B2B Marketing Zone Posts

DECEMBER 9, 2009

It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. PR Meets Marketing , February 16, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.

Facebook 100

Facebook Social Networks BtoB Digg 100

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. Is social media more of a B2C business?

Social Media 53

Social Media Emarketing Forrester Media 53

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Time spent on Facebook by 18-24 year olds declines. Top word of 2009: Twitter.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Exo B2B

FEBRUARY 27, 2020

The subject of influence marketing is so present in today’s marketing landscape that Lee Odden, an expert in B2B content marketing , devotes all his energy and the majority of his blog posts to it. You can also read the report in this case study : A B2B campaign that has influence. 4-Compilations of the best blogs. Write to us.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

KoMarketing Associates

JULY 1, 2014

Common B2B Link Building Questions. Common B2B Link Building Questions. Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. Created: August 20, 2009.

Link Building 120

Link Building Paid Content Google Advertorials 120

Adobe Experience Cloud Blog

NOVEMBER 13, 2009

Are you a B2B Marketer planning to be in the San Francisco Bay area next week? If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! It’s hard to be a B2B company not using at least one of the sponsors of The Marketing Cloud™ party. Regis in San Fran cisco.

Jigsaw 48

Jigsaw B2B Marketing Planning DemandBase 48

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

JANUARY 15, 2020

With the arrival of cryptocurrency, the entire B2B landscape began introspecting the proposition of cash becoming obsolete in the digital age of electronic payment processing. Cryptocurrencies started proliferating since the arrival of Bitcoin in 2009 & have been constantly in news.

Digital Asset Management 52

Digital Asset Management Peer-to-peer B2B Marketing Management 52

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. The panel also discussed paid advertising on sites like LinkedIn and Facebook.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Onalytica B2B

MARCH 15, 2018

I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. Facebook: Mari Smith. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? It took years of study and practice, working in the industry. But I’ll name a few key influencers: Writing: Ann Handley.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

B2B Marketing Traction

AUGUST 23, 2013

They figure if they’re on Facebook they’re experts. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. For example, when marketers were asked to choose their top platform for social media, 49% chose Facebook and only 16% chose LinkedIn.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. Save the 4th dimension for Facebook.”

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. Save the 4th dimension for Facebook.”

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. Twitter Search Tips For B2B Marketers by Search Engine Land. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals by ScoopDog’s Blog. ????? Galen DeYoung.

Twitter 100

Twitter Best Practices Digg PR 100

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Webbiquity

JANUARY 10, 2010

Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog. Doug Kessler outlines his firm’s presentation on seven ways to use Twitter for b2b marketing. What’s a Retweet? by Social Media Today. 5 Twitter Tools to Help You Manage Unfollowers by WebProNews. .

Twitter 100

Twitter Tactics Tools Tips 100

Valasys

FEBRUARY 4, 2020

announced its integration with LiveRamp Data Source , allowing marketers to hyper-target B2B audience groups across omnichannel. Thus, B2B data users get precise & useful data which can be activated within 24 hours. NetWise was founded in the year 2009. On the 3 rd. of February 2020, NetWise Data LLC. About NetWise.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. How are you using content marketing in your B2B marketing? The old ways of pushing out content is no longer effective. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. What has been your experience with building a B2B or industrial brand?

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Webbiquity

JULY 6, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. The One Effective Use of Facebook for B2B Marketing. Given the dominance of Facebook on the social media landscape, it’s not surprising that this most is among the four most-read pieces on this blog. Share this on Facebook.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

B2B Marketing Savvy

SEPTEMBER 15, 2009

Ah… Twitter and Facebook, we knew you when…. Reports of Facebook “…getting more gray…” as the 35-54 crowd increases their participation by over 60% in the last year. Facebook PageData (Tracking FB for Marketers and Developers) . Facebook PageData (Tracking FB for Marketers and Developers) . Lenhart, A (2009).

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

APRIL 30, 2010

The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. To get the most from your content, embrace the 7 “R&# s of B2B Marketing Content Planning: Re-use - ideas for content development must be expanded to create multiple assets. Who has more “Rs&# to add to the list?

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. There is a breakdown between the customer’s reality of engagement and the B2B marketer’s perception of it.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Marketing Insider Group

JUNE 13, 2013

I joined Twitter in 2009. I also joined Facebook. Please join me on my social networks Twitter , LinkedIn , Facebook and Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. The post 8 Steps To Effective Content For Social Media [Slides] appeared first on B2B Marketing Insider.

Social Media 100

Social Media Effectiveness Media Content 100

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. It’s a year old but the information is still useful.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40