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Black Lives Matter: Resources to Learn, Grow, and Do Better

DemandBase

Being a person of color in America is a deeply complex and personal truth. As a person who is biracial and bicultural, my view of the world has been shaped most by the people I’ve met and the books I’ve read. For twenty-five years, Debby Irving sensed inexplicable racial tensions in her personal and professional relationships.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Buyers are young, grew up on the internet, and expect personalized – human – experiences. Salesforce. Hybrid Events as the Norm.

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Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

ClickZ

30-second summary: Advanced personalization in emails drastically improves open rate. Personalized email marketing is more efficient and effective. In a study Liveclicker did with The Relevancy Group, it was found that for every $1 spent on advanced personalization in email, you can expect to make around $20.

ROI 59
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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

If you’ve got someone’s direct number, you may be in better shape; but the voicemail message you leave (assuming the person’s voice mailbox isn’t already full—an all too common occurrence) had better be pretty compelling to get them to return your call. Use Personalization. We all have egos.

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Workforce Planning – Weighing People, Profits, and Potential Impact

Biznology

As a communications leader at a major film studio during the 2008 recession, we went through a situation similar to the one the world is experiencing now with COVID-19. But for your business to go on, you need to try to separate the personal from the professional when making headcount decisions. It’s not just business. Connection.

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Stop Storytelling to Make More Sales

B2B Digital Marketer

Throughout the discussion, Kate emphasizes the need for striking a balance between providing a framework for sales reps and allowing them the freedom to infuse their personality into the brand messaging. 20:42 – Exercises for brand personality and tone. 10:54 – Prioritize authenticity and tone in branding.

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. Can behavioral economics be used to improve personal financial decisions?