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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Shift from lead gen to customer retention. Embrace hybrid events.

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Marketing B2B to Gen Z: Web Content Marketing Strategies for Your Next Generation of Customers

Walker Sands

As the front door to your business, your website has the power to create a strong first impression — or make Gen Zers feel misunderstood. Leads with results : Seeing is believing for Gen Z. Establish trust by leading with proven outcomes from clients or reputable third-party sources. So, who are your Gen Z customers?

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The Essential Behavioral Science Reading List for Marketers

B2B Marketing Directions

When we think of ourselves, we identify with System 2, our rational self, but System 1 actually originates many of the impressions and feelings that are the sources of the explicit beliefs and deliberative choices of System 2. Astute marketers can use these heuristics to make marketing messages and programs more effective.

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Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

My impression is that especially in markets outside of North America, there’s a ton still to discover. Second, the Dot-Com Bubble Burst in 2000 and The Great Recession in 2008 barely register as tiny dents in the upward slope of this mountain. Think of China and Japan, for instance. of total GDP.

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Most Subscribed YouTube Vloggers in the Philippines (2024)

Spiralytics

As of 2024, the Filipino YouTube community boasts a range of vloggers who have amassed substantial subscriber counts—solidifying their positions as leading content creators in the region. He started his YouTube career back in 2008 with a parody of the MTV music video of Silent Sanctuary’s song “Rebound.” Cong TV (@CongTheVlogger) – 11.7

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Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity

” We’re honored that Shareaholic chose to include Webbiquity among its top 25 sources for the Social Media Marketing channel , along with an impressive list of bloggers including Peg Fitzpatrick , Jayme Soulati , Mari (“rhymes with Ferrari”) Smith , Shelly Kramer , Dan Zarella, Janet Aronica , Pam Sahota and Darren Herman.

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