Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Implementations of these features are intentionally simple, since ease of use is more important than sophisticated options for small business marketers. Hubspot originally used its lead database largely for analytics.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Contently

APRIL 19, 2017

Facebook shamelessly copied another Snapchat feature? According to a recent Verge article on the troubles of Instant Articles, “the camera is the keyboard” has become “a popular refrain” among Facebook employees. LinkedIn has quietly introduced video features as well, though only for influencers thus far.

Social Media 167

Social Media Trends Emarketing Media 167

ClearVoice

APRIL 20, 2021

If you’ve ever read an article on local SEO, Google My Business is probably the first thing you read about. Perhaps an article titled “How long does it take to see results from SEO?” An article featuring local suggestions is a great place to start. Google My Business. How could this have been avoided?

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. Not only did I want the Diversability message to be featured on as many platforms as possible, I wanted to share press opportunities with our community members in order to elevate their voices.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

Martech

FEBRUARY 24, 2022

” Yates also shared a link to the video interviews he features in the training; these can be found on Vimeo. Since my first foray with Second Life’s 3D virtual world – YES, I was an SL power user in 2009! – Read next: Marketers – The Metaverse is coming. monthly subscription to LinkedIn Learning.

Planning 127

Planning Advertising Agencies Paid Search Agency Mobile Advertising 127

Webbiquity

JANUARY 10, 2010

Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. How can you calculate the potential advertising value of AdWords before making a costly investment? Setting up PPC Campaigns 101, Part 1 by Search Engine Watch.

Adwords 100

Adwords Tips PPC Tactics 100

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Anyword

MAY 3, 2022

Who could foresee that the WordCheck program of 1980 for the Commodore VIC-20 computer would evolve into AI writing software which would compose entire articles? . They soon became part of word processing packages like WordPerfect, and were then an integrated feature of entire platforms, beginning with Apple’s Mac OS.

Marketing AI 52

Marketing AI Lead Ranking Copywriting AIDA 52

Biznology

OCTOBER 12, 2017

The article points to the the root cause of the growth of influencer marketing: waning consumer attention to generic brand messages. Steve has been blogging and tweeting about his brand successfully since 2009. IBM doesn’t pre-announce features, and marketing is not allowed to do so. This makes sense.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

ClearVoice

MARCH 12, 2021

Late last fall I wrote an article in Millie magazine on what to consider if you might need to delay retirement. In the article discussing the survey results, Matt Schulz, chief credit analyst for LendingTree, suggested that having a side hustle might be another option to avoid a money crunch. Delay retirement or start another career?

Work Management 105

Work Management Merchandising Consulting Creativity 105

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

The Effective Marketer

AUGUST 30, 2010

Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. In the B2B marketing space this is notorious. Go to a trade show and the situation gets really bad. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

B2B Marketing Traction

MARCH 13, 2012

Detailed or technical information – if your company posts articles, whitepapers or user documentation, link to these documents from the blog to make sure customers and prospects know how to access them and what benefits they will receive from them. We have been blogging for our own and our clients’ marketing results since 2009.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

Content Standard

NOVEMBER 2, 2018

In 2009, we began to see major changes in the complexity of the algorithms. The calculations now included thousands of different factors before selecting what content comes up in feeds, taking into consideration information like the average time spent reading an article and specific trigger words indicating important events.

Social Media 109

Social Media Media Word of Mouth Content 109

Martech Advisor

SEPTEMBER 16, 2019

In this article, I discuss how the adoption of open source technology is a secret weapon for enabling great CX. As marketers increasingly leverage data for personalization features, the ability to easily move data between platforms or delete certain data from their software with ease is necessary to staying compliant.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

Chris Koch

JANUARY 31, 2014

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). According to the article, Michaels offered Fallon his dream job soon after the audition. Unless you Google “ Jimmy Fallon SNL audition,” the video won’t show up in the magic first two pages of a Google search and it is nowhere featured on Fallon’s NBC website.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

markempa

MAY 8, 2006

prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call?

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

The Effective Marketer

MARCH 12, 2009

I like this feature because when planning my week I can easily spot a day in which I have several conference calls and may want to schedule an extra call at another day (we all need a break from conference calls, right?) 6. Bonus rule! A new meeting window will open with that email’s info in the body of the appointment details.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

The Effective Marketer

FEBRUARY 25, 2009

Outlook 2007 has even more features for helping you categorize stuff, but we’ll keep it simple for now and focus on the features available in both versions. 2 Responses to Getting Stuff Done with MS Outlook CJW says: February 28, 2009 at 6:18 pm I’m actually new to Outlook but I love the whole GTD concept.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

WebMarketCentral

NOVEMBER 10, 2009

Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 20

Adwords Tactics SEM Tips 20

Valasys

DECEMBER 18, 2019

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. The articles published on the platform are relevant & comprehensive & derived from original research.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor. White Papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

markempa

NOVEMBER 8, 2005

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

markempa

APRIL 3, 2006

I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine. The article also features comments from my friends Mac McIntosh and Jill Konrath. Link: Redmond Channel Partner Online | Feature: Reaching the Decision Maker.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client’s engineering team created Flash demos of their software, which we incorporated into the new site.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Sprout Social

SEPTEMBER 4, 2018

Those bitcoins are worth 67 million dollars as I’m writing this article. The $5 subscription fee is paid to the writers on the platform, based on the popularity of their articles (how many, “claps,” each article gets). Articles written in this space perform really well with Medium’s communities.

Social Media 70

Social Media Media Branding Brand Identity 70

markempa

MAY 23, 2005

MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year. The article is geared for individuals like sales people, entrepreneurs and professionals who have to do lead generation for themselves. MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Expert technical articles build authority in your industry or niche and help to “humanize” your corporate website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

It has many built-in optimization features that are very easy to turn on and off or customize. Use this article as a starting point to implement simple do-it-yourself SEO tactics and you’ll start to see better search engine results. Thesis theme has very robust built-in SEO features. What is On Site SEO? Thanks for the link.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Launch Marketing

NOVEMBER 6, 2019

Squarespace’s Super Bowl Commercial Featuring Jeff Bridges. It also proves that content marketing doesn’t have to be limited to blog posts and articles, but can be adopted into longer, more creative forms of content, like a magazine. In 2009, Adobe acquired the marketing analytics company Omniture. Attention Grabbing Campaigns.

Campaigns 61

Campaigns B2B Marketing Examples Paid Search Agency 61

Integrated B2B

MAY 8, 2015

1, January–February 2009, pp. While that article is written within the context of intra-organisational innovation, its concepts also apply to today’s looser business models since both situations involve the cooperation of multiple actors across different disciplines. & Garud, R.

Creativity 40

Creativity Trigger Marketing Lead Ranking Opinions 40

Industrial Marketing Today

JULY 20, 2010

That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. According to the article, the Creativity Quotient (CQ) among American children has been in a steady decline since the early nineties. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Content Standard

DECEMBER 12, 2018

Backlash on social media in China saw the luxury fashion brand cancel a planned event as users—including celebrities and influencers—took to social media to criticize their ad campaign featuring a Chinese model struggling to eat Italian food with chopsticks. Featured image attribution: Alexandre Chambon. They sold out in 12 minutes.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

ClearVoice

MARCH 7, 2020

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012.

Paid Content 111

Paid Content Social Media Social Marketing Media 111