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Are Consumer Attitudes Toward Privacy Changing?

Biznology

If so, what does it mean for B2C and B2B marketers? Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar. And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side.

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Privacy Compliance: How Your Company Can Comply with Regulations and Why It Matters

B2B Digital Marketer

Have we set ourselves up to be ready for the privacy-first world? When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook. As B2B digital marketers, are you aware of it? How have we set ourselves up to be ready for that privacy-first world?”.

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Click Fraud, Data, and PrivACY: How to Avoid PPC Fraud and Protect Your Data

B2B Digital Marketer

How have we set ourselves up to be ready for that privacy-first world? When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. With more and more marketing activities being digital , companies must know how to successfully leverage data. Ask the PPC: [link].

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Good morning: Blockchain is going mainstream

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, are you blockchain-literate? “My They emerged together in 2008. Get the daily newsletter digital marketers rely on. Nick Paumgarten writing in The New Yorker in 2018.

Privacy 102
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Why account-based marketing is a game changer for Japan

Biznology

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. This all changed with what we call the Lehmann Shock in 2008.

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. It’s a day of rejoicing for me and for other email folks who have advised marketers for years not to over-value the open rate. Apple’s privacy changes are here.

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The future of data management platforms in the era of CDPs

Martech

Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? That was back in 2008. We were one of the first DMPs coming to market in 2011.” Data management solutions vendor Lotame is betting against that.