Until such time as “new media&# channels like Twitter, Facebook, et al are able to establish industry-blessed benchmark media standards, I fear much of the fuss and buzz will stay experimental to the larger B2B community, at least.   Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. This is one conversation that helps gets social media initiatives approved… and funded. But where do you find benchmarks… tools for consistent measurement?  Relevancy most drives response. MORE >>

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck. MORE >>

Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% Which segments generate the most social media buzz? For companies, email newsletters still rate as the tactic offering the highest tangible improvement (67%) but a whopping 44% – almost double the percentage from 2009 – have discovered that social networks helped increase their online customer engagement. in 2009 to 11.3% What are the latest trends in search? Which industry segments are most actively discussed in social media? to 14.9% MORE >>

Other Popular Posts:      Analog Bridges to Social Media       “News&# as Sales Collateral        Twitter Blurs the Line       Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Read time = 3-4minutes)   Woooo hooo!  Ring the bells, light off the rockets… a round for the house!  A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch.  Hoping this summary case study will prompt some feedback and additional learning as others plan first-time social media experiences. A skittish  legal department.  Welcome! MORE >>

Step 8: Consider adding a "buzz piece" to encourage registration. If you want to increase your registrations to your email series, you can offer a "buzz piece," such as a white paper or a special report. Do you have great content that is buried on your blog? Or maybe you have older content that is still very relevant but you're not quite sure how to use it in your marketing campaign? If you are looking for a way to highlight your best content, think about developing a series of emails on a targeted topic. Think this is something you want to try? MORE >>