The Effective Marketer

NOVEMBER 29, 2010

what to do if mommy bloggers don’t pick up our story or offer right away as we hope they will do). So write “objective -> action -> budget&# down on paper, in big letters and stick it to your corkboard or use a post-it and glue it to your computer monitor. Maybe now is time for some change. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 7, 2011

The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. While they don’t settle the discussion, are good sources for inspiration nonetheless. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

Webbiquity

MARCH 22, 2010

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

JANUARY 10, 2010

Advising b2b bloggers on the use of Twitter, Doug writes “Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog. It’s all about the engagement.&#.

Twitter 100

Twitter Tactics Tools Tips 100

Writing on the Web

MARCH 31, 2011

I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. I first heard the term content curation is this post by Rohit Bhargava back in 2009. Blog this on Blogger. Business Blog Writing and Content Marketing: Come on, light my fire!

Curation 100

Curation Digg Content Buzz 100

The Effective Marketer

AUGUST 30, 2010

Who’s going to write all that new content? While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. Wow, it’s magical!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Yes, Blogger and WordPress existed, but they were light years away from what we know today. Remember that in 2009, blogs were not necessarily credible. Oh, it wasn’t easy!

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Online Marketing Institute

JUNE 30, 2009

Werent you worried about a shortage of readers and topics to write about? My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Writing and grammar seem to be a forgotten art in communication. I believe it really matters a lot.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do. I created a category called Trust.

Social Media 100

Social Media Blogger CMO Privacy 100

The Effective Marketer

AUGUST 5, 2010

How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. Lilach Bullock , founder, Lilach Bullock Ltd.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Writing on the Web

JANUARY 26, 2011

In terms of US-Mexico trade, in 2009 Mexico had a positive trade surplus of $55 billion dollars against a negative deficit of $55 billion for the United States, showing that the NAFTA agreement has now began to work more for Mexico than the United States. Blog this on Blogger. Crime in Mexico. per 100,000 inhabitants.

Digg 100

Digg Wikipedia Buzz Blogger 100

The Effective Marketer

MAY 9, 2011

the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Is the Press Release Dead?

PR 100

PR Tools Tips Blogger 100

Vidyard

JUNE 5, 2014

Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. Ford selected 100 video bloggers and gave each a new Fiesta to drive for six months. In return the video bloggers would record their experiences and journeys on their social media channels. Does video seeding work?

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

B2B Marketing Traction

JULY 2, 2014

In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. My personal opinion is that a post that is 1,500 is longer than I want to write and most of my readers want to read, but I definitely respect the research that has been done on this!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

Proteus B2B Marketing

AUGUST 27, 2009

With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing.

B2B Sales 48

B2B Sales B2B B2B Marketing Blogger 48

WebMarketCentral

DECEMBER 17, 2009

Julie Shumaker writes that "Setting realistic goals, measuring the right thing, and establishing a baseline" are all key parts of the process. Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. Among his conclusions: more content helps.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

The Effective Marketer

FEBRUARY 15, 2009

This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy. One Response to If you’re gonna copy, make it right Jason Cohen says: February 16, 2009 at 10:14 am Thanks for the great write-up! Like Be the first to like this post.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

An assigned note-taker : someone everyone agrees will write notes during the meeting, avoiding the all too common “oh, I thought you were taking notes so I didn’t take any!” This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Hubspot

NOVEMBER 15, 2010

In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

The Effective Marketer

APRIL 6, 2009

And hand write the thank you notes, don’t email them. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. How do you keep yourself ahead? By continuously showing that you’re the best candidate. Send written thank you notes to EVERYONE that you dealt with. United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. Others recommend writing about things that you are knowledgeable about.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Ambal's Amusings

NOVEMBER 4, 2009

Write a letter to Santa : Kids get to write wish lists to Santa, so why not us professionals? Other variations: "The year in review" and "Best Xs of 2009" 6. Get Rich Slowly blogger J.D. Perhaps you can create a funny guide to the year's best books and/or gifts related to your subject area.

Content Marketing 100

Content Marketing Paid Search Agency Content Forecasting 100

The Effective Marketer

JUNE 23, 2009

This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. One Response to Because You Can’t Beat Free Marketing Training Linda says: July 27, 2009 at 2:33 am Good thing found at your blog about email marketing! United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

MARCH 15, 2009

This entry was posted on Sunday, March 15th, 2009 at 6:30 pm and is filed under Decision Making , productivity. Jason Cohen says: March 16, 2009 at 12:24 pm Great point Daniel, and one that I neglected to make in my post. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

Content Marketing Institute

DECEMBER 7, 2017

One organization whose unique identity pops to mind is Merriam-Webster, which has been making headlines for posting tweets that are, as one blogger puts it , “topical, funny, smart, and informative while also being relentlessly irreverent.”. As of this writing, the guitar owner’s music video, United Breaks Guitars , has had over 17.6

Brand Identity 96

Brand Identity Branding Business CMO 96

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Anything Goes Marketing

MARCH 8, 2009

I just connected to someone as I was writing this post. Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. Like Be the first to like this post.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Exo B2B

OCTOBER 12, 2017

We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords. It would now appear that writing longer blogs is better.

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

WebMarketCentral

NOVEMBER 5, 2009

He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? I start with something related to a subject that I’m interested in writing about and get ideas from there.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. How hard can it be to write some words? Design in the absence of content is not design, it’s decoration.” We can do it ourselves. Why bother with content?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

APRIL 20, 2010

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117