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B2B Marketing | Business to Business Marketing Information Portal

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B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck.

B2B Marketing Zone launched

B2B Lead Generation Blog

The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. If you’re looking for insights from other experts in B2B marketing I recommend you check it out

Social Media Buzz at a Live Event

Digital Body Language

We just finished up Eloqua Experience 2009, which was a spectacular event all around. One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. I was asked many times what we did to have that much social media buzz at a live event.

11 Secrets of Viral Videos: What’s Buzzing at SXSW – Forbes

Content Marketing Today

Gupta describes herself as a “former YouTube stalker,” who spent the summer of 2009 picking apart a nonstop blur of hit videos to figure out what they did right. What makes some Web videos go viral, while others languish? That analysis became crucial to the success of Khush, a digital-music company that she co-founded three years ago. Via

Content Marketing Gaining in Popularity

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I had two phone calls this morning from colleagues that asked about the popularity of the term " content marketing " In looking at trend lines for "content marketing" on, the buzz over content marketing has doubled over the past two years. From April to July, 2009, there were an average of 15.59 From August to October, 2007, there were an average of 8.57 posts per day about content marketing , totaling 771 posts. posts per day about content marketing, totaling 1,403 total posts. The Decline of Advertising and the Rise of Content Marketing.

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The End of Traditional Marketing

Buzz Marketing for Technology

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. Advertising Buzz Marketing Data Mining Innovation Interactive Marketing Media Social Media Social Networking Earned Media Owned Media Paid Media POEM Social InsightsPaid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. There is lots of buzz about video email. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up! Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales. Yikes!

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” And here are the answers: Peers and colleagues – 84%. Blogs – 24%.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

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RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

The original article was posted here on July 21, 2009. In case you haven’t heard, online marketing and media conversation has been buzzing in recent days over an incident involving a request for proposal (RFP). The following interview/article was conducted by Vince Giorgi, Vince President of Hanley Wood Marketing for his blog, Touch Point City. If your business purchases products and services, or competes for new business, through RFPs, you’ll want to read on. The two parties in this scenario are Zappos, the online retailer, and a marketing agency, Ignited. Rules of the RFP Road?

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First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

Other Popular Posts:      Analog Bridges to Social Media       “News&# as Sales Collateral        Twitter Blurs the Line       Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Read time = 3-4minutes)   Woooo hooo!  Hoping this summary case study will prompt some feedback and additional learning as others plan first-time social media experiences. Welcome!

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009


Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. 20 Free Buzz Monitoring Tools by Econsultancy. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. and ROI.

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Winning with thought leadership: Six lessons from IBM and Deloitte

Reputation to Revenue

To maximize marketing impact, IBM organizes a "teaser phase" (outreach to build awareness before the formal launch), a "reveal phase" (a multi-faceted public launch to build buzz internally and externally), and a "sustain phase" (ongoing engagement to dig more deeply into the issues with customers and others). B2B marketers know they need to invest in thought leadership, and many have indeed invested more during the last few years. Making the most of these investments, however, rests on having the right answers to a set of difficult questions: What topics should we highlight? - b2b marketing

delicious b2bmarketing

Top 10 tips for successful B2B marketing By David Benady,, 23 June 2009, 08:45amTop 10 tips for successful B2B marketing. Great article by @GalenDY): [link] #b2b May 20, 2009 - reply - retweet Twitter for Business Case Study: @B2BOnlineMktg at 90 days |. link] June 11, 2009 - reply - retweet 1 2 3 Most shared today YouTube - Michael Jackson - Thriller YouTube First shared by luvlyfemusic Michael Jackson reportedly is in a coma - Mus. Tags: buzz b2bmarketing bloginspiration Social Medi. Wonde. This is an interesting read. Content Marketin.

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

Until such time as “new media&# channels like Twitter, Facebook, et al are able to establish industry-blessed benchmark media standards, I fear much of the fuss and buzz will stay experimental to the larger B2B community, at least.   Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team.

Got Content? 10 Steps to Repurpose Your Best B2B Assets

Savvy B2B Marketing

Step 8: Consider adding a "buzz piece" to encourage registration. If you want to increase your registrations to your email series, you can offer a "buzz piece," such as a white paper or a special report. Do you have great content that is buried on your blog? You have multiple touch points with a client over a period of time. Think this is something you want to try?

