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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

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How B2B brands can benefit from social listening

Brandwatch Marketing

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. This segment has recognized that the same jobs lost in the 2008 recession will never come back.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. Even a vampire romance movie from 2008. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion.

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Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. Put on your reporter’s hat to find compelling social impact stories.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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Hootsuite’s Bold Social Vision and New Brand System Break the Mould

Valasys

Hootsuite pioneered the field of social media management in 2008 and, with the introduction of its subsequent rebranding, established a new standard for what it means to “be social.” The post Hootsuite’s Bold Social Vision and New Brand System Break the Mould appeared first on Valasys Media.