Onalytica B2B

AUGUST 23, 2017

Working with influencers on a paid, owned, earned and borrowed basis- borrowing their reach, creativity and credibility, as explained by Tim Mcloughlin , Hotels.com. Brand loyalty and trust are decreasing. At the same time brand loyalty and trust are at an all-time low, consumer attention spans are shorter than ever before.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Sprout Social

FEBRUARY 16, 2023

She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. It’s not like we’re all sitting around, spending money on things we know don’t work.” Host candid conversations with your team about their bandwidth, routines and working styles. It’s hard to do more with less.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

6sense

NOVEMBER 9, 2021

Take the case of Reckitt Benckiser: In the recession following the 2008 financial crash, the company launched a marketing campaign aimed at persuading its consumers to continue purchasing its more expensive and better performing brands, despite the harsh economic climate. Take the case of Coca-Cola. Tailoring the response to the context.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Hubspot

OCTOBER 17, 2018

When I spoke with business owners, I had to explain what these concepts were and how they worked. Brand leadership and loyalty are usually awarded to first movers, but they must continue to evolve to avoid being surpassed by competitors. In 2008, HTC became the first manufacturer to make Android devices and other brands followed.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Parse.ly

FEBRUARY 24, 2021

HousingWire was founded in the middle of the financial crisis of 2008, and they’ve used that experience navigating through difficult times throughout the years, including, of course, the events of 2020 and the impact of the pandemic. Analytics to understand what’s working, what’s driving ROI, and what we should leave behind.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

HousingWire was founded in the middle of the financial crisis of 2008, and they’ve used that experience navigating through difficult times throughout the years, including, of course, the events of 2020 and the impact of the pandemic. Analytics to understand what’s working, what’s driving ROI, and what we should leave behind.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

ClickZ

OCTOBER 16, 2020

Founded in 2008, Liveclicker is a pioneer in video and real-time email content, Liveclicker is 100% focused on personalized and interactive experiences with over 240 customers located in the US, APAC, EMEA and proudly part of the CM Group family of brands. How does Liveclicker help customers? We are your partner.

ROI 59

ROI Personalization Advertising Agencies Enterprise Management 59

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Onalytica B2B

NOVEMBER 14, 2017

My post-college work was all about public relations and communications for various associations and businesses. In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities. That year was the pivot point.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Focus your attention on customer experience and behavior to deliver targeted, personalized messaging that increases customer trust and loyalty. But what should you do when the dreaded r-word finally enters?

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

ATAK Interactive

OCTOBER 30, 2019

Customer loyalty tools. Initially known as Magento Community, this version was released way back in 2008 and became available for everyone to use. A regular maintenance team working for four hours a week can cost an average of $2,500 per month. Advanced marketing tools. WYSIWYG page builder. Content staging and preview.

eCommerce 78

eCommerce Cost Enterprise Management Work Management 78

Bannerflow

APRIL 6, 2023

For example, the 2008 recession shook various economies to their core causing a 13% decline in the entire U.S. This can help build brand loyalty and drive long-term growth whilst creating opportunities to increase revenue generation. advertising market. Fast forward to the present day, and it seems that history may be repeating itself.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

ClearVoice

OCTOBER 18, 2018

Even when I work on paid campaigns, I will only work with brands I care about and actually want to write about, regardless of payment or product received. I still work extremely hard to build and maintain relationships both with brands and with other members of the fashion and beauty blogger and influencer communities,” she explains.

Ethics 105

Ethics Blogger Copywriting Rules 105

Martech Advisor

DECEMBER 12, 2019

The concept of Free Shipping day was conceived by Luke Knowles in December 2008 when he noticed a trend of dipping online shopping around December 10. Learn More: 88% Customers Say, Shipping Experience Is An Influential Factor In Building Customer Loyalty, Reports ShipStation. This year, Free Shipping Day is on December 14.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

Biznology

NOVEMBER 12, 2015

It is strategic, with the long term goal of cultivating a relationship of trust and loyalty. Not a new archetype (see Newsweek’s cover story in 1986, the “Year of the Yuppie”), but still used to describe the more successful types, those with piles of new money acquired before the 2008 recession.

Brand Identity 80

Brand Identity Branding Impressions Guidelines 80

Tony Zambito

NOVEMBER 15, 2010

  Calling into question how we have conventionally thought about buyer retention and buyer loyalty.    When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered. 

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

WriteSpark

AUGUST 19, 2008

Working with Writers. « Technology PR Sessions at 2008 PRSA Conference | Main. Marketing knowledge may be very limited because work is focused on post-sale communications. August 19, 2008 in Sales Materials , Working with Writers | Permalink. Case Studies. Content Marketing. Sales Materials. Social Media.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Convince & Convert

JUNE 1, 2014

I Remember I remember selling my digital agency in 2005 and planning to teach at a university when my earn out concluded in 2008. I remember the simultaneous real estate and stock market collapses in 2008 putting that plan on indefinite hold, resulting in me starting a new consulting firm. I actually cried, and printed out the tweet.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Oktopost

APRIL 4, 2019

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. An employee advocacy approach can help personalize a company’s image, reach new audiences, and build loyalty and rapport. Create work processes with the compliance team. Prepare libraries of pre-approved content.

