

How Social Commerce leads to Advocacy Based Marketing (ABM)

Buzz Marketing for Technology

Perhaps they will even offer you and your followers/friends (Twitter/Facebook) a special discount or a peak at the next version before the launch to get the viral buzz going. Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. So what you say? He unequivocally says yes and you decide to make the purchase.

Savvy Week in Review, August 7

Savvy B2B Marketing

Dear ESPN - You're Doing it Wrong - by @chrisbrogan ESPN's new policy to restrict the Tweeting lives of their staffers caused quite a buzz on twitter and the blogs this week. As another week draws to an end, we're happy to present the posts -- and video -- that gave us pause and made us smile. Enjoy! Chris' commentary discusses why this is strategic mistake for the broadcaster.