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2009 Big List of B2B Marketing and Sales Blogs

Proteus B2B Marketing Blog

Tags: B2B Social Media b2b blogging B2B Blogs B2B Selling

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. Quality Vendor.

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

request for proposal b2b proposals contract negotiations procurement businessWe believe strongly in Requests for Proposals (RFPs) as a tool for companies to find the best products and services at competitive prices, but also as an evaluation method for finding that elusive "best fit". Example: You say you want a website redesign. Who will be handling upkeep of the site, hosting, etc.?

B2B Marketing Zone launched

B2B Lead Generation Blog

A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. If you’re looking for insights from other experts in B2B marketing I recommend you check it out

TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

Our industry experience, technical savvy and true understanding of your market sets us apart from other B2B marketing firms. Looking for a B2B marketing agency with enough breadth to handle a wide scope of projects, but the smarts to grasp the nuances of your vertical market? Learn more about why our customers benefit from our focus on technical B2B. more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner. We get it. We are distinctive due to our technical aptitude , industry knowledge and business acumen. All Rights Reserved.

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. But that percentage is rapidly growing. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? New technology requires people with a new set of skills, nothing new about that. Marketing Automation Jobs.

Take the Poll: Which aspect of the B2B lead generation process frustrates you the most?

B2B Lead Generation Blog

Which aspect of the B2B lead generation process frustrates you the most? Getting a volume of names. Figuring out which names are valuable. Passing leads to sales. Converting leads to pipeline revenue. Closing the loop on every lead. Take the poll here

5 quick tips to writing better proposals (RFP responses)

Confluent Forms

request for proposal b2bWe're frequently asked for any tips we might have for people writing proposal responses to Requests for Proposals (RFP) that they've received. After finding us through the RFP Database , seeing the abundance of RFPs that it contains, and knowing that all of those RFPs are open competitions, the natural question is "if I'm going to spend time writing a proposal it has got to be a winner". Having that information on one page, the first page, makes a great first impression and says to the client "yes, we're thinking of you and trying to be helpful". Doubtful!

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. It found that about 28% of B2B marketing email never reaches the inbox, which is higher than B2C email (20% of that gets blocked). What can B2B marketers do? This is true for even the best of marketers.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member. monitor and manage your brand Handling agencies, overseeing internal communications, developing strategy The digital revolution means email is increasingly recognised as the key B2B communications channel.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ). Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Okay, I made up the part about brewing coffee. Not Enough Leads.

Improving B2B white papers by answering 3 easy questions

EMagine B2B Blog

Tags: B2B Web Strategy Internet Marketing

Turning your B2B email program into a dialogue

EMagine B2B Blog

Tags: B2B Web Strategy email

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. posted on Monday, June 29, 2009 at 11:25 AM by Rick Short Rick, Great blog topic - enjoyed reading. Wrong.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. How is B2B PPC campaign management different from B2C? In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal.

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Podcast: Why sellers don’t have the right tools to help buyers buy

B2B Lead Generation Blog

wanted to speak with Morgen because I was intrigued with the advice she lends to help with B2B’s major dilemma: How can we successfully work with people from the time they express interest until they decide to buy? A recent lead generation poll showed that converting leads to pipeline revenue (accelerating sales) was the biggest challenge for marketers. What are we doing as sellers that keeps us from closing sales? It’s a tough question, and it’s one that gets a lot of feathers ruffled. However, this is one question that Sharon Drew Morgen isn’t afraid to tackle.

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Here are my top 10 triggered email marketing campaigns: Transactional Messages.

Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

think you’ll find “How to Use Existing Content in B2B Demand Generation Programs” helpful. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment , I discussed tackling your organization’s mindset. Your touches should be conversations not just campaigns. Your “marketing” approach should be more consultative. The post received a lot of great comments. Thanks Ardath. Now for Step Two.

Developing your Go/No-Go decision tree

Confluent Forms

request for proposal b2b strategic planning sales businessThe situation: A potentially juicy RFP falls into your lap. You try not to get too excited because you know that creating a winning proposal can be an expensive and time-consuming affair. Before you get invested in the project proposal you want to determine whether this is, in fact, a worthwhile project for you to chase, or one that you should pass. When you receive a RFP it is easy to get excited about it, especially if it was specifically sent to your company. So what is a Go/No-Go decision tree? Now take a look at the proposal.

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5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches. For example, our experience shows that a decision maker is heavily involved at the very start and the very end of the B2B buying process, but leaves the middle of the process up to the influencers. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. But be honest: How well are you really connecting with your audience? Tip 2.

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Related posts: Does Your B2B Website Content Create a Competitive Advantage? Ten Tips for Better Landing Pages Read more Savvy B2B posts by Michele Recently, I've been spending a lot of time evaluating and writing web copy for clients. It's quite common for me to go to a website and be quite puzzled about what this company actually does. Make this prominent interesting. tell them!

Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. We help you generate more and better sales leads by integrating inbound internet marketing components such as Web , search , and social media , along with email marketing , PR, and marketing materials in a closed-loop measurement system that delivers business results. All Rights Reserved.

Learn how to create content that improves your lead gen conversions

B2B Lead Generation Blog

B2B marketing efforts heavily rely on content as a lead generation incentive. Marketers looking for ways to create this relevant content will get practical training during MarketingShepa’s B2B Webinar Training coming up January 29 from 2 p.m. – 3:30 p.m. Sean is in charge of MarketingSherpa’s newsletters that covers B2B marketing.  To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. You’ll want to create content that will actually help your sales team have a valid reason to follow-up.  

Two Non-Traditional Approaches to B2B Registration

Savvy B2B Marketing

Lose Control: Three Reasons Not to Require Registration for B2B Content. Read more Savvy B2B posts from Michele Last week, Stephanie recommended marketers collect incremental information during the registration process , asking for more information during each interaction. Along with Stephanie's suggestion, I also want to share two other alternatives. Option 1: Self-selection. Title.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Although this post is mostly from a B2B perspective, the items described here can also be applied in the B2C world. As I outlined in 10 Tips for Using Twitter And Email Marketing for B2B you can add your company's Twitter address, Linkedin groups and links to RSS feeds such as your corporate blog to your autoresponder emails. Email Autoresponder 1.0 Click here to unsubscribe. Chad H.

Participating in B2B Marketing Zone

B2B Marketing Zone Posts

There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals.  It will also contain a few posts that are updates on this topic hub.  We highly recommend subscribing to this feed even if you subscribe to the Full Feed. Full - this is a feed of all of the content coming into this topic hub.  This can be quite a bit of content.  The email sign-up form is top right.  Collect. Support.

RSS 18

Salesforce.com Webinar Invitation Gets It Right

The Point

Tags: B2B Marketing E-mail Event Promotion Webinar Invitations Webinars email design email marketing web seminar invitations Web seminars

Selecting the Right Offer for your PPC Landing Page

EMagine B2B Blog

What should be the offer on your B2B’s landing page, for visitors clicking through from a pay per click ad? Tags: B2B Web Strategy Converting PPC Many software and SaaS companies think that a downloadable trial version of their product is just the ticket.  Why not just cut to the chase, and sidestep all that messy nurturing?  And after all, our product [.].

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. Tags: landing pages email marketing B2B marketing automation B2C Sales process direct mail There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. It allows you to make people feel special by providing timely communication that is more like a dialogue than a one way conversation. What do you do? You go find your table!

Prospecting with LinkedIn: a how-to for B2Bs

EMagine B2B Blog

Recently, Dianna Huff took another look at LinkedIn in her guest-post for Savvy B2B Marketing and concluded:  “In the last year or so, LinkedIn has significantly increased its functionality – making the business networking site a great way [.]. Tags: B2B Web Strategy Internet Marketing In any number of recent posts, we’ve always included LinkedIn in our Holy Trinity of B2B-useful social-media networks.

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

Related posts: Develop Content Based on Your Buying Cycle: Five Ways to be More Relevant (from Business Marketing Institute) 20 Support Cases for Using Social Media in B2B Marketing - by Jamie Wallace 11 Golden Rules for Lead Generation That Works - by Stephanie Tilton Read more posts from Michele I've been thinking a lot of the registration process lately. What's the harm in that?

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

Related posts: Develop Content Based on Your Buying Cycle: Five Ways to be More Relevant (from Business Marketing Institute) 20 Support Cases for Using Social Media in B2B Marketing - by Jamie Wallace 11 Golden Rules for Lead Generation That Works - by Stephanie Tilton Read more posts from Michele I've been thinking a lot of the registration process lately. What's the harm in that?

If you’re not tracking calls, you may be missing some online ROI

EMagine B2B Blog

Tags: B2B Web Strategy Converting

To register or not, revisited: could there be a third way?

EMagine B2B Blog

Tags: B2B Web Strategy Converting Lead generation

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. It has become pervasive, and respected, to do business this way. 42% Face-to-Face. 58% Con-call/Web-meeting.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Virtually every b2b buying decision involves some level of research on the web. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

SEM 24

Insights from the B2B Barometer

The B2B Research Blog

The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here. B2B marketing budgets at an all-time high.

7 Things About Online Reviews Every B2B Business Needs to Know

Act-On

There is less data available about how B2B companies are affected by online reviews than there is for B2C companies. We are people, after all, whether we’re in B2B or B2C. And while buying decisions in B2B are often more complex, it’s still people making those decisions – and those people are swayed by online reviews. Also check these popular B2B review sites: Angie’s List.

Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

And, according to the 2009 TechTarget Media Consumption Report , white papers and ebooks are also both popular in the awareness and consideration phases of the buying cycle. I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning.

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Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

And, according to the 2009 TechTarget Media Consumption Report , white papers and ebooks are also both popular in the awareness and consideration phases of the buying cycle. I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning.

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