The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? Sometimes going against established “best practices&# may pay off.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Webbiquity

JULY 6, 2010

These are the posts that readers have “voted&# as the best by their traffic so far. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. How to Write an Effective Business Blog. The One Effective Use of Facebook for B2B Marketing. Share this on Facebook. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. Don’t tell your audience how your solution works and why it’s the best. The Art of Effective Storytelling from Michele Miller.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) The duck has 165,000 facebook fans in the US. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Honestly, I do not know if the Analytics Effect objectively exists, but I have reason to suspect it might. Image via BigStockPhoto.com.

Click Rate 148

Click Rate Social Media Conversion Rate Marketing Analytics Tools 148

The Effective Marketer

JUNE 21, 2009

Review of the first 5 classes: Class: How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs This was a basic introduction to blogging, so for those already familiar with what blogging is, there wasn’t much new content. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Outbound Engine

MARCH 3, 2020

However, over the past decade, the percentage of American adults on social media grew from 26 in 2009 to 72 percent in 2019 ! The best way to get the ball rolling is to create personas. What’s acceptable on Facebook may not fly on LinkedIn. You can also advertise on Twitter, LinkedIn, and Instagram.

Social Media 58

Social Media Curation Social Marketing Promotion 58

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

markempa

AUGUST 29, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ive been using LinkedIn for several years because its geared more for business people.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Marketing Insider Group

FEBRUARY 21, 2013

I invite you to connect with Liz on Facebook or LinkedIn. Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. ” So I thought it would be great to get her views here.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

Porch Group Media

MAY 21, 2019

Email is the most effective digital channel. Email is nearly 40 times more effective than social channels in helping brands acquire new customers. Email Marketing: Effectiveness vs. Difficulty. Three in 5 (62%) email marketers chose personalization as being among their most effective types of email. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Reply B2B Email Design – Gallery 2 « The Effective Marketer says: March 17, 2010 at 12:22 pm [.]

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Martech Advisor

AUGUST 20, 2019

70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart. to devise an effective strategy. You could also specialize in an area of expertise which best fits your strengths. Tell us on Twitter or LinkedIn or Facebook ; we’re always listening!

CMO 46

CMO Positioning SWOT Work Management 46

Webbiquity

FEBRUARY 14, 2010

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Note: this post was originally published on the WebMarketCentral blog in January 2009.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Next week, Oct. 5 and 6, will be the Boston summit. Find me there and say hello.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Next week, Oct 5 and 6, will be the Boston summit. Find me there and say hello.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. Instead of taking sides, I say use it to your best advantage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Public Relations: The best press release is no press release by MarketingSherpa. ‘Loser. .

PR 100

PR Tools Tips Blogger 100

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. White papers: Without a question, this continues to be the most effective content to build your in-house list. However, these tend to be far more effective in the later stages of the industrial buy cycle.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Content Marketing’s slogan is – “Don’t pitch.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. 2) Email, search marketing, and inside sales worked best for awareness and demand generation.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

AUGUST 10, 2010

I don’t deny that effective SEO does take experience, expertise and time to produce results. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. However, you can do it too with some help.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. 14 hilariously effective online campaigns by iMedia Connection. Share this on Facebook.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

What is effective content marketing? How effectively you employ this content makes the difference in the outcomes you achieve.” webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Industrial Marketing Today

MAY 3, 2010

There you have it, six quick ways to make you business blogs even more effective. How effective has it been for generating leads? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Ambal's Amusings

FEBRUARY 18, 2010

"Go Where Your Best Prospects Spend Their Time" Ardath Albee's Bio. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Consider these five steps for determining the best way to get found: 1.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Industrial Marketing Today

JULY 29, 2010

In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics. Only 11% said they did not do any tracking, compared with 40% of marketers using only traditional metrics.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 14, 2010

I have seen this application being used very effectively by metal building manufacturers to help their customers choose the right color combination for roof, wall and trims. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60