Digital B2B Marketing

FEBRUARY 4, 2012

.” In other words, QuinStreet is a lead generation company. This isn’t QuinStreet’s first B2B technology media acquisition. They purchased IT Business Edge in September 2011 and Internet.com in 2009. Today, publishers are integrating lead generation into everything they offer.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Convince & Convert

JANUARY 13, 2015

Everyone now knows how much easier it is to retain loyal users than to go through obtaining more users through the user acquisition process. In a 2009 study , researchers examined the intimate language made up of nicknames and code phrases and found that this intimate language correlated highly with stronger and more resilient relationships.

Communities 160

Communities Ad Building Customer Satisfaction Loyalty 160

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Source Also, thanks to their round-the-clock availability, generative AI virtual assistants and chatbots are fielding more and more requests. With 61.4%

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. In many ways, it feels like what happened with marketing automation back in 2009 where there started to be a handful of players with complete solutions. ” Traditional demand generation vs. the ABM model. How he got here.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. They generated a daily meal plan for their subscribers to help avoid the stress associated with figuring out what to eat. Cook Smarts did this in a very clever way.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Customer Experience Matrix

FEBRUARY 19, 2015

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Frustrated by the limits that traditional tagging methods placed on clients’ ability to move quickly, the firm developed an engine to generate custom sets of tags for each Web site visitor.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

ClickZ

NOVEMBER 25, 2019

To understand the significance of this acquisition, we need to understand the company. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. The acquisition of Admantx is the beginning not the end. So why have these companies invested so much in acquiring contextual capabilities?

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Martech Advisor

AUGUST 20, 2019

70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart. Today’s CMOs juggle the responsibilities of customer acquisition and revenue management. So a CMO has the responsibility of being a revenue generator and not a cost center. Integration Is the Key to Success.

CMO 46

CMO Positioning SWOT Work Management 46

Launch Marketing

NOVEMBER 6, 2019

Bridges’s iconic character has become a familiar figure to audience members who were around when the movie first premiered in 1998, as well as the newer generation who has since picked up on the Dude-isms. Adobe Acquisition of Omniture. In 2009, Adobe acquired the marketing analytics company Omniture. million people.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. They generated a daily meal plan for their subscribers to help avoid the stress associated with figuring out what to eat. Cook Smarts did this in a very clever way.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. Founded in 2009 as a bootstrapped startup, Nerdwallet has grown at an exponential pace, from 283 users per month in 2009 to 2.2 Picture Credit: SlideShare.

Startups 69

Startups Google Press Domain 69

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Here goes.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Content Standard

FEBRUARY 27, 2018

” Their recent $1 billion acquisition by Unilever was no fluke. In 2009, animal rights organization People for the Ethical Treatment of Animals (PETA) sparked controversy with its “Save the Whales” billboard, which featured a cartoon of an overweight woman accompanied by a tagline that read: “Lose the blubber.

Brand Identity 62

Brand Identity Branding Storytelling Work Management 62

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

seo.co

NOVEMBER 18, 2020

So in 2009, HomeAway CEO Brian Sharpies decided to make one of the company’s biggest investments of all time: A $35 million acquisition of VacationRentals.com. You might have the cash…but do you really want to deplete your liquid resources on the purchase of a domain name that might not generate an immediate cash-on-cash return?

Domain 78

Domain Contingency Planning Pricing Price 78

Customer Experience Matrix

MARCH 8, 2011

In many ways, this investment strikes me as more significant than last year’s acquisitions of Unica by IBM and of Aprimo by Teradata , which were widely touted as “validating” the concept marketing automation and involved vastly more money ($1 billion combined). But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. Marketing leaders get hung up on the financial ROI, but there is additional value that social offers that can have an impact on the bottom line through brand awareness, customer satisfaction, and lead generation. Social Media Evolution.

Social Media 79

Social Media Social Marketing Work Management Marketing Management 79

Directive Agency

OCTOBER 28, 2023

The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. It’s a vital component of business growth and customer acquisition strategy. Demand generation agencies excel in this by crafting strategies that tap into the needs of future customers and converting them into brand loyalists.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Search Agency Advertising Agencies 52

Martech Advisor

DECEMBER 6, 2019

This is because CLV enables businesses to plan their customer acquisition and retention strategy in such a way that the cost of acquiring/retaining a customer is less than the lifetime monetary value of the customer. Does it help to advertise at a higher cost per acquisition if the lifetime cost supersedes the ROI on the current spend?

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Marketing Insider Group

OCTOBER 21, 2015

In 2014, revenue generated by content marketing technology and services brands grew 13.3% There will be more acquisitions. According to PQ Media , global content marketing revenue has continued to soar in 2015, with content marketing set to grow to a $313 billion industry by 2019. last year.”. So what does this mean? CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. The more personalized or account specific the marketing messages and programs are, the more likely that generated leads will be from potential (or "qualified") buyers. Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Online Marketing Institute

NOVEMBER 8, 2010

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot. However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

APRIL 27, 2010

According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. And Twitter moved into the second spot with 71% saying it is "useful" or better, compared with 39% in 2009. Why Spending has Increased.

Marketing Budget Creation 28

Marketing Budget Creation Inbound Marketing Customer Surveys Planning 28

LEADership

JULY 7, 2015

It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. As Peter Doucette, VP of Sales and Marketing at The Boston Globe said, “ We needed to think of value proposition as the center of everything we do.”

CMO 40

CMO Top of Funnel Marketing Budget Work Management 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. What do your C-Level Execs want from Marketing?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Adobe Experience Cloud Blog

MARCH 25, 2010

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. And even if a rep does some prospecting successfully, as soon as they generate some pipeline, they become too busy to prospect. But things change. Lead scoring.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. (I But, let’s say he’s only generated 20 million views.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. 2009 Eddie and Ozzie Awards Winners. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. Audience Development. Assn/Non-Profit. Event Type.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

MARCH 13, 2011

“Until we can demonstrate that automation actually gives a reduced cost of customer acquisition,&# Ramos says, businesses may be reluctant to spend money on such services. Is Vertical CRM Right For Your Organization? www.salesforce.com Prophet - Outlook CRM Software The Easy and Simple CRM Software that is built right inside Outlook.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Brian Carroll's book Lead Generation for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# And, as I tried to communicate in the post, social media acquisition campaigns aren’t really social media at all, IMHO. Unlikely at best.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

JUNE 4, 2013

Of course, if you can generate a great brand AND a ton of links, you are going to be sitting pretty. By focusing more on content promotion and branding, your SEO will create additional acquisition channels. Magazine’s list of fastest growing privately held companies from 2009-2012. Image credit: cnystrom.'

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Online Marketing Institute

DECEMBER 23, 2010

Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Hubspot

APRIL 18, 2019

Growth can be achieved by adding new locations, investing in customer acquisition, expanding a product line, etc. Investing in customer acquisition. Your particular industry and target market will influence your decisions, but it's almost universally true that new customer acquisition will play a sizable role. How'd they do it?

Word of Mouth 98

Word of Mouth Paid Search Agency Companies Viral Marketing 98

Convince & Convert

FEBRUARY 23, 2010

Sure, you can use social media for both customer acquisition and customer retention, but which is your PRIMARY goal? There is little on the proactive (acquisition) side where planning and strategy are concerned. Many companies fail to utilize their own client base for revenue generating opportunities.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118