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10 Entrepreneurial Tips for Building a Strong B2B Business and Brand

Marketri

Going to Chamber events was helpful and fun, but I needed specific referrals that played to my strength in B2B professional services, and I wasn’t meeting enough of those at the monthly “Link at Lunch.” Having a real office from 2004 – 2009 gave a small, growing business an air of legitimacy that was important before WFH was a thing.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Most B2B companies are familiar with the benefits of content marketing. Very few B2Bs have mastered the art of podcasting.

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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

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Top B2B marketing posts for 2009 (hint: social media)

Chris Koch

Who says B2B marketers are lagging in social media? I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Check out these top posts if you haven’t already: Six factors driving B2B social media marketing adoption. Have a happy and safe New Year!

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Top 20 CRM Blogs of 2009

markempa

B2B Lead Generation Blog – Brian Carroll. Read Forecasting Clouds' Top 20 CRM Blogs of 2009. Christopher Musico, Lauren McKay, Jessica Tsai, Joshua Weinberger. Michael Maoz’ Gartner. Blog - Michael Maoz. Customer Insider - Graham.

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Insights from the B2B Barometer

Savanta

The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. B2B marketing budgets at an all-time high. Yup, 39%.

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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script | B2B

When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first? I look back to 2008 and 2009 and I think we had the priorities right. Shared – social channels. Earned – media or influencer relations. Paid – any form of sponsorship or advertising.

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