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

ATAK Interactive

OCTOBER 30, 2019

Customer loyalty tools. Initially known as Magento Community, this version was released way back in 2008 and became available for everyone to use. A regular maintenance team working for four hours a week can cost an average of $2,500 per month. Advanced marketing tools. WYSIWYG page builder. Content staging and preview.

eCommerce 60

eCommerce Cost Enterprise Management Work Management 60

ATAK Interactive

OCTOBER 30, 2019

Customer loyalty tools. Initially known as Magento Community, this version was released way back in 2008 and became available for everyone to use. A regular maintenance team working for four hours a week can cost an average of $2,500 per month. Advanced marketing tools. WYSIWYG page builder. Content staging and preview.

eCommerce 60

eCommerce Cost Enterprise Management Work Management 60

Hubspot

FEBRUARY 17, 2017

Builds employee loyalty. Zappos employee advocacy program is one of the oldest, going all the way back to 2008. And #LinkedInLife is obviously working well: Employees even use it to leave excited reviews on Glassdoor. At NPR, employees share photos and notes highlighting what it's like to work there using the hashtag #NPRLife.

Paid Search Agency 73

Paid Search Agency Examples Companies Curation 73

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Upcoming Events. Lots of diverse versions of this. Go join that!

Social Media 100

Social Media Communities Wiki Work Management 100

Martech Advisor

DECEMBER 6, 2019

It is a primary metric to gauge what is working and what is not. This means, from 2004 to 2008, for 4 years, the company focused on user acquisition because they knew that once they have enough users advertising on their platform, the net CLV for each customer will be much higher in the long term.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Industrial Marketing Today

MAY 21, 2010

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. Whatever you decide, stick to it because consistency is very important in setting expectations and loyalty with your target audience. Try to post new material at least twice a week and more often initially. All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Onalytica B2B

MAY 16, 2018

As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Adobe Experience Cloud Blog

APRIL 25, 2017

We work for the buyer. You can have them really work in social harmony with your customers.”— Put the customer at your core—take it to the next level and feed into their experience emotionally…creating relationships drives loyalty.”— We need to embrace that we are no longer able to prescribe the terms of the relationship.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Content Marketing Institute

SEPTEMBER 26, 2018

They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work. Does content marketing work? What does it mean that your content marketing is “working?” Does #contentmarketing work? Too often clients say, “Can we do this?”

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Hubspot

OCTOBER 2, 2019

Whether your branding design efforts started (and ended) with a logo jotted down on a napkin, or you whiteboarded your way through the complete branding process -- from brand values to logo variations -- somewhere along the way things stopped working. They're why you're working towards your vision, and why you're dedicated to your mission.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

Single Grain

JULY 7, 2023

Work With Us Signs of a Recession Coming As conversations about a possible recession gain traction, it’s important to consider the economic indicators that experts are monitoring. Emphasizing Customer Retention: During an economic downturn, customer loyalty becomes increasingly vital. appeared first on Single Grain.

Pricing 52

Pricing Price Work Management Terms and Conditions 52

Atomic Reach

JANUARY 3, 2019

Currently, she works as the Chief Content Officer for MarketingProfs. Over the past two decades, Brenner honed his approach while working with Nielsen, FullTilt, ICR, SAP, and NewsCred. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Paul Gillin

JUNE 17, 2010

Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. In 2008, about 100 people visited the site every day. Members share advice and ask questions of Hanson and the other engineers, who dispense it for free. By early 2010, that number was over 5,000.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Online Marketing Institute

MARCH 13, 2011

bookmark to: Tagged as: Internet Marketing , Marketing , marketing software , salesforce.com Leave a Comment Previous post: 7 Recommendations For Improving The Customer Experience Next post: CRM Marketplace News Update 9/8 – 9/12/2008 Follow Me Online Certifications     Search & eMail Dont Miss Out On Any Posts.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

ClearVoice

FEBRUARY 25, 2022

So shake it off swiftly and take a look at how you can borrow Tay-Tay’s approach for your own content marketing work. Her fresh take on 2008’s ‘Fearless’ arrived on April 9, 2021, and ‘Red’ (Taylor’s Version) was released on Nov. How to make it work for you. Let us help you steal it back! Click To Tweet.

Top of Funnel 120

Top of Funnel Content Marketing Work Management Marketing Budget 120

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. Building audience loyalty and trust Lululemon is a global brand known for prominently featuring customers on its website, social media pages, and even in-store displays.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. This kind of smoke and mirrors claims hurt the credibility and standing of the rest of us who work in field.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115