Top 15 Recommended Social Media Books of 2009

WindMill Networking

2009 was definitely the year in which we saw a great number of new book additions in the realm of social media. While there have always been a classic book or two on social media (or pre-social media social networking books) published each year, 2009 was filled with several books that are destined to become [.] There’s been a lot of buzz recently in the twittersphere. Related posts: What is a Social Media Expert? How to Monetize Social Media? embarked on this blog beginning with the mechanics of. Is Social Media Becoming More Political?

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

In simple terms, “authority&# and the ability to sustain market messaging/buzz.  Other Twitter Topics:     Twitter BackChannel for Presenters       Navigating the Approval Maze        Social Media: Not Just for Kids     Email The Scoopdog Team. Read time = 3-4 minutes)   One of the first investigations that marketers tackle when entering the social media game is likely to be Twitter. Near

Best of 2009: Social Media Marketing, Part 1


Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. Social Media Predictions for 2009 by Search Engine Watch. “Many free services will become defunct&# —hmm, not yet, but there are still three months of 2009 to to. by HubSpot. by Dave Fleet.

Best of ClickDocuments "Connect the Docs" Blog in 2009

Connect the Docs

2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. The axiom "Build it and they will come" has been changed to "Provide compelling content and they will come" You probably have already heard all the buzz about Content Marketing and are wondering. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. What is Content Marketing? Where do I get started? Purpose.

World Wide Rave – Works!

Buzz Marketing for Technology

Artists like Bec Hollcraft who know full well the goal is attracting enough attention and leveraging buzz marketing to get a record deal. Tags: Content Marketing Lead Generation Lead Nurturing Interactive Marketing Buzz Marketing In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Did you see an ad on TV?

Facebook as the Media

Buzz Marketing for Technology

Tags: PR Buzz Marketing Facebook

MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

B2B Lead Generation Blog

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Click here to learn more.

What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But this year is going to make last year look like I was slacking off ….

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Finally! A B2B social media success story

grow - Practical Marketing Solutions

The oddball humor of the contest gave it a great buzz and more – web traffic more than doubled and the company gained more than 100 new inbound links. Recycler At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.  I believe this is the only one in the world.  ; )  And it is GENIUS! That’s right. 

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketers may never have the same amount of buzz as those in B2C and thats okay. Now theres are over a hundred. Thats a fact.

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Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? - PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009.

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals

B2B Marketing Savvy

Useful for community buzz centralized listening, brand monitoring. Other Popular Posts:       Digital DeTox Tools      Twitter Blurs the Line       B2B Twitter Case Study      Email The Scoopdog Team. Read Time 2-3 minutes, unless you link out to play)   “Need to know…&#   drives much of the marketing conversation.  Who’s listening, what’s competition saying, reach and extended reach.  And results were positive.  Where do you go from here? .   Nifty free tool that lets you track on individual Twitter accounts (think YOUR competitors). Welcome!

Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009.  How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Why B2B Salespeople Say they Win Software Sales - Marketing Interactions , May 20, 2009. Marketing Interactions , May 14, 2009.

Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009.  How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Why B2B Salespeople Say they Win Software Sales - Marketing Interactions , May 20, 2009. Marketing Interactions , May 14, 2009.

Top-of-Funnel Analysis - Net New Names, Inactive Leads, and Reactivated Interest

Digital Body Language

Campaigns targeted at the top of the funnel then, can have three main effects: - Generate Net New Names via Inquiries; a campaign that generates buzz in the market may generate net new names for your database that come in as active inquiries. Analyzing marketing actions at the top of the funnel has some interesting nuances.

How Social Commerce leads to Advocacy Based Marketing (ABM)

Buzz Marketing for Technology

Perhaps they will even offer you and your followers/friends (Twitter/Facebook) a special discount or a peak at the next version before the launch to get the viral buzz going. Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. So what you say? He unequivocally says yes and you decide to make the purchase.

Positioning your Personal Brand

Buzz Marketing for Technology

Early on I purposely chose Buzz Marketing but decided to niche-ify it with applying it only to Technology – hence my blog Buzz Marketing for Technology was born. Buzz Marketing is more growth than value and I am sure you would prefer more value in this economy. Seems to me when you think of these individuals you also think of some attribute(s) about each of them.

So you have a prospect list….now what?

Savvy B2B Marketing

If you got more than 20% pat yourself on the back for finding a great piece of content and generating some buzz. Clients frequently call me almost giddy with anticipation. They have gotten a list of prospects contact info either from a tradeshow attendee list or association membership list and they are anxious to rake in all the money just out there waiting for